Question 1

Explain what an index number is and how it is computed.What level of measurement is required to compute index numbers?

Accepted Answer

Index numbers represent simple data transformations that allow researchers to track a variable's value over time and compare a variable with other variables.Recalibration allows scores or observations to be related to a certain base period or base number.To calculate an index number,a base number is first selected.Index numbers are computed by dividing the score for each category by the base number and multiplying by 100.If the data are time-related,a base year is chosen,and the index numbers are computed by dividing each year's activity by the base-year activity and multiplying by 100.Index numbers require ratio measurement scales.

Question 2

A common form of elaboration analysis is to do cross-tabulation of data within subgroups of the sample under study.

Accepted Answer

A) True 
 B)False  True

Question 3

Multivariate statistic analyses require five or more variables.

Accepted Answer

A) True 
 B)False  False

Question 4

A researcher is examining the row and column totals in a contingency table of stores shopped at by gender.What are these called?

Accepted Answer

A)  marginals 
B)  subtotals 
C)  totals 
D)  running totals 
A)  marginals 
B)  subtotals 
C)  totals 
D)  running totals

Question 5

Which of the following becomes a key indicator of whether or not a hypothesis can be supported?

Accepted Answer

A)  critical value 
B)  significance level 
C)  chi-square 
D)  degrees of freedom 
A)  critical value 
B)  significance level 
C)  chi-square 
D)  degrees of freedom

Question 6

The number of respondents or observations (in a row or column)used as a basis for computing percentages in a contingency table is referred to as a(n)_____.

Accepted Answer

A)  reference point 
B)  moderator 
C)  statistical base 
D)  analytical point 
A)  reference point 
B)  moderator 
C)  statistical base 
D)  analytical point

Question 7

Coding that assigns numbers to categories in an arbitrary way merely as a means of identifying some characteristic is called _____.

Accepted Answer

A)  nominal coding 
B)  descriptive coding 
C)  labeling 
D)  class coding 
A)  nominal coding 
B)  descriptive coding 
C)  labeling 
D)  class coding

Question 8

The process of changing data from their original form to a format that more closely fits the research objectives of the research study is called data transformation.

Accepted Answer

A) True 
 B)False

Question 9

When a third variable is included in the analysis that is studying the relationship between an independent variable and a dependent variable,and this third variable changes the relationship between the independent variable and the dependent variable in an important way,this third variable is called a(n)_____.

Accepted Answer

A)  spurious variable 
B)  moderator variable 
C)  contingency variable 
D)  outlier variable 
A)  spurious variable 
B)  moderator variable 
C)  contingency variable 
D)  outlier variable

Question 10

Monovariate statistical analysis tests hypotheses involving only one variable.

Accepted Answer

A) True 
 B)False

Question 11

A(n)____ error occurs when a condition that is true in the population is rejected based on statistical observation.

Accepted Answer

The answer of A(n)____ error occurs when a condition that...

Question 12

Which of the following is the appropriate technique for addressing research questions involving relationships among multiple less-than interval variables?

Accepted Answer

A)  cross-tabulation 
B)  ANOVA 
C)  regression 
D)  cluster analysis 
A)  cross-tabulation 
B)  ANOVA 
C)  regression 
D)  cluster analysis

Question 13

If a researcher wants to summarize the responses of subjects by gender and awareness of a particular brand ("Yes" or "No"),he or she would use a ______ contingency table.

Accepted Answer

A)  1 x 2 
B)  2 x 2 
C)  2 x 3 
D)  normal 
A)  1 x 2 
B)  2 x 2 
C)  2 x 3 
D)  normal

Question 14

It is hypothesized that an individual's style of processing information (i.e.,verbal or visual)will influence the impact an advertising execution will have on attitudes toward the brand advertised.Style of processing,then,is considered which type of variable?

Accepted Answer

A)  dependent variable 
B)  external variable 
C)  internal variable 
D)  moderating variable 
A)  dependent variable 
B)  external variable 
C)  internal variable 
D)  moderating variable

Question 15

Counting the number of responses to different parts of a question in a survey and arranging these responses in a frequency distribution is called _____.

Accepted Answer

A)  elaboration analysis 
B)  spurious analysis 
C)  marginal tabulation 
D)  index analysis 
A)  elaboration analysis 
B)  spurious analysis 
C)  marginal tabulation 
D)  index analysis

Question 16

A statistical test's significance level or p-value becomes a key indicator of whether or not a hypothesis can be supported.

Accepted Answer

A) True 
 B)False

Question 17

Explain what coding is and describe why and how dummy coding is done.

Accepted Answer

Coding is the process of assigning a num

Question 18

Arranging data so that the number of times each category occurs is called a _____ table.

Accepted Answer

A)  cross-tabulation 
B)  frequency 
C)  percentage 
D)  pre-coding 
A)  cross-tabulation 
B)  frequency 
C)  percentage 
D)  pre-coding

Question 19

The researcher examining descriptive statistics for any particular variable is using which type of statistics?

