Question 1

Common consumer complaints include all of the following except

Accepted Answer

A) poor quality of products. 
B) lack of consumer credit. 
C) high prices. 
D) misleading packaging or labeling. 
A) poor quality of products. 
B) lack of consumer credit. 
C) high prices. 
D) misleading packaging or labeling.

Question 2

The practice of directly contrasting a firm's product with the product of a competitor is called

Accepted Answer

A) comparative advertising. 
B) puffery. 
C) the taste test approach. 
D) denigration. 
A) comparative advertising. 
B) puffery. 
C) the taste test approach. 
D) denigration.

Question 3

The origin of consumer activism can be traced back to the late 1700s,to the Boston Tea Party.

Accepted Answer

A) True 
 B)False

Question 4

The federal government's major body for ensuring that business lives up to its responsibilities is the

Accepted Answer

A) Interstate Commerce Commission. 
B) Federal Communications Commission. 
C) Federal Trade Commission. 
D) Consumer Protection Agency. 
A) Interstate Commerce Commission. 
B) Federal Communications Commission. 
C) Federal Trade Commission. 
D) Consumer Protection Agency.

Question 5

Neuromarketers have concluded that the most effective sounds in terms of psychological appeals include all the following except

Accepted Answer

A) babies giggling 
B) packages being opened 
C) vibrating cell phones 
D) soda being popped and poured 
A) babies giggling 
B) packages being opened 
C) vibrating cell phones 
D) soda being popped and poured

Question 6

Advertising hard liquor on television used to be illegal in the United States.

Accepted Answer

A) True 
 B)False

Question 7

An implied warranty is

Accepted Answer

A) available for all new and used products. 
B) an unspoken promise that there is nothing significantly wrong with the product. 
C) limited to one year. 
D) states exactly what is covered and what is not. 
A) available for all new and used products. 
B) an unspoken promise that there is nothing significantly wrong with the product. 
C) limited to one year. 
D) states exactly what is covered and what is not.

Question 8

Provide a short answer to each of these questions.Be sure to fully explain your answer.
Describe the ways in which the Internet has facilitated the consumer movement.

Accepted Answer

Because the consumer movement relies on

Question 9

Provide a short answer to each of these questions.Be sure to fully explain your answer.
What is wrong with Verizon's ad "Guaranteed to Never Go Up" as well as other listed advertising absurdities in the text?

Accepted Answer

These cases are actual examples of the q

Question 10

Customer relationship management (CRM)is the ability of an organization to retain profitable customers.

Accepted Answer

A) True 
 B)False

Question 11

All of the following are significant issues in cigarette advertising except

Accepted Answer

A) promotion of a dangerous product. 
B) its aim at young audiences. 
C) its aim at less-educated consumer markets. 
D) its aim at less-developed countries. 
A) promotion of a dangerous product. 
B) its aim at young audiences. 
C) its aim at less-educated consumer markets. 
D) its aim at less-developed countries.

Question 12

Utilize the knowledge you have gained to respond to the following essay questions.Your answers should state your position and use logical arguments and content from this and other chapters in the textbook to support it.
Is the advertising practice of product placement unethical?

Accepted Answer

Product placement is the practice of emb

Question 13

The effects of advertising have clearly had a net negative effect on society.

Accepted Answer

A) True 
 B)False

Question 14

Warranties were originally used by manufacturers to

Accepted Answer

A) help sell their products. 
B) differentiate their products from those of competitors. 
C) improve the image of their products. 
D) limit the length of time they were responsible for products. 
A) help sell their products. 
B) differentiate their products from those of competitors. 
C) improve the image of their products. 
D) limit the length of time they were responsible for products.

Question 15

The social movement that seeks to augment the rights and powers of buyers in relation to sellers is

Accepted Answer

A) caveat emptor. 
B) buyer beware. 
C) consumerism. 
D) purchaser power. 
A) caveat emptor. 
B) buyer beware. 
C) consumerism. 
D) purchaser power.

Question 16

The Warranty Act

Accepted Answer

A) sets standards for what must be contained in a warranty and ease with which consumers must be able to understand it. 
B) says that any unconditional assurance must be promoted as a full warranty. 
C) says that full warranties do not have to include repair. 
D) says that shipping charges do not have to be included in a full warranty. 
A) sets standards for what must be contained in a warranty and ease with which consumers must be able to understand it. 
B) says that any unconditional assurance must be promoted as a full warranty. 
C) says that full warranties do not have to include repair. 
D) says that shipping charges do not have to be included in a full warranty.

Question 17

To rebuild consumer confidence in brands,many companies have begun

Accepted Answer

A) a back to the customers initiative 
B) the great trust offensive 
C) the bounce back economy 
D) the ignored offensive 
A) a back to the customers initiative 
B) the great trust offensive 
C) the bounce back economy 
D) the ignored offensive

Question 18

Information that provides potential purchasers with enough information to make the best choice among the options available is

Accepted Answer

A) adequate. 
B) ambivalent. 
C) minimal. 
D) realistic. 
A) adequate. 
B) ambivalent. 
C) minimal. 
D) realistic.

