Exam 8: Observation

Observation in which the investigator creates an artificial environment in order to test a hypothesis is called _____.

Observation in which the subject is unaware that observation is taking place is called _____ observation.

When an observer observes a subject in a natural setting,this is an example of ______ observation.

In a phenomenological approach,the researcher does not interact with those he or she is observing.

A mechanical device that is used to track eye-movements during television commercials is called a(n)______ monitor.

One limitation of observation as a research method is that the observation period is generally short.

Name and define the techniques for measuring physiological reactions.

Observing traffic patterns at a busy intersection with cameras is an example of what type of observation?

Hidden observation studies must be alert to situations in which the subject's right to privacy must be protected.

Response interval is the amount of time it takes to make a choice between two alternatives.

The time it takes a subject to make a choice between the appeal of two advertisements is a type of ______.

_____ is the systematic observation and quantitative description of the manifest content of communication.

A situation in which an observer's presence,or the mechanical device doing the recording,is easily known to the subject involves _____.

Which of the following allows a researcher to measure what portions of the brain are active at a given time?

When the subject is unaware that he is being observed,this represents what type of observation?

When an airline passenger (who is really an employee of the airline)complains loudly about his not being served a vegetarian meal so that he can note the behavior of the flight attendant in this type of situation,this is an example of what type of observation?

When the manager of a shopping mall records the counties listed on the license plates on cars parked at the mall in order to determine where the shoppers come from,this is an example of _____.

Measuring the distance visitors stand from a painting in a Van Gogh exhibit at the St.Louis Art Museum is an example of what type of observation?

A _____ is the percentage of people who are exposed to an Internet advertisement who actually click on the corresponding hyperlink which takes them to the company's website.

Which of the following measures involuntary changes in the electrical resistance of the skin?