Question 1

The power held by consumers comes from

Accepted Answer

A) umbrella organizations. 
B) trade associations. 
C) company lobbying. 
D) grassroots involvement. 
A) umbrella organizations. 
B) trade associations. 
C) company lobbying. 
D) grassroots involvement. D

Question 2

Use of plot placements involve

Accepted Answer

A) awards given for extraordinarily poor advertisements. 
B) advertising ideas taken from the storylines of books or movies. 
C) placement of products part of the storyline of a television show. 
D) ideas for new products taken from books. 
A) awards given for extraordinarily poor advertisements. 
B) advertising ideas taken from the storylines of books or movies. 
C) placement of products part of the storyline of a television show. 
D) ideas for new products taken from books. C

Question 3

Which of the following is not a problem associated with exaggerated claims?

Accepted Answer

A) They induce people to buy things that do them no good. 
B) They drive out good advertising. 
C) They generally cost more to produce. 
D) They result in a loss of advertising efficiency. 
A) They induce people to buy things that do them no good. 
B) They drive out good advertising. 
C) They generally cost more to produce. 
D) They result in a loss of advertising efficiency. C

Question 4

The industry under the greatest attack for its marketing and advertising practices is

Accepted Answer

A) pharmaceuticals. 
B) liquor. 
C) automobiles. 
D) cigarettes. 
A) pharmaceuticals. 
B) liquor. 
C) automobiles. 
D) cigarettes.

Question 5

CARU would object to tobacco ads directed toward children as a violation of which of its principles?

Accepted Answer

A) do not exploit the imagination of young children 
B) products that are inappropriate for use by children should not be advertised to them 
C) develop advertising that addresses itself to positive social behavior 
D) incorporate minority and other groups in advertisements 
A) do not exploit the imagination of young children 
B) products that are inappropriate for use by children should not be advertised to them 
C) develop advertising that addresses itself to positive social behavior 
D) incorporate minority and other groups in advertisements

Question 6

Which of the following is not a law that addresses information disclosure issues?

Accepted Answer

A) Equal Credit Opportunity Act 
B) Credit Collection Limitation Act 
C) Truth-in-Lending Act 
D) Fair Credit Reporting Act 
A) Equal Credit Opportunity Act 
B) Credit Collection Limitation Act 
C) Truth-in-Lending Act 
D) Fair Credit Reporting Act

Question 7

The Children's Television Act was passed to

Accepted Answer

A) prevent violent shows from being broadcast during morning hours. 
B) prohibit the airing of commercials about products or characters during a show about those products or characters. 
C) regulate the plotlines of children's shows. 
D) limit the number of hours children could watch television. 
A) prevent violent shows from being broadcast during morning hours. 
B) prohibit the airing of commercials about products or characters during a show about those products or characters. 
C) regulate the plotlines of children's shows. 
D) limit the number of hours children could watch television.

Question 8

The Consumer Financial Protection Agency

Accepted Answer

A) is still under debate. 
B) is intended to right rules for marketing products. 
C) is motivated by innocent banks in the credit crisis. 
D) has critics who believe in more government control. 
A) is still under debate. 
B) is intended to right rules for marketing products. 
C) is motivated by innocent banks in the credit crisis. 
D) has critics who believe in more government control.

Question 9

The Federal Trade Commission (FTC)

Accepted Answer

A) maintains free and fair completion in the economy. 
B) protects misleading practices. 
C) authorizes industry-wide trade regulation rules. 
D) Monitors competitive practices. 
A) maintains free and fair completion in the economy. 
B) protects misleading practices. 
C) authorizes industry-wide trade regulation rules. 
D) Monitors competitive practices.

Question 10

Sexual references in advertising create more of a backlash today than they did two or three decades ago.

Accepted Answer

A) True 
 B)False

Question 11

A full warranty implies that all parts of the product and all types of defects are covered by the company's guarantee.

Accepted Answer

A) True 
 B)False

Question 12

The consumer movement is still absolutely essential for achieving a fair and just marketplace for all consumers.

Accepted Answer

A) True 
 B)False

Question 13

Experts predict that ad creep will continue to expand.

Accepted Answer

A) True 
 B)False

Question 14

Provide a short answer to each of these questions. Be sure to fully explain your answer.

In your opinion, is the use of American flags and patriotic themes appropriate in advertising?

Accepted Answer

Students will provide different answers

Question 15

If the Children's Advertising Review Unit (CARU)cannot get advertisers to modify their campaigns,CARU must let the matter drop with no further action.

Accepted Answer

A) True 
 B)False

Question 16

A guarantee that is explicitly offered at the time of sale is called a(n)

Accepted Answer

A) implicit warranty. 
B) express warranty. 
C) traditional warranty. 
D) extended warranty. 
A) implicit warranty. 
B) express warranty. 
C) traditional warranty. 
D) extended warranty.

Question 17

A consumer's right to choose refers to

Accepted Answer

A) his right to have an inventory of more than one to choose from. 
B) her right to decide what store to buy from. 
C) his right to eliminate products that do not meet his needs. 
D) the assurance that competition is working effectively. 
A) his right to have an inventory of more than one to choose from. 
B) her right to decide what store to buy from. 
C) his right to eliminate products that do not meet his needs. 
D) the assurance that competition is working effectively.

