Question 1

Briefly explain each of the three levels of the relationship marketing continuum.

Accepted Answer

First level-primary bond is financial, d

Question 2

Pricing may lure a customer, but will not retain the customer in the long run because competitors can always duplicate pricing and discounts.

Accepted Answer

A) True 
 B)False

Question 3

The customer payback is a determination of when a firm will recoup or, at the very least, break even on the costs of customer acquisition.

Accepted Answer

A) True 
 B)False

Question 4

Retailers using electronic data interchange can implement quick-response merchandising strategies or just-in-time strategies that reduce the time they hold merchandise in inventory.

Accepted Answer

A) True 
 B)False

Question 5

The manufacturer of a new line of snowboards sends out a team of young, hotshot snowboarders to a popular ski resort to use the boards and talk up the brand with people they encounter on the slopes.What type of marketing is this an example of?

Accepted Answer

A)  relationship marketing 
B)  internal marketing 
C)  viral marketing 
D)  buzz marketing 
A)  relationship marketing 
B)  internal marketing 
C)  viral marketing 
D)  buzz marketing

Question 6

Electronic data interchange involves computer-to-computer exchange of invoices, orders, and other business documents.

Accepted Answer

A) True 
 B)False

Question 7

What is electronic data interchange, and how is it used?

Accepted Answer

EDI involves the use of computers to exc

Question 8

What is the term for the process of trying to rejuvenate lost relationships with customers?

Accepted Answer

A)  repositioning 
B)  customer winbacks 
C)  frequency marketing 
D)  grassroots marketing 
A)  repositioning 
B)  customer winbacks 
C)  frequency marketing 
D)  grassroots marketing

Question 9

The difference between viral marketing and buzz marketing is that buzz marketing is orchestrated on a more formal basis by influencers that disseminate their positive experience with the product or company.

Accepted Answer

A) True 
 B)False

Question 10

Along with the advances in technology and increased use of data gathering of consumer information come privacy concerns.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following would be the most desired effect in the development of a buyer-seller relationship between two companies?

Accepted Answer

A)  increase in inventories 
B)  more favourable financing terms 
C)  less competition 
D)  lower barriers to market entry 
A)  increase in inventories 
B)  more favourable financing terms 
C)  less competition 
D)  lower barriers to market entry

Question 12

Quintal Communications contributes $100 million and two patents to a joint venture.Systemware, a software giant, in turn contributes $60 million, one patent, and a facility for operations.Each company knows what technical support, resources, and personnel are required of each business.This arrangement is most likely a cooperative alliance.

Accepted Answer

A) True 
 B)False

Question 13

The supply chain relationship affects only the upstream relationship between a company and its suppliers.

Accepted Answer

A) True 
 B)False

Question 14

Electronic data interchange has been less popular among businesses because it is an aging technology, does not work with incompatible computer systems, and is prone to errors.

Accepted Answer

A) True 
 B)False

Question 15

One of the underlying concepts of internal marketing is that employees can affect the overall value the firm can provide, even if they have no direct contact with the organization's external customers.

Accepted Answer

A) True 
 B)False

Question 16

One basic element of relationship marketing involves putting customers at the centre of a company's efforts.Companies are then required to gather information about customers, analyze the data, and monitor customer satisfaction.

Accepted Answer

A) True 
 B)False

Question 17

Many businesses have replaced their buyer-managed inventory systems with vendor-managed systems because electronic data interchange allows suppliers to reduce response time.

Accepted Answer

A) True 
 B)False

Question 18

Why are strategic alliances formed?

Accepted Answer

A)  to satisfy corporate officers 
B)  to avoid problems related to antitrust legislation 
C)  to create a competitive advantage 
D)  to present a united front to labour unions 
A)  to satisfy corporate officers 
B)  to avoid problems related to antitrust legislation 
C)  to create a competitive advantage 
D)  to present a united front to labour unions

Question 19

One reason a firm might choose to partner with a certain supplier might be to ward off the threat of future competition.

Accepted Answer

A) True 
 B)False

Question 20

Customer relationship management (CRM) is the combination of strategies and technologies that empowers relationship programs.

Accepted Answer

A) True 
 B)False

Briefly explain each of the three levels of the relationship marketing continuum.

Pricing may lure a customer, but will not retain the customer in the long run because competitors can always duplicate pricing and discounts.

The customer payback is a determination of when a firm will recoup or, at the very least, break even on the costs of customer acquisition.

Retailers using electronic data interchange can implement quick-response merchandising strategies or just-in-time strategies that reduce the time they hold merchandise in inventory.

