Question 1

Which of the following statements concerning response errors is FALSE?

Accepted Answer

A)  Respondents who understand a question may not always provide a truthful answer to the question. 
B)  It is possible that a respondent may understand a question correctly but not actually know the answer to the question. 
C)  Providing a "don't know" response category will often create difficulties in data analysis. 
D)  Pre-testing the questionnaire with members of the relevant population is generally not effective at eliminating problems due to respondents misunderstanding questionnaire items. 
E)  All of the above statements are true. 
A)  Respondents who understand a question may not always provide a truthful answer to the question. 
B)  It is possible that a respondent may understand a question correctly but not actually know the answer to the question. 
C)  Providing a "don't know" response category will often create difficulties in data analysis. 
D)  Pre-testing the questionnaire with members of the relevant population is generally not effective at eliminating problems due to respondents misunderstanding questionnaire items. 
E)  All of the above statements are true. D

Question 2

Student researchers collected data on name awareness of a local store. The researchers found that three-fourths of the people who refused to respond were members of the Greek system. If the Greek students who refused to participate in the survey were truly different on some key dimension from those who actually responded to the survey, ____ error could bias the research results.

Accepted Answer

A)  observation 
B)  sampling 
C)  response 
D)  nonresponse 
E)  noncoverage 
A)  observation 
B)  sampling 
C)  response 
D)  nonresponse 
E)  noncoverage D

Question 3

Which of the following is typically NOT effective in reducing the incidence and problem of not-at-homes?

Accepted Answer

A)  Making advance appointments by telephone 
B)  Employing callbacks 
C)  Substitution of neighboring dwelling units 
D)  Interviewer judgment in scheduling calls 
E)  They are all typically effective 
A)  Making advance appointments by telephone 
B)  Employing callbacks 
C)  Substitution of neighboring dwelling units 
D)  Interviewer judgment in scheduling calls 
E)  They are all typically effective C

Question 4

Commercial research firms typically validate ____ of completed interviews.

Accepted Answer

A)  100% 
B)  80 to 100% 
C)  60 to 70% 
D)  10 to 20% 
E)  20 to 30% 
A)  100% 
B)  80 to 100% 
C)  60 to 70% 
D)  10 to 20% 
E)  20 to 30%

Question 5

Which of the following is TRUE?

Accepted Answer

A)  Short surveys are more likely to be completed than are long surveys. 
B)  Hand-addressed envelopes may increase response rates. 
C)  Respondents are more likely to open an envelope that has been stamped rather than one that has been sent through a postage meter. 
D)  Both a and b 
E)  a, b, and c. 
A)  Short surveys are more likely to be completed than are long surveys. 
B)  Hand-addressed envelopes may increase response rates. 
C)  Respondents are more likely to open an envelope that has been stamped rather than one that has been sent through a postage meter. 
D)  Both a and b 
E)  a, b, and c.

Question 6

Which of the following is FALSE?

Accepted Answer

A)  New sources of nonsampling error are being discovered all the time. 
B)  A large sample is much more likely to produce a "valid" result than a small sample is. 
C)  Total error, rather than any single type of error, is the key in a research investigation. 
D)  Sampling error can be estimated. 
E)  Nonsampling error is usually more troublesome than sampling error. 
A)  New sources of nonsampling error are being discovered all the time. 
B)  A large sample is much more likely to produce a "valid" result than a small sample is. 
C)  Total error, rather than any single type of error, is the key in a research investigation. 
D)  Sampling error can be estimated. 
E)  Nonsampling error is usually more troublesome than sampling error.

Question 7

The respondent's cooperation will NOT be encouraged by:

Accepted Answer

A)  convincing the respondent of the value of the research. 
B)  choosing an appropriate interviewer. 
C)  training the interviewer properly. 
D)  guaranteeing that the replies will be confidential. 
E)  asking sensitive questions. 
A)  convincing the respondent of the value of the research. 
B)  choosing an appropriate interviewer. 
C)  training the interviewer properly. 
D)  guaranteeing that the replies will be confidential. 
E)  asking sensitive questions.

Question 8

Refusals are a more important source of nonresponse bias than the not-at-home problem in:

Accepted Answer

A)  personal interviews. 
B)  mail surveys. 
C)  telephone surveys. 
D)  Both a and b 
E)  Not-at-homes are always a more important source of error than refusals. 
A)  personal interviews. 
B)  mail surveys. 
C)  telephone surveys. 
D)  Both a and b 
E)  Not-at-homes are always a more important source of error than refusals.

