Question 1

Write a short note highlighting the key features of quantitative research.

Accepted Answer

In quantitative research, usually a large number of respondents are asked to reply either verbally or in writing to structured questions using a specific response format (such as yes/no) or to select a response from a set of choices. Questions are designed to obtain specific responses regarding aspects of the respondents' behavior, intentions, attitudes, motives, and demographic characteristics. Quantitative research provides the marketer with responses that can be presented with precise estimations. The structured responses received in a survey can be summarized in percentages, averages, or other statistics.

Question 2

Unisys Corporation's planning steps for international marketing research calls for collecting and assessing various types of information. Which of the following types of information is the organization most likely to be interested in if it gathers information related to profitability for the division's products, inflation, business cycle trends, and the like?

Accepted Answer

A)  Economic and demographic. 
B)  Cultural, sociological, and political climate. 
C)  Overview of market conditions. 
D)  Summary of the technological environment. 
E)  Competitive situation. 
A)  Economic and demographic. 
B)  Cultural, sociological, and political climate. 
C)  Overview of market conditions. 
D)  Summary of the technological environment. 
E)  Competitive situation. A

Question 3

Ben Grissom has decided to use information collected by the U.S. government in his upcoming research project on cultural trends. This is an example of using a _____ data source.

Accepted Answer

A)  referential 
B)  secondary 
C)  tertiary 
D)  parallel 
E)  derived 
A)  referential 
B)  secondary 
C)  tertiary 
D)  parallel 
E)  derived B

Question 4

In the decentering method of translation for questionnaires, more than two translators are used for the back translation; the results are compared, differences discussed, and the most appropriate translation is selected.

Accepted Answer

A) True 
 B)False

Question 5

Write a short note on the expert opinion method of demand forecasting.

Accepted Answer

For many market estimation problems, par

Question 6

The most often used form of qualitative questioning is the survey questionnaire that contains questions with a set of choices from which respondents select their response.

Accepted Answer

A) True 
 B)False

Question 7

A toy manufacturer has excellent sales figures for its toys in country P but inadequate figures in the neighboring country R. In country P, per capita consumption is known to increase at a predictable ratio as per capita gross domestic product (GDP) increases. If per capita GDP is known for country R, per capita demand for the toys can be estimated using the relationships established in country R. Which of the following methods of forecasting does this example illustrate?

Accepted Answer

A)  Probabilistic forecasting 
B)  Reference class forecasting 
C)  Expert opinion 
D)  Analogy 
E)  Linear regression 
A)  Probabilistic forecasting 
B)  Reference class forecasting 
C)  Expert opinion 
D)  Analogy 
E)  Linear regression

Question 8

In international marketing, the greatest problem in sampling stems from the lack of adequate demographic data and available lists from which to draw meaningful samples.

Accepted Answer

A) True 
 B)False

Question 9

Before launching its latest line of health drinks, a beverage manufacturer provided free samples of the health drinks to a large and culturally diverse set of families. It then conducted a survey where the participants were asked about their first impression about the drinks. This is an example of _____ research.

Accepted Answer

A)  qualitative 
B)  analytical 
C)  descriptive 
D)  deductive 
E)  explanatory 
A)  qualitative 
B)  analytical 
C)  descriptive 
D)  deductive 
E)  explanatory

Question 10

Systematic monitoring of chat rooms, blogs, and personal websites to assess consumers' opinions about products and services is known as serigraphy.

Accepted Answer

A) True 
 B)False

Question 11

Easy accessibility of volumes of up-to-date secondary data is the biggest advantage that Internet now provides to international marketing researchers.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following countries has hierarchical, relationship-based corporate culture?

Accepted Answer

A)  Germany 
B)  France 
C)  South Korea 
D)  Switzerland 
E)  Australia 
A)  Germany 
B)  France 
C)  South Korea 
D)  Switzerland 
E)  Australia

Question 13

The public, face-saving truth is known as honne in Japan.

Accepted Answer

A) True 
 B)False

Question 14

The text describes four kinds of company-agency-customer relationships that might be used to bridge the cultural barrier that is present in most international marketing research. Which of the following is deemed to be best suited for managing the cultural barrier across the chain of communication?

Accepted Answer

A)  company-agency-customers 
B)  company-agency-local agency-customers 
C)  company-foreign agency-customers 
D)  company-foreign agency-Internet-customers 
E)  company-Internet-customers 
A)  company-agency-customers 
B)  company-agency-local agency-customers 
C)  company-foreign agency-customers 
D)  company-foreign agency-Internet-customers 
E)  company-Internet-customers

Question 15

Mark Bressler is having great difficulties with his company's advertising in Japan. As a representative of Jerry Motors, he believes that it is entirely proper to use American campaigns in the Japanese market. He was surprised to learn that a slogan "Body by Arnold" (the company that makes external structures for Jerry Motors) loosely translated in Japanese to mean "Corpse by Arnold." Which of the following problems did Mr. Bressler experience with his company's advertising in this scenario?

Accepted Answer

A)  Improper syntax 
B)  Improper colloquialisms or slang 
C)  Improper grammar 
D)  Improper local language 
E)  Improper translation 
A)  Improper syntax 
B)  Improper colloquialisms or slang 
C)  Improper grammar 
D)  Improper local language 
E)  Improper translation

Question 16

With reference to international marketing research, list the various problems that are associated with gathering primary data.

Accepted Answer

With reference to international marketin

Question 17

Which of the following questions should a marketing researcher ask when trying to establish the reliability of secondary data sources in the international arena?

Accepted Answer

A)  How much does the data cost? 
B)  What language is used in the host country? 
C)  Does the host country's government encourage marketing research? 
D)  How were the data collected? 
E)  Was the data available on the Internet? 
A)  How much does the data cost? 
B)  What language is used in the host country? 
C)  Does the host country's government encourage marketing research? 
D)  How were the data collected? 
E)  Was the data available on the Internet?

Question 18

Due to the greater uncertainties and data limitations associated with foreign markets, two methods of forecasting demand are particularly suitable for international marketers: probabilistic forecasting and reference class forecasting.

Accepted Answer

A) True 
 B)False

Question 19

What are the various advantages and disadvantages