Question 18

Utilize the knowledge you have gained to respond to the following essay questions.Your answers should state your position and use logical arguments and content from this and other chapters in the textbook to support it.
What does a "lifetime" warranty imply? Is it deceptive in any way?

Accepted Answer

The textbook provides an "Ethics in Prac

Question 19

Which of the following is not one of the rights in the consumer's Magna Carta?

Accepted Answer

A) right to safety 
B) right to be informed 
C) right to be protected 
D) right to choose 
A) right to safety 
B) right to be informed 
C) right to be protected 
D) right to choose

Question 20

"Functional foods" are all the following except

Accepted Answer

A) yogurts that claim to ease constipation 
B) butter substitutes that reduce your cholesterol 
C) Tomato extracts that keep your skill young and ward off cancer 
D) foods that claim to negatively affect your health functioning 
A) yogurts that claim to ease constipation 
B) butter substitutes that reduce your cholesterol 
C) Tomato extracts that keep your skill young and ward off cancer 
D) foods that claim to negatively affect your health functioning

The power held by consumers comes from

Use of plot placements involve

Which of the following is not a problem associated with exaggerated claims?

The industry under the greatest attack for its marketing and advertising practices is

CARU would object to tobacco ads directed toward children as a violation of which of its principles?

Which of the following is not a law that addresses information disclosure issues?

The Children's Television Act was passed to

The Consumer Financial Protection Agency

The Federal Trade Commission (FTC)

Sexual references in advertising create more of a backlash today than they did two or three decades ago.

A full warranty implies that all parts of the product and all types of defects are covered by the company's guarantee.

The consumer movement is still absolutely essential for achieving a fair and just marketplace for all consumers.

Experts predict that ad creep will continue to expand.

Provide a short answer to each of these questions. Be sure to fully explain your answer. In your opinion, is the use of American flags and patriotic themes appropriate in advertising?

If the Children's Advertising Review Unit (CARU)cannot get advertisers to modify their campaigns,CARU must let the matter drop with no further action.

A guarantee that is explicitly offered at the time of sale is called a(n)

A consumer's right to choose refers to

Utilize the knowledge you have gained to respond to the following essay questions.Your answers should state your position and use logical arguments and content from this and other chapters in the textbook to support it. What does a "lifetime" warranty imply? Is it deceptive in any way?

Which of the following is not one of the rights in the consumer's Magna Carta?

"Functional foods" are all the following except

The Business and Society Relationship

Corporate Citizenship: Social Responsibility, Responsiveness, and Performance

The Stakeholder Approach to Business, Society, and Ethics

Corporate Governance: Foundational Issues

Strategic Management and Corporate Public Affairs

Issues Management and Crisis Management

Business Ethics Fundamentals

Personal and Organizational Ethics

Business Ethics and Technology

Ethical Issues in the Global Arena

Business,Government,and Regulation

Business Influence on Government and Public Policy

Consumer Stakeholders: Product and Service Issues

The Natural Environment As Stakeholder

Business and Community Stakeholders

Employee Stakeholders and Workplace Issues

Employee Stakeholders: Privacy, safety, and Health

Employment Discrimination and Affirmative Action

Filters

Exam 13: Consumer Stakeholders: Information Issues and Responses

The power held by consumers comes from

Use of plot placements involve

Which of the following is not a problem associated with exaggerated claims?

The industry under the greatest attack for its marketing and advertising practices is

CARU would object to tobacco ads directed toward children as a violation of which of its principles?

Which of the following is not a law that addresses information disclosure issues?

The Children's Television Act was passed to

The Consumer Financial Protection Agency

The Federal Trade Commission (FTC)

Sexual references in advertising create more of a backlash today than they did two or three decades ago.

A full warranty implies that all parts of the product and all types of defects are covered by the company's guarantee.

The consumer movement is still absolutely essential for achieving a fair and just marketplace for all consumers.

Experts predict that ad creep will continue to expand.

Provide a short answer to each of these questions. Be sure to fully explain your answer. In your opinion, is the use of American flags and patriotic themes appropriate in advertising?

If the Children's Advertising Review Unit (CARU)cannot get advertisers to modify their campaigns,CARU must let the matter drop with no further action.

A guarantee that is explicitly offered at the time of sale is called a(n)

A consumer's right to choose refers to

Utilize the knowledge you have gained to respond to the following essay questions.Your answers should state your position and use logical arguments and content from this and other chapters in the textbook to support it. What does a "lifetime" warranty imply? Is it deceptive in any way?

Which of the following is not one of the rights in the consumer's Magna Carta?

"Functional foods" are all the following except

The Business and Society Relationship

Corporate Citizenship: Social Responsibility, Responsiveness, and Performance

The Stakeholder Approach to Business, Society, and Ethics

Corporate Governance: Foundational Issues

Strategic Management and Corporate Public Affairs

Issues Management and Crisis Management

Business Ethics Fundamentals

Personal and Organizational Ethics

Business Ethics and Technology

Ethical Issues in the Global Arena

Business,Government,and Regulation

Business Influence on Government and Public Policy

Consumer Stakeholders: Product and Service Issues

The Natural Environment As Stakeholder

Business and Community Stakeholders

Employee Stakeholders and Workplace Issues

Employee Stakeholders: Privacy, safety, and Health

Employment Discrimination and Affirmative Action

Filters