Exam 13: Consumer Stakeholders: Information Issues and Responses

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The consumer movement is generally traced back to a single cause or event,although the specific incident varies from author to author.

(True/False)
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The Truth in Lending Act requires all suppliers of consumer credit to fully disclose all credit terms and to permit a 3-day right of rescission in any transaction involving a security interest in the consumer's residence.

(True/False)
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Provide a short answer to each of these questions.Be sure to fully explain your answer. From a business person's perspective,evaluate L.L.Bean's warranty,"Our products are guaranteed to give 100 percent satisfaction in every way.Return anything purchased from us at any time if it proves otherwise.We will replace it,refund your purchase price or credit your credit card,as you wish.We do not want you to have anything from L.L.Bean that is not completely satisfactory."

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Targets of comparative advertising have no recourse if they think their competition has gone too far.

(True/False)
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Provide a short answer to each of these questions.Be sure to fully explain your answer. What is the basic reason for the ethical issues surrounding product information?

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Which of the following is not a lesson from the consumer movement?

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The purpose of the Federal Packaging and Labeling Act of 1967 was to

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Provide a short answer to each of these questions.Be sure to fully explain your answer. Explain how digital video recorders such as TiVo have contributed to ad creep.

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Consumers are readily pursuing green products.

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Information that communicates truths,and avoids exaggeration and innuendo is

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The recent settlement with tobacco companies has successfully resolved the issue of advertising tobacco products to children.

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The fact that advertising can increasingly be found everywhere is referred to as

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The right to be heard was listed as part of the consumer's Magna Carta because

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Advertising claims that cannot be substantiated by evidence are termed

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Comparative advertising always affects advertising positively.

(True/False)
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Words that are inherently vague,without being misleading are referred to as

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Information that is direct and straightforward,that is not deceptive or manipulative is

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Provide a short answer to each of these questions.Be sure to fully explain your answer. Why is advertising to children particularly troubling to ethicists?

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Which of the following is not part of CARU's guidelines for advertising directed toward children under the age of twelve?

(Multiple Choice)
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Advertising that is designed to persuade on the basis of human emotions and emotional needs rather than reason relies on

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