Accepted Answer

A)  multivariate 
B)  interval 
C)  nominal 
D)  univariate 
A)  multivariate 
B)  interval 
C)  nominal 
D)  univariate

Question 20

Cross-tabulation allows the inspection and comparison of differences among groups based on interval or ratio measures.

Accepted Answer

A) True 
 B)False

Explain what an index number is and how it is computed.What level of measurement is required to compute index numbers?

A common form of elaboration analysis is to do cross-tabulation of data within subgroups of the sample under study.

Multivariate statistic analyses require five or more variables.

A researcher is examining the row and column totals in a contingency table of stores shopped at by gender.What are these called?

Which of the following becomes a key indicator of whether or not a hypothesis can be supported?

The number of respondents or observations (in a row or column)used as a basis for computing percentages in a contingency table is referred to as a(n)_____.

Coding that assigns numbers to categories in an arbitrary way merely as a means of identifying some characteristic is called _____.

The process of changing data from their original form to a format that more closely fits the research objectives of the research study is called data transformation.

Monovariate statistical analysis tests hypotheses involving only one variable.

A(n)____ error occurs when a condition that is true in the population is rejected based on statistical observation.

Which of the following is the appropriate technique for addressing research questions involving relationships among multiple less-than interval variables?

If a researcher wants to summarize the responses of subjects by gender and awareness of a particular brand ("Yes" or "No"),he or she would use a ______ contingency table.

It is hypothesized that an individual's style of processing information (i.e.,verbal or visual)will influence the impact an advertising execution will have on attitudes toward the brand advertised.Style of processing,then,is considered which type of variable?

Counting the number of responses to different parts of a question in a survey and arranging these responses in a frequency distribution is called _____.

A statistical test's significance level or p-value becomes a key indicator of whether or not a hypothesis can be supported.

Explain what coding is and describe why and how dummy coding is done.

Arranging data so that the number of times each category occurs is called a _____ table.

The researcher examining descriptive statistics for any particular variable is using which type of statistics?

Cross-tabulation allows the inspection and comparison of differences among groups based on interval or ratio measures.

The Role of Marketing Research

Data Mining Procedures and Knowledge Systems

The Marketing Research Process

The Human Side of Marketing Research: Organizational and Ethical Issues

Qualitative Research

Secondary Data Research in a Digital Age

Survey Research

Observation

Conducting Marketing Experiments

Measurement and Attitude Scaling

Questionnaire Design

Sampling Designs and Sampling Procedures

Reviewing Statistical Theory and Determining Sample Size

Testing for Differences Between Groups and for Relationships Among Variables

Communicating Research Results

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Exam 14: Basic Data Analysis

Explain what an index number is and how it is computed.What level of measurement is required to compute index numbers?

A common form of elaboration analysis is to do cross-tabulation of data within subgroups of the sample under study.

Multivariate statistic analyses require five or more variables.

A researcher is examining the row and column totals in a contingency table of stores shopped at by gender.What are these called?

Which of the following becomes a key indicator of whether or not a hypothesis can be supported?

The number of respondents or observations (in a row or column)used as a basis for computing percentages in a contingency table is referred to as a(n)_____.

Coding that assigns numbers to categories in an arbitrary way merely as a means of identifying some characteristic is called _____.

The process of changing data from their original form to a format that more closely fits the research objectives of the research study is called data transformation.

Monovariate statistical analysis tests hypotheses involving only one variable.

A(n)____ error occurs when a condition that is true in the population is rejected based on statistical observation.

Which of the following is the appropriate technique for addressing research questions involving relationships among multiple less-than interval variables?

If a researcher wants to summarize the responses of subjects by gender and awareness of a particular brand ("Yes" or "No"),he or she would use a ______ contingency table.

It is hypothesized that an individual's style of processing information (i.e.,verbal or visual)will influence the impact an advertising execution will have on attitudes toward the brand advertised.Style of processing,then,is considered which type of variable?

Counting the number of responses to different parts of a question in a survey and arranging these responses in a frequency distribution is called _____.

A statistical test's significance level or p-value becomes a key indicator of whether or not a hypothesis can be supported.

Explain what coding is and describe why and how dummy coding is done.

Arranging data so that the number of times each category occurs is called a _____ table.

The researcher examining descriptive statistics for any particular variable is using which type of statistics?

Cross-tabulation allows the inspection and comparison of differences among groups based on interval or ratio measures.

The Role of Marketing Research

Data Mining Procedures and Knowledge Systems

The Marketing Research Process

The Human Side of Marketing Research: Organizational and Ethical Issues

Qualitative Research

Secondary Data Research in a Digital Age

Survey Research

Observation

Conducting Marketing Experiments

Measurement and Attitude Scaling

Questionnaire Design

Sampling Designs and Sampling Procedures

Reviewing Statistical Theory and Determining Sample Size

Testing for Differences Between Groups and for Relationships Among Variables

Communicating Research Results

Filters