Question 1

When it comes to discussing the limitations of a study, the writer should:

Accepted Answer

A)  emphasize what could have been accomplished given a larger research budget. 
B)  acknowledge that all studies contain error and this one is no different. 
C)  not mention them, let the data speak for itself. 
D)  provide a balanced account of the specific problems. 
E)  tell an amusing anecdote relating to statistical fallibility. 
A)  emphasize what could have been accomplished given a larger research budget. 
B)  acknowledge that all studies contain error and this one is no different. 
C)  not mention them, let the data speak for itself. 
D)  provide a balanced account of the specific problems. 
E)  tell an amusing anecdote relating to statistical fallibility. D

Question 2

Unfamiliar terms used in the report should be defined in the ____________________.

Accepted Answer

introduction

Question 3

All the following items should be included in the sampling section of the body of the report, EXCEPT:

Accepted Answer

A)  the definition of the population. 
B)  what was done. 
C)  how the sample was chosen. 
D)  why the procedure chosen was used. 
E)  All of the above should be included in the body of the report; sampling section. 
A)  the definition of the population. 
B)  what was done. 
C)  how the sample was chosen. 
D)  why the procedure chosen was used. 
E)  All of the above should be included in the body of the report; sampling section. E

Question 4

Report inaccuracies come from:

Accepted Answer

A)  brief reports. 
B)  illogical reasoning. 
C)  mishandling of data. 
D)  Both a and b 
E)  Both b and c. 
A)  brief reports. 
B)  illogical reasoning. 
C)  mishandling of data. 
D)  Both a and b 
E)  Both b and c.

Question 5

An analyst wishing to show the fluctuations in coffee consumption by month over the past two years should probably use a:

Accepted Answer

A)  grouped bar chart. 
B)  pie chart. 
C)  line chart. 
D)  stratum chart. 
E)  divided bar chart. 
A)  grouped bar chart. 
B)  pie chart. 
C)  line chart. 
D)  stratum chart. 
E)  divided bar chart.

Question 6

The methods, results, and limitations of the research project are presented in the _____ of the written report.

Accepted Answer

A)  summary 
B)  body 
C)  conclusion 
D)  introduction 
E)  appendix 
A)  summary 
B)  body 
C)  conclusion 
D)  introduction 
E)  appendix

Question 7

Which of the following is NOT true when presenting the results in the body of the report?

Accepted Answer

A)  Tables and figures should be presented only in the recommendations. 
B)  Each table should address only a single problem. 
C)  Numbers in tables should be rounded to the nearest two effective digits. 
D)  Irrelevant information should be omitted. 
E)  Tables and figures should be logically ordered. 
A)  Tables and figures should be presented only in the recommendations. 
B)  Each table should address only a single problem. 
C)  Numbers in tables should be rounded to the nearest two effective digits. 
D)  Irrelevant information should be omitted. 
E)  Tables and figures should be logically ordered.

Question 8

If the body of the report uses references, the report should include a ____________________.

Accepted Answer

The answer of If the body of the report uses...

Question 9

Pie charts are useful for illustrating trend relationships.

Accepted Answer

A) True 
 B)False

Question 10

A written report may be considered incomplete because :

Accepted Answer

A)  it is too brief. 
B)  it includes interesting but not vital information. 
C)  it is too long. 
D)  it includes statistical calculations unfamiliar to the reader. 
E)  All of the above are sources of report incompleteness. 
A)  it is too brief. 
B)  it includes interesting but not vital information. 
C)  it is too long. 
D)  it includes statistical calculations unfamiliar to the reader. 
E)  All of the above are sources of report incompleteness.

Question 11

Which statement does NOT accurately describe a good pie chart?

Accepted Answer

A)  It is particularly effective for depicting relative size or emphasizing static comparisons. 
B)  No more than six slices should be generated. 
C)  The division should start at the twelve o'clock position. 
D)  It is useful for depicting relationships over time. 
E)  Exact percentages should be provided for each segment. 
A)  It is particularly effective for depicting relative size or emphasizing static comparisons. 
B)  No more than six slices should be generated. 
C)  The division should start at the twelve o'clock position. 
D)  It is useful for depicting relationships over time. 
E)  Exact percentages should be provided for each segment.

Question 12

The most important part of a written research report is the introduction.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following is TRUE for a research report?

Accepted Answer

A)  Because the research report is all that most executives will see of a project, it is the basis for their evaluation of the research project. 
B)  If the research team has worked exceptionally hard on the project at hand, the research report should be as brief as possible. 
C)  Executives can be easily convinced of the usefulness of the report's findings if all possible statistics are included in the body of the report. 
D)  The research report does not need to describe the research method because it is over the heads of the audience. 
E)  All of the above are false. 
A)  Because the research report is all that most executives will see of a project, it is the basis for their evaluation of the research project. 
B)  If the research team has worked exceptionally hard on the project at hand, the research report should be as brief as possible. 
C)  Executives can be easily convinced of the usefulness of the report's findings if all possible statistics are included in the body of the report. 
D)  The research report does not need to describe the research method because it is over the heads of the audience. 
E)  All of the above are false.

Question 14

Which of the following is NOT an aid in the crafting of a research report that meets the writing criterion of clarity?

Accepted Answer

A)  Using short sentences. 
B)  Using a logically ordered outline. 
C)  Rewriting the first draft. 
D)  Re-stating an important point in different words. 
E)  Using short paragraphs. 
A)  Using short sentences. 
B)  Using a logically ordered outline. 
C)  Rewriting the first draft. 
D)  Re-stating an important point in different words. 
E)  Using short paragraphs.

Question 15

Which of the following details about the sampling plan could the researcher reasonably exclude from the body of the report?

