Question 1

Ten volunteers are requested from your class to test a new bicycle. Of these ten, two are selected at random for the actual tests. The sampling frame consists of:

Accepted Answer

A)  the students who were selected for the actual tests. 
B)  the students who volunteered. 
C)  all the students in the class. 
D)  the students who were not selected. 
E)  all the students in the school. 
A)  the students who were selected for the actual tests. 
B)  the students who volunteered. 
C)  all the students in the class. 
D)  the students who were not selected. 
E)  all the students in the school. C

Question 2

Which of the following types of probability samples does not require a complete list of population elements by name in order to draw the sample?

Accepted Answer

A)  Stratified sample 
B)  Systematic sample 
C)  Simple random sample 
D)  Cluster sample 
E)  Quota sample 
A)  Stratified sample 
B)  Systematic sample 
C)  Simple random sample 
D)  Cluster sample 
E)  Quota sample D

Question 3

When stratifying the population, the characteristics should be as:

Accepted Answer

A)  close in value as possible within each strata. 
B)  far apart in value as possible between any two strata. 
C)  far apart in value as possible within each strata. 
D)  Both b and c 
E)  Both a and b. 
A)  close in value as possible within each strata. 
B)  far apart in value as possible between any two strata. 
C)  far apart in value as possible within each strata. 
D)  Both b and c 
E)  Both a and b. E

Question 4

What three factors are needed to calculate sample size?

Accepted Answer

A)  Variability, precision, and confidence. 
B)  Variability, precision, and population size. 
C)  Precision, confidence, and population size. 
D)  Precision, population size, and costs. 
E)  None of the above. 
A)  Variability, precision, and confidence. 
B)  Variability, precision, and population size. 
C)  Precision, confidence, and population size. 
D)  Precision, population size, and costs. 
E)  None of the above.

Question 5

A(n) ____________________ is a subset of elements from a larger group of objects.

Accepted Answer

The answer of A(n) ____________________ is a subset of elements...

Question 6

In proportionate stratified sampling, after the total sample is allocated, a simple random sample is chosen from each subpopulation to create the total sample.

Accepted Answer

A) True 
 B)False

Question 7

If a local newspaper reporter tries to gather information about perceptions of a proposed comprehensive "senior exit exam" by interviewing officers from the university's student senate (because they are well informed about the feelings of the general student body), what type of sampling procedure is he using?

Accepted Answer

A)  Simple random sample 
B)  Systematic sample 
C)  Judgment sample 
D)  Convenience sample 
E)  Quota sample 
A)  Simple random sample 
B)  Systematic sample 
C)  Judgment sample 
D)  Convenience sample 
E)  Quota sample

Question 8

When using area sampling, a researcher should seek a balance between statistical efficiency, which suggests ____, and economic considerations, which suggest ____.

Accepted Answer

A)  the need for accuracy, that benefits be considered 
B)  a small number of areas be used, few areas be used 
C)  a large number of areas be used, few areas be used 
D)  that a small sample size can be used to predict accurately, possible losses due to faulty predictions can be costly 
E)  that a large number of areas be used, a large number of observations within each area be collected 
A)  the need for accuracy, that benefits be considered 
B)  a small number of areas be used, few areas be used 
C)  a large number of areas be used, few areas be used 
D)  that a small sample size can be used to predict accurately, possible losses due to faulty predictions can be costly 
E)  that a large number of areas be used, a large number of observations within each area be collected

Question 9

The distinguishing feature of nonprobability sampling plans is that:

Accepted Answer

A)  they allow an assessment of sampling error. 
B)  they are not as representative of the population as probability samples. 
C)  they involve personal judgment somewhere in the selection of sample elements. 
D)  there is only one basic type of nonprobability sample while there are several types of probability samples. 
E)  they tend to be more expensive than probability samples. 
A)  they allow an assessment of sampling error. 
B)  they are not as representative of the population as probability samples. 
C)  they involve personal judgment somewhere in the selection of sample elements. 
D)  there is only one basic type of nonprobability sample while there are several types of probability samples. 
E)  they tend to be more expensive than probability samples.

Question 10

A researcher wants to study the effects of social class on consumption behavior. He establishes three different categories of social class in terms of amount of income. He then assigns each field worker a specified number of interviews with people in each income category although the interviewers are allowed to select who they interview. This is an example of:

Accepted Answer

A)  probability sampling. 
B)  stratified sampling. 
C)  systematic sampling. 
D)  quota sampling. 
E)  random sampling. 
A)  probability sampling. 
B)  stratified sampling. 
C)  systematic sampling. 
D)  quota sampling. 
E)  random sampling.

Question 11

The advantages of stratified over simple random sampling include stratified sampling:

Accepted Answer

A)  ensures adequate representation from each stratum of interest. 
B)  can produce more precise sample statistics. 
C)  allows for the comparison of variables between strata. 
D)  Both b and c 
E)  All of the above. 
A)  ensures adequate representation from each stratum of interest. 
B)  can produce more precise sample statistics. 
C)  allows for the comparison of variables between strata. 
D)  Both b and c 
E)  All of the above.

