Exam 4: Cultural Dynamics in Assessing Global Markets

People from cultures with high Power Distance Index scores are more likely to have a general distrust of others.

The four social institutions that most strongly influence values and culture are schools, churches, families, and the media.

Feng shui is a Chinese ____, considered to be the process that links humans and the universe to ch'i, the energy that sustains life and flows through our bodies and surroundings, in and around our homes and workplaces.

When a culture scores high on Individualism/Collectivism Index, individuals fail to identify with groups.

Mike grew up learning a great deal about his culture from his school, the church, the mass media, and his family. This kind of learning of culture is called:

Which of the following social institutions is considered to have had a detrimental effect on American culture?

In the context of planned and unplanned cultural change, discuss the methods used by marketers to overcome resistance to change in an international marketing scenario.

Which of the following thinkers is famous for his statement on the deep influence of geography on history, economics, and consumer behavior?

In the context cultural values, the _____ Index refers to the preference for behavior that promotes one's self-interest.

How does cultural sensitivity lead to successful foreign marketing?

When designing a product, the style, uses, and other related marketing activities must be made _____ if they are to be operative and meaningful.

One of the advantages of the emergence of gender equality is the _____ gap between the sexes being narrowed in many places around the world.

As countries move from agricultural to industrial to services economies, birthrates increase.

In some parts of the world, language is itself thought of as a social institution, often with political importance. Which of the following countries best exemplifies the above statement?

Much of American trade policy has depended on the happenstance of cotton being the original source of the Virginia colony's economic survival in the 1600s.

In the context of the relationship between language and international marketing, recent studies indicate that a new concept, _____, is proving useful to marketing researchers in market segmentation and strategic entry decisions.

Wayne is working at the overseas branch of his organization. He needs some clarification about a project. He approaches a senior manager thinking he would get a good explanation. However, he is instructed to follow protocol and sent away. Also, he is informed that only team leads are allowed to approach senior managers. This implies that the organization has a ______ score.

According to James Day Hodgson, former U.S. ambassador to Japan, culture is like a "thicket" that is tough to get through, but effort and patience often lead to success.

The manner in and amount which people consume, the priority of needs and wants they attempt to satisfy, and the manner in which they satisfy them are functions of their culture.

Most traditional definitions of _____ center around the notion that it is the sum of the values, rituals, symbols, beliefs, and thought processes that are learned, shared by a group of people, and transmitted from generation to generation.