Accepted Answer

A)  How the population was defined and limited. 
B)  How the list of sampling units was generated. 
C)  What bias may have been introduced by overcoming difficulties in contacting designated sample elements. 
D)  Why the size of sample was chosen. 
E)  Calculations used to determine the sample size. 
A)  How the population was defined and limited. 
B)  How the list of sampling units was generated. 
C)  What bias may have been introduced by overcoming difficulties in contacting designated sample elements. 
D)  Why the size of sample was chosen. 
E)  Calculations used to determine the sample size.

Question 16

Trends can be displayed best by using a:

Accepted Answer

A)  pie chart. 
B)  line chart. 
C)  pictograph. 
D)  bar chart. 
E)  histogram. 
A)  pie chart. 
B)  line chart. 
C)  pictograph. 
D)  bar chart. 
E)  histogram.

Question 17

Which of the following is FALSE for a research report?

Accepted Answer

A)  The research report is the end product of the research process. 
B)  The fundamental criterion by which research reports are evaluated is communication with the reader. 
C)  The report reader is the only reason to prepare a research report. 
D)  The intended use of the research report does not affect the content of the report. 
E)  The research report criteria of completeness, accuracy, clarity, and conciseness are related. 
A)  The research report is the end product of the research process. 
B)  The fundamental criterion by which research reports are evaluated is communication with the reader. 
C)  The report reader is the only reason to prepare a research report. 
D)  The intended use of the research report does not affect the content of the report. 
E)  The research report criteria of completeness, accuracy, clarity, and conciseness are related.

Question 18

Technical details of the sampling or complex details of tables and charts are placed in the ____________________.

Accepted Answer

The answer of Technical details of the sampling or complex...

Question 19

A stratum chart is also called a stacked line chart.

Accepted Answer

A) True 
 B)False

Question 20

When developing a table to include in a report body, the following hints should be followed:

Accepted Answer

A)  Try to address more than one problem in the table. 
B)  Place figures in ascending order. 
C)  Round percentages to the second decimal place. 
D)  None of the above. 
E)  All of the above. 
A)  Try to address more than one problem in the table. 
B)  Place figures in ascending order. 
C)  Round percentages to the second decimal place. 
D)  None of the above. 
E)  All of the above.

When it comes to discussing the limitations of a study, the writer should:

Unfamiliar terms used in the report should be defined in the ____________________.

All the following items should be included in the sampling section of the body of the report, EXCEPT:

Report inaccuracies come from:

An analyst wishing to show the fluctuations in coffee consumption by month over the past two years should probably use a:

The methods, results, and limitations of the research project are presented in the _____ of the written report.

Which of the following is NOT true when presenting the results in the body of the report?

If the body of the report uses references, the report should include a ____________________.

Pie charts are useful for illustrating trend relationships.

A written report may be considered incomplete because :

Which statement does NOT accurately describe a good pie chart?

The most important part of a written research report is the introduction.

Which of the following is TRUE for a research report?

Which of the following is NOT an aid in the crafting of a research report that meets the writing criterion of clarity?

Which of the following details about the sampling plan could the researcher reasonably exclude from the body of the report?

Trends can be displayed best by using a:

Which of the following is FALSE for a research report?

Technical details of the sampling or complex details of tables and charts are placed in the ____________________.

A stratum chart is also called a stacked line chart.

When developing a table to include in a report body, the following hints should be followed:

Marketing Research: From Data to Information to Action

The Research Question: Formulation of the Problem

Exploratory, Descriptive, and Causal Research Designs

Collecting Secondary Data from Inside and Outside the Organization

Collecting Primary Data by Observation

Collecting Primary Data by Communication

Asking Good Questions

Designing the Questionnaire

Developing the Sampling Plan

Data Collection: Enhancing Response Rates while Limiting Errors

Data Preparation for Analysis

Analysis & Interpretation: Individual Variables Independently

Analysis & Interpretation: Multiple Variables Simultaneously

Filters

Exam 14: The Research Report

When it comes to discussing the limitations of a study, the writer should:

Unfamiliar terms used in the report should be defined in the ____________________.

All the following items should be included in the sampling section of the body of the report, EXCEPT:

Report inaccuracies come from:

An analyst wishing to show the fluctuations in coffee consumption by month over the past two years should probably use a:

The methods, results, and limitations of the research project are presented in the _____ of the written report.

Which of the following is NOT true when presenting the results in the body of the report?

If the body of the report uses references, the report should include a ____________________.

Pie charts are useful for illustrating trend relationships.

A written report may be considered incomplete because :

Which statement does NOT accurately describe a good pie chart?

The most important part of a written research report is the introduction.

Which of the following is TRUE for a research report?

Which of the following is NOT an aid in the crafting of a research report that meets the writing criterion of clarity?

Which of the following details about the sampling plan could the researcher reasonably exclude from the body of the report?

Trends can be displayed best by using a:

Which of the following is FALSE for a research report?

Technical details of the sampling or complex details of tables and charts are placed in the ____________________.

A stratum chart is also called a stacked line chart.

When developing a table to include in a report body, the following hints should be followed:

Marketing Research: From Data to Information to Action

The Research Question: Formulation of the Problem

Exploratory, Descriptive, and Causal Research Designs

Collecting Secondary Data from Inside and Outside the Organization

Collecting Primary Data by Observation

Collecting Primary Data by Communication

Asking Good Questions

Designing the Questionnaire

Developing the Sampling Plan

Data Collection: Enhancing Response Rates while Limiting Errors

Data Preparation for Analysis

Analysis & Interpretation: Individual Variables Independently

Analysis & Interpretation: Multiple Variables Simultaneously

Filters