Question 12

The differences between a cluster sample and a stratified sample are in a:

Accepted Answer

A)  cluster sample, the parent population is divided into mutually exclusive and exhaustive subsets. 
B)  stratified sample, the parent population is divided into mutually exclusive and exhaustive subsets. 
C)  stratified sample, a simple random sample of elements is chosen independently from each group or subset, while in a cluster sample, a random sample of the subsets is selected. 
D)  cluster sample, a simple random sample of elements is chosen independently from each group or subset, while in a stratified sample, a random sample of the subsets is selected. 
E)  None of the above. 
A)  cluster sample, the parent population is divided into mutually exclusive and exhaustive subsets. 
B)  stratified sample, the parent population is divided into mutually exclusive and exhaustive subsets. 
C)  stratified sample, a simple random sample of elements is chosen independently from each group or subset, while in a cluster sample, a random sample of the subsets is selected. 
D)  cluster sample, a simple random sample of elements is chosen independently from each group or subset, while in a stratified sample, a random sample of the subsets is selected. 
E)  None of the above.

Question 13

One of the major problems with mail surveys is nonresponse bias. In an effort to minimize this, a researcher decides to limit the sample to his personal friends from whom he is sure to get replies. This is an example of a:

Accepted Answer

A)  probability sample. 
B)  nonprobability sample. 
C)  random sample. 
D)  sequential sample. 
E)  quota sample. 
A)  probability sample. 
B)  nonprobability sample. 
C)  random sample. 
D)  sequential sample. 
E)  quota sample.

Question 14

Judgment samples are distinguished by the fact that:

Accepted Answer

A)  those entering the sample happen to be where the study is being done when it is being done. 
B)  the proportion of those possessing a given characteristic is balanced against the proportion of the population possessing the characteristic. 
C)  each field worker is allowed to judge whether any given respondent would be a good representative of the population. 
D)  the sample elements are hand picked by the investigator because it is expected they can offer the contributions sought. 
E)  they are superior to other forms of sampling for descriptive studies. 
A)  those entering the sample happen to be where the study is being done when it is being done. 
B)  the proportion of those possessing a given characteristic is balanced against the proportion of the population possessing the characteristic. 
C)  each field worker is allowed to judge whether any given respondent would be a good representative of the population. 
D)  the sample elements are hand picked by the investigator because it is expected they can offer the contributions sought. 
E)  they are superior to other forms of sampling for descriptive studies.

Question 15

Nonprobability sampling is an objective procedure in which the probability of selection for the population units can be determined.

Accepted Answer

A) True 
 B)False

Question 16

While giving guidelines to her field interviewing staff, a researcher states, "I want you to interview every tenth customer entering a K-Mart store at the following key sites." This is an example of ____ sampling.

Accepted Answer

A)  judgment 
B)  quota 
C)  sequential 
D)  systematic 
E)  convenience 
A)  judgment 
B)  quota 
C)  sequential 
D)  systematic 
E)  convenience

Question 17

Which of the following statements is INCORRECT with respect to a quota sample?

Accepted Answer

A)  It is relatively easy to verify whether the sample is representative. 
B)  Field workers' personal judgments govern the choice of sample members. 
C)  The quotas per field worker usually mirror the distribution of characteristics in the population. 
D)  Quota samples are an example of nonprobability sampling. 
E)  Both a and c. 
A)  It is relatively easy to verify whether the sample is representative. 
B)  Field workers' personal judgments govern the choice of sample members. 
C)  The quotas per field worker usually mirror the distribution of characteristics in the population. 
D)  Quota samples are an example of nonprobability sampling. 
E)  Both a and c.

Question 18

A researcher wants to be able to assess the amount of "sampling error" associated with an estimate. Which of the following sampling methods would you recommend he use?

Accepted Answer

A)  Convenience 
B)  Quota 
C)  Nonprobability 
D)  Probability 
E)  Judgment 
A)  Convenience 
B)  Quota 
C)  Nonprobability 
D)  Probability 
E)  Judgment

Question 19

The primary advantage of area sampling plans is:

Accepted Answer

A)  area sampling data is easy to tabulate and analyze. 
B)  they don't require probability-based methods of element selection. 
C)  results can be generalized from one area to another without loss of statistical efficiency. 
D)  they don't require a list of elements from the population of interest. 
E)  the results are more understandable for the general public than other, more complex plans. 
A)  area sampling data is easy to tabulate and analyze. 
B)  they don't require probability-based methods of element selection. 
C)  results can be generalized from one area to another without loss of statistical efficiency. 
D)  they don't require a list of elements from the population of interest. 
E)  the results are more understandable for the general public than other, more complex plans.