Question 9

While collecting data by conducting personal interviews in homes, Jake interviews the most accessible individual within the household, rather than using random selection. This increases the potential of:

Accepted Answer

A)  sampling error. 
B)  response bias. 
C)  nonresponse error. 
D)  office error. 
E)  Both a and 
A)  sampling error. 
B)  response bias. 
C)  nonresponse error. 
D)  office error. 
E)  Both a and

Question 10

Not-at-home nonresponse bias is most affected by sample size.

Accepted Answer

A) True 
 B)False

Question 11

Nonresponse error represents a failure to obtain information from some elements of the population that were selected and designated for the sample.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following is FALSE?

Accepted Answer

A)  It is not difficult to estimate the size and effects of nonsampling errors. 
B)  Reduction of nonsampling error depends on improving method. 
C)  Nonsampling errors are not as manageable as sampling errors. 
D)  Nonsampling errors arise from weaknesses in research procedure. They are likely to increase with increases in the sample size. 
E)  Nonsampling errors contribute more than sampling errors to total error in most surveys. 
A)  It is not difficult to estimate the size and effects of nonsampling errors. 
B)  Reduction of nonsampling error depends on improving method. 
C)  Nonsampling errors are not as manageable as sampling errors. 
D)  Nonsampling errors arise from weaknesses in research procedure. They are likely to increase with increases in the sample size. 
E)  Nonsampling errors contribute more than sampling errors to total error in most surveys.

Question 13

Which of the following is essentially a sampling frame problem?

Accepted Answer

A)  Refusals 
B)  No one at home 
C)  Observation errors 
D)  Noncoverage errors 
E)  Designated respondent not at home when interviewer calls 
A)  Refusals 
B)  No one at home 
C)  Observation errors 
D)  Noncoverage errors 
E)  Designated respondent not at home when interviewer calls

Question 14

Interviewers can make errors in asking any type of question; however, it is a particular problem with which of the following?

Accepted Answer

A)  Multiple-choice questions 
B)  Dichotomous questions 
C)  Scale type of questions 
D)  Open-ended questions 
E)  Structured questions 
A)  Multiple-choice questions 
B)  Dichotomous questions 
C)  Scale type of questions 
D)  Open-ended questions 
E)  Structured questions

Question 15

The refusal problem is the main source of nonresponse bias for a(n):

Accepted Answer

A)  interview. 
B)  completely randomized experimental design. 
C)  mail survey. 
D)  field study. 
E)  panel. 
A)  interview. 
B)  completely randomized experimental design. 
C)  mail survey. 
D)  field study. 
E)  panel.

Question 16

In terms of error in research investigations, the key is:

Accepted Answer

A)  total error. 
B)  sampling error. 
C)  nonresponse error. 
D)  systematic error. 
E)  observation error. 
A)  total error. 
B)  sampling error. 
C)  nonresponse error. 
D)  systematic error. 
E)  observation error.

Question 17

Which method of data collection has traditionally produced the lowest response rates?

Accepted Answer

A)  Personal interviews in homes 
B)  Telephone surveys 
C)  Mail surveys 
D)  Personal interviews in shopping malls 
E)  All of the above produce roughly equivalent response rates. 
A)  Personal interviews in homes 
B)  Telephone surveys 
C)  Mail surveys 
D)  Personal interviews in shopping malls 
E)  All of the above produce roughly equivalent response rates.

Question 18

The primary way to control potential bias due to interviewer's attitudes, opinions, perceptions, etc., is through:

Accepted Answer

A)  matching the backgrounds of the interviewer and interviewee. 
B)  training the interviewer. 
C)  recruiting interviewers with similar socioeconomic backgrounds. 
D)  conducting the survey using a rigid set of procedures which the interviewers must follow. 
E)  requiring the interviewer to complete the questionnaire so that it can be determined if there is a pattern between the interviewer's answers and the answers he or she secures when administering the questionnaire. 
A)  matching the backgrounds of the interviewer and interviewee. 
B)  training the interviewer. 
C)  recruiting interviewers with similar socioeconomic backgrounds. 
D)  conducting the survey using a rigid set of procedures which the interviewers must follow. 
E)  requiring the interviewer to complete the questionnaire so that it can be determined if there is a pattern between the interviewer's answers and the answers he or she secures when administering the questionnaire.

Question 19

Research evidence supports the contention that:

Accepted Answer

A)  the gender of respondents and interviewers does NOT influence the answers in a survey. 
B)  black interviewers are likely to obtain more information on consumption expenditures in a predominantly white neighborhood. 
C)  it is better to have an old interviewer interview a young respondent and vice versa so as to keep the interview from wandering off the intended topic into areas of mutual interest. 
D)  the further the social distance between the interviewer and the respondent the greater the bias. 
E)  background factors of interviewer and interviewee do NOT generally influence the information obtained. 
A)  the gender of respondents and interviewers does NOT influence the answers in a survey. 
B)  black interviewers are likely to obtain more information on consumption expenditures in a predominantly white neighborhood. 
C)  it is better to have an old interviewer interview a young respondent and vice versa so as to keep the interview from wandering off the intended topic into areas of mutual interest. 
D)  the further the social distance between the interviewer and the respondent the greater the bias. 
E)  background factors of interviewer and interviewee do NOT generally influence the information obtained.

