Exam 13: Consumer Stakeholders: Information Issues and Responses

Provide a short answer to each of these questions.Be sure to fully explain your answer. Young children seldom have any money of their own to spend,nor can they get to the store to buy things.Why,then,are marketers so anxious to advertise to children?

A limited warranty means that the company guarantees all parts of the product and all types of defects,but only for a limited period of time.

All of the following are "green watchdogs" groups seeking to monitor green advertising and certify green products except

The two major classifications of issues in the business/consumer relationship are

Provide a short answer to each of these questions.Be sure to fully explain your answer. Why is the role of business's social responsibility so central to the question of advertising?

The ability of an organization to effectively identify,acquire,foster,and retain loyal profitable customers is

The traditional term that was used for advertising located in novel locations (now called ad creep)was

Utilize the knowledge you have gained to respond to the following essay questions.Your answers should state your position and use logical arguments and content from this and other chapters in the textbook to support it. Evaluate PepsiCo's present CEO and PepsiCo's future planning in terms of the three moral management models.Which one is she and why?

The majority of nutrition bars exceed the health benefits their makers claim.

Advertising abuses include all of the following types except

Utilize the knowledge you have gained to respond to the following essay questions.Your answers should state your position and use logical arguments and content from this and other chapters in the textbook to support it. Some people say that even uninformative advertising is beneficial to consumers and the economy.Evaluate this argument.

The effects of advertising have clearly had a net positive effect on society.