Question 20

Which of the following is NOT a problem with using a phone book for a sampling frame?

Accepted Answer

A)  Unlisted phone numbers. 
B)  Not all homes have phones. 
C)  Double counting homes with multiple phone numbers. 
D)  The phone book is always outdated. 
E)  All of the above are problems when sampling from phone books. 
A)  Unlisted phone numbers. 
B)  Not all homes have phones. 
C)  Double counting homes with multiple phone numbers. 
D)  The phone book is always outdated. 
E)  All of the above are problems when sampling from phone books.

Ten volunteers are requested from your class to test a new bicycle. Of these ten, two are selected at random for the actual tests. The sampling frame consists of:

Which of the following types of probability samples does not require a complete list of population elements by name in order to draw the sample?

When stratifying the population, the characteristics should be as:

What three factors are needed to calculate sample size?

A(n) ____________________ is a subset of elements from a larger group of objects.

In proportionate stratified sampling, after the total sample is allocated, a simple random sample is chosen from each subpopulation to create the total sample.

When using area sampling, a researcher should seek a balance between statistical efficiency, which suggests , and economic considerations, which suggest .

The distinguishing feature of nonprobability sampling plans is that:

The advantages of stratified over simple random sampling include stratified sampling:

The differences between a cluster sample and a stratified sample are in a:

One of the major problems with mail surveys is nonresponse bias. In an effort to minimize this, a researcher decides to limit the sample to his personal friends from whom he is sure to get replies. This is an example of a:

Judgment samples are distinguished by the fact that:

Nonprobability sampling is an objective procedure in which the probability of selection for the population units can be determined.

While giving guidelines to her field interviewing staff, a researcher states, "I want you to interview every tenth customer entering a K-Mart store at the following key sites." This is an example of ____ sampling.

Which of the following statements is INCORRECT with respect to a quota sample?

A researcher wants to be able to assess the amount of "sampling error" associated with an estimate. Which of the following sampling methods would you recommend he use?

The primary advantage of area sampling plans is:

Which of the following is NOT a problem with using a phone book for a sampling frame?

Marketing Research: From Data to Information to Action

The Research Question: Formulation of the Problem

Exploratory, Descriptive, and Causal Research Designs

Collecting Secondary Data from Inside and Outside the Organization

Collecting Primary Data by Observation

Collecting Primary Data by Communication

Asking Good Questions

Designing the Questionnaire

Data Collection: Enhancing Response Rates while Limiting Errors

Data Preparation for Analysis

Analysis & Interpretation: Individual Variables Independently

Analysis & Interpretation: Multiple Variables Simultaneously

The Research Report

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Exam 9: Developing the Sampling Plan

Ten volunteers are requested from your class to test a new bicycle. Of these ten, two are selected at random for the actual tests. The sampling frame consists of:

Which of the following types of probability samples does not require a complete list of population elements by name in order to draw the sample?

When stratifying the population, the characteristics should be as:

What three factors are needed to calculate sample size?

A(n) ____________________ is a subset of elements from a larger group of objects.

In proportionate stratified sampling, after the total sample is allocated, a simple random sample is chosen from each subpopulation to create the total sample.

When using area sampling, a researcher should seek a balance between statistical efficiency, which suggests ____, and economic considerations, which suggest ____.

The distinguishing feature of nonprobability sampling plans is that:

The advantages of stratified over simple random sampling include stratified sampling:

The differences between a cluster sample and a stratified sample are in a:

One of the major problems with mail surveys is nonresponse bias. In an effort to minimize this, a researcher decides to limit the sample to his personal friends from whom he is sure to get replies. This is an example of a:

Judgment samples are distinguished by the fact that:

Nonprobability sampling is an objective procedure in which the probability of selection for the population units can be determined.

While giving guidelines to her field interviewing staff, a researcher states, "I want you to interview every tenth customer entering a K-Mart store at the following key sites." This is an example of ____ sampling.

Which of the following statements is INCORRECT with respect to a quota sample?

A researcher wants to be able to assess the amount of "sampling error" associated with an estimate. Which of the following sampling methods would you recommend he use?

The primary advantage of area sampling plans is:

Which of the following is NOT a problem with using a phone book for a sampling frame?

Marketing Research: From Data to Information to Action

The Research Question: Formulation of the Problem

Exploratory, Descriptive, and Causal Research Designs

Collecting Secondary Data from Inside and Outside the Organization

Collecting Primary Data by Observation

Collecting Primary Data by Communication

Asking Good Questions

Designing the Questionnaire

Data Collection: Enhancing Response Rates while Limiting Errors

Data Preparation for Analysis

Analysis & Interpretation: Individual Variables Independently

Analysis & Interpretation: Multiple Variables Simultaneously

The Research Report

Filters

When using area sampling, a researcher should seek a balance between statistical efficiency, which suggests , and economic considerations, which suggest .