Exam 10: Developing and Managing Brand and Product Strategies

Effective brand names do NOT create confusion in the minds of the consumers.

A working prototype of a proposed product must be available for examination by the members of focus groups for concept testing to be valid.

When used as part of an overall new product development strategy, market penetration involves improving the quality of existing products, rather than modifying them, to increase sales.

Which of the following is a crown corporation that oversees the standards system in Canada?

A category manager attempts to maximize sales for a retailer by overseeing an entire product line.

What has a product that has achieved the status of brand insistence also achieved?

The brand mark is the part of a brand that can be vocalized-that is, that people can say out loud.