The manufacturer of a new line of snowboards sends out a team of young, hotshot snowboarders to a popular ski resort to use the boards and talk up the brand with people they encounter on the slopes.What type of marketing is this an example of?

Electronic data interchange involves computer-to-computer exchange of invoices, orders, and other business documents.

What is electronic data interchange, and how is it used?

What is the term for the process of trying to rejuvenate lost relationships with customers?

The difference between viral marketing and buzz marketing is that buzz marketing is orchestrated on a more formal basis by influencers that disseminate their positive experience with the product or company.

Along with the advances in technology and increased use of data gathering of consumer information come privacy concerns.

Which of the following would be the most desired effect in the development of a buyer-seller relationship between two companies?

The supply chain relationship affects only the upstream relationship between a company and its suppliers.

Electronic data interchange has been less popular among businesses because it is an aging technology, does not work with incompatible computer systems, and is prone to errors.

One of the underlying concepts of internal marketing is that employees can affect the overall value the firm can provide, even if they have no direct contact with the organization's external customers.

One basic element of relationship marketing involves putting customers at the centre of a company's efforts.Companies are then required to gather information about customers, analyze the data, and monitor customer satisfaction.

Many businesses have replaced their buyer-managed inventory systems with vendor-managed systems because electronic data interchange allows suppliers to reduce response time.

Why are strategic alliances formed?

One reason a firm might choose to partner with a certain supplier might be to ward off the threat of future competition.

Customer relationship management (CRM) is the combination of strategies and technologies that empowers relationship programs.

Marketing: The Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, Ethics, and Social Responsibility

Consumer Behaviour

Business-to-Business (B2B) Marketing

Serving Global Markets

Marketing Research, Decision Support Systems, and Sales Forecasting

Market Segmentation, Targeting, and Positioning

Product and Service Strategies

Developing and Managing Brand and Product Strategies

Marketing Channels and Supply Chain Management

Retailers Wholesalers and Direct Marketers

Integrated Marketing Communications

Advertising and Digital Communications

Personal Selling and Sales Promotion

Pricing Concepts and Strategies

Filters

Exam 17: TB Boone 3Ce final

Briefly explain each of the three levels of the relationship marketing continuum.

Pricing may lure a customer, but will not retain the customer in the long run because competitors can always duplicate pricing and discounts.

The customer payback is a determination of when a firm will recoup or, at the very least, break even on the costs of customer acquisition.

Retailers using electronic data interchange can implement quick-response merchandising strategies or just-in-time strategies that reduce the time they hold merchandise in inventory.

The manufacturer of a new line of snowboards sends out a team of young, hotshot snowboarders to a popular ski resort to use the boards and talk up the brand with people they encounter on the slopes.What type of marketing is this an example of?

Electronic data interchange involves computer-to-computer exchange of invoices, orders, and other business documents.

What is electronic data interchange, and how is it used?

What is the term for the process of trying to rejuvenate lost relationships with customers?

The difference between viral marketing and buzz marketing is that buzz marketing is orchestrated on a more formal basis by influencers that disseminate their positive experience with the product or company.

Along with the advances in technology and increased use of data gathering of consumer information come privacy concerns.

Which of the following would be the most desired effect in the development of a buyer-seller relationship between two companies?

The supply chain relationship affects only the upstream relationship between a company and its suppliers.

Electronic data interchange has been less popular among businesses because it is an aging technology, does not work with incompatible computer systems, and is prone to errors.

One of the underlying concepts of internal marketing is that employees can affect the overall value the firm can provide, even if they have no direct contact with the organization's external customers.

One basic element of relationship marketing involves putting customers at the centre of a company's efforts.Companies are then required to gather information about customers, analyze the data, and monitor customer satisfaction.

Many businesses have replaced their buyer-managed inventory systems with vendor-managed systems because electronic data interchange allows suppliers to reduce response time.

Why are strategic alliances formed?

One reason a firm might choose to partner with a certain supplier might be to ward off the threat of future competition.

Customer relationship management (CRM) is the combination of strategies and technologies that empowers relationship programs.

Marketing: The Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, Ethics, and Social Responsibility

Consumer Behaviour

Business-to-Business (B2B) Marketing

Serving Global Markets

Marketing Research, Decision Support Systems, and Sales Forecasting

Market Segmentation, Targeting, and Positioning

Product and Service Strategies

Developing and Managing Brand and Product Strategies

Marketing Channels and Supply Chain Management

Retailers Wholesalers and Direct Marketers

Integrated Marketing Communications

Advertising and Digital Communications

Personal Selling and Sales Promotion

Pricing Concepts and Strategies

Filters