Exam 13: Products and Services for Consumers

Adore cosmetics had to increase the SPF value of their sunscreen lotions marketed in the Middle East to provide more protection against UV radiation. Which of the following factors is dictating product adaptation in the above scenario?

A European chocolate manufacturer received several complaints from customers about the quality of its product when it began selling them in a tropical country. The firm had to re-package its chocolate bars in an extra plastic wrapper to protect it from the heat and dust. Which of the following factors in the local market dictated product adaptation in the current scenario?

Vital Health Products found out that they had to reduce the length of the tread in their treadmills sold in China owing to the shorter legs of the average Chinese person. By doing this, Vital has achieved product _____.

Which of the following is the most important criterion for consumers while purchasing products?

An important first step in adapting a product to a foreign market is to determine:

Which is the largest services export of the United States, ranking behind only capital goods and industrial supplies when all exports are counted?

A single global approach is the best way to market a brand worldwide.

According to the product component model, installation, repair and maintenance, deliveries, and warranties are all part of the _____ component of the product.

Consumer perceptions of a quality product often have more to do with market-perceived quality than performance quality.

The Norton group, a manufacturer of toiletries and cleaning products uses the name Cleanex, for most its products in all of their international markets. The name has created a universal appeal for their products as customers identify their products with the name. Hence, Cleanex can be regarded as a _____.

According to Everett Rogers, the element of time differentiates diffusion from other types of communication research.

Adaptation of a product to a new culture requires changes in most of the physical attributes of the product.

A wine company had to market its products with a different name in a foreign market as it was mandatory to translate the name in the local language. The factor that is influencing product adaptation in the above scenario is _____.

A company focusing its efforts on making its new innovation more user-friendly is working on the _____ of the product.

The decision to standardize or adapt a product is crucial in delivering quality.

A characteristic of a service is that it is _____, since it cannot be stored and must be consumed simultaneously with its creation.

The product platform, design features, and functional features are all found in the _____ component of the product, according to the product component model.

What are the two dimensions that help in defining the quality of a product of quality?

Which of the following factors is mainly responsible for a perceptual bias when interpreting the characteristics of a product?

In many countries the term product homologation is used to describe the changes mandated by local product and service standards.