Question 19

Recently,billboard advertising to children that furthers childhood obesity was labeled as a contributing factor.

Accepted Answer

A) True 
 B)False

Question 20

Utilize the knowledge you have gained to respond to the following essay questions.Your answers should state your position and use logical arguments and content from this and other chapters in the textbook to support it.
What role do you think the Warranty Act should play in new extended warranty scams.

Accepted Answer

If the Warranty Act is intended to set s

Common consumer complaints include all of the following except

The practice of directly contrasting a firm's product with the product of a competitor is called

The origin of consumer activism can be traced back to the late 1700s,to the Boston Tea Party.

The federal government's major body for ensuring that business lives up to its responsibilities is the

Neuromarketers have concluded that the most effective sounds in terms of psychological appeals include all the following except

Advertising hard liquor on television used to be illegal in the United States.

An implied warranty is

Provide a short answer to each of these questions.Be sure to fully explain your answer. Describe the ways in which the Internet has facilitated the consumer movement.

Provide a short answer to each of these questions.Be sure to fully explain your answer. What is wrong with Verizon's ad "Guaranteed to Never Go Up" as well as other listed advertising absurdities in the text?

Customer relationship management (CRM)is the ability of an organization to retain profitable customers.

All of the following are significant issues in cigarette advertising except

Utilize the knowledge you have gained to respond to the following essay questions.Your answers should state your position and use logical arguments and content from this and other chapters in the textbook to support it. Is the advertising practice of product placement unethical?

The effects of advertising have clearly had a net negative effect on society.

Warranties were originally used by manufacturers to

The social movement that seeks to augment the rights and powers of buyers in relation to sellers is

The Warranty Act

To rebuild consumer confidence in brands,many companies have begun

Information that provides potential purchasers with enough information to make the best choice among the options available is

Recently,billboard advertising to children that furthers childhood obesity was labeled as a contributing factor.

The Business and Society Relationship

Corporate Citizenship: Social Responsibility, Responsiveness, and Performance

The Stakeholder Approach to Business, Society, and Ethics

Corporate Governance: Foundational Issues

Strategic Management and Corporate Public Affairs

Issues Management and Crisis Management

Business Ethics Fundamentals

Personal and Organizational Ethics

Business Ethics and Technology

Ethical Issues in the Global Arena

Business,Government,and Regulation

Business Influence on Government and Public Policy

Consumer Stakeholders: Product and Service Issues

The Natural Environment As Stakeholder

Business and Community Stakeholders

Employee Stakeholders and Workplace Issues

Employee Stakeholders: Privacy, safety, and Health

Employment Discrimination and Affirmative Action

Filters

Exam 13: Consumer Stakeholders: Information Issues and Responses

Common consumer complaints include all of the following except

The practice of directly contrasting a firm's product with the product of a competitor is called

The origin of consumer activism can be traced back to the late 1700s,to the Boston Tea Party.

The federal government's major body for ensuring that business lives up to its responsibilities is the

Neuromarketers have concluded that the most effective sounds in terms of psychological appeals include all the following except

Advertising hard liquor on television used to be illegal in the United States.

An implied warranty is

Provide a short answer to each of these questions.Be sure to fully explain your answer. Describe the ways in which the Internet has facilitated the consumer movement.

Provide a short answer to each of these questions.Be sure to fully explain your answer. What is wrong with Verizon's ad "Guaranteed to Never Go Up" as well as other listed advertising absurdities in the text?

Customer relationship management (CRM)is the ability of an organization to retain profitable customers.

All of the following are significant issues in cigarette advertising except

Utilize the knowledge you have gained to respond to the following essay questions.Your answers should state your position and use logical arguments and content from this and other chapters in the textbook to support it. Is the advertising practice of product placement unethical?

The effects of advertising have clearly had a net negative effect on society.

Warranties were originally used by manufacturers to

The social movement that seeks to augment the rights and powers of buyers in relation to sellers is

The Warranty Act

To rebuild consumer confidence in brands,many companies have begun

Information that provides potential purchasers with enough information to make the best choice among the options available is

Recently,billboard advertising to children that furthers childhood obesity was labeled as a contributing factor.

The Business and Society Relationship

Corporate Citizenship: Social Responsibility, Responsiveness, and Performance

The Stakeholder Approach to Business, Society, and Ethics

Corporate Governance: Foundational Issues

Strategic Management and Corporate Public Affairs

Issues Management and Crisis Management

Business Ethics Fundamentals

Personal and Organizational Ethics

Business Ethics and Technology

Ethical Issues in the Global Arena

Business,Government,and Regulation

Business Influence on Government and Public Policy

Consumer Stakeholders: Product and Service Issues

The Natural Environment As Stakeholder

Business and Community Stakeholders

Employee Stakeholders and Workplace Issues

Employee Stakeholders: Privacy, safety, and Health

Employment Discrimination and Affirmative Action

Filters