Question 20

The owner of Patty's Pizza Parlor wants to measure consumer awareness of the restaurant and uses the local telephone directory to draw a sample from which to survey the townspeople. However, some people do not have a telephone. This represents what type of problem?

Accepted Answer

A)  Sampling error 
B)  Nonresponse error 
C)  Noncoverage error 
D)  Response error 
E)  Office error 
A)  Sampling error 
B)  Nonresponse error 
C)  Noncoverage error 
D)  Response error 
E)  Office error

Which of the following statements concerning response errors is FALSE?

Which of the following is typically NOT effective in reducing the incidence and problem of not-at-homes?

Commercial research firms typically validate ____ of completed interviews.

Which of the following is TRUE?

Which of the following is FALSE?

The respondent's cooperation will NOT be encouraged by:

Refusals are a more important source of nonresponse bias than the not-at-home problem in:

While collecting data by conducting personal interviews in homes, Jake interviews the most accessible individual within the household, rather than using random selection. This increases the potential of:

Not-at-home nonresponse bias is most affected by sample size.

Nonresponse error represents a failure to obtain information from some elements of the population that were selected and designated for the sample.

Which of the following is FALSE?

Which of the following is essentially a sampling frame problem?

Interviewers can make errors in asking any type of question; however, it is a particular problem with which of the following?

The refusal problem is the main source of nonresponse bias for a(n):

In terms of error in research investigations, the key is:

Which method of data collection has traditionally produced the lowest response rates?

The primary way to control potential bias due to interviewer's attitudes, opinions, perceptions, etc., is through:

Research evidence supports the contention that:

The owner of Patty's Pizza Parlor wants to measure consumer awareness of the restaurant and uses the local telephone directory to draw a sample from which to survey the townspeople. However, some people do not have a telephone. This represents what type of problem?

Marketing Research: From Data to Information to Action

The Research Question: Formulation of the Problem

Exploratory, Descriptive, and Causal Research Designs

Collecting Secondary Data from Inside and Outside the Organization

Collecting Primary Data by Observation

Collecting Primary Data by Communication

Asking Good Questions

Designing the Questionnaire

Developing the Sampling Plan

Data Preparation for Analysis

Analysis & Interpretation: Individual Variables Independently

Analysis & Interpretation: Multiple Variables Simultaneously

The Research Report

Filters

Exam 10: Data Collection: Enhancing Response Rates while Limiting Errors

Which of the following statements concerning response errors is FALSE?

Which of the following is typically NOT effective in reducing the incidence and problem of not-at-homes?

Commercial research firms typically validate ____ of completed interviews.

Which of the following is TRUE?

Which of the following is FALSE?

The respondent's cooperation will NOT be encouraged by:

Refusals are a more important source of nonresponse bias than the not-at-home problem in:

While collecting data by conducting personal interviews in homes, Jake interviews the most accessible individual within the household, rather than using random selection. This increases the potential of:

Not-at-home nonresponse bias is most affected by sample size.

Nonresponse error represents a failure to obtain information from some elements of the population that were selected and designated for the sample.

Which of the following is FALSE?

Which of the following is essentially a sampling frame problem?

Interviewers can make errors in asking any type of question; however, it is a particular problem with which of the following?

The refusal problem is the main source of nonresponse bias for a(n):

In terms of error in research investigations, the key is:

Which method of data collection has traditionally produced the lowest response rates?

The primary way to control potential bias due to interviewer's attitudes, opinions, perceptions, etc., is through:

Research evidence supports the contention that:

The owner of Patty's Pizza Parlor wants to measure consumer awareness of the restaurant and uses the local telephone directory to draw a sample from which to survey the townspeople. However, some people do not have a telephone. This represents what type of problem?

Marketing Research: From Data to Information to Action

The Research Question: Formulation of the Problem

Exploratory, Descriptive, and Causal Research Designs

Collecting Secondary Data from Inside and Outside the Organization

Collecting Primary Data by Observation

Collecting Primary Data by Communication

Asking Good Questions

Designing the Questionnaire

Developing the Sampling Plan

Data Preparation for Analysis

Analysis & Interpretation: Individual Variables Independently

Analysis & Interpretation: Multiple Variables Simultaneously

The Research Report

Filters