Exam 2: Data Mining Procedures and Knowledge Systems

In information technology,_____ is data formatted (structured)to support decision-making or define the relationship between two facts.

Going from data to information to intelligence is like a funnel.Explain what that means.

A computer-based system that helps decision makers confront problems through direct interaction with databases and systems is known as a(n)_____.

Yahoo! and Google are examples of _____.

Talbot's,a women's clothing retailer,sent Laurie an email notifying her of one the sweaters they are offering this year in a style and color she had searched for on its Web site during last season's clearance sale but was unable to purchase in her size.Talbot's was linking computerized data sources to statistical tools to search for predictive relationships to enable more effective marketing communications,which is an example of:

Which of the following is a characteristic of valuable information?

Scanner data is collected when consumers check out at stores.

When Wal-Mart transmits information electronically each day to Wrangler jeans about unit sales of this product in its retail outlets so that Wrangler can replenish Wal-Mart's inventory on an as-needed basis,this is an example of _____.

Which of the following is a process that allows important day-to-day operational data to be stored and organized for simplified access?

Karl is searching "digital cameras" in Google to learn more about the brands available and prices for each.Karl is performing a(n)_____.

Timely data are the most current data.

A Web site address that Web browsers recognize is called a(n)_____.

Global information systems allow management to track the whereabouts of delivery personnel.

Which source of input data is represented when a company conducts marketing research to identify the characteristics of its customers?

A Web site address that Web browsers recognize is called a(n)_____.

Which of the following is a subset of data and information that actually has some explanatory power enabling effective decisions to be made?

Numerical,text,voice,and image data that enter a decision support system are known as ______.

_____ is the bar-coded information that contains product information that can be read by optical scanners.

Who can provide data to a decision support system?

When amazon.com recommends books for purchase when a customer who has ordered books from Amazon previously returns to the site,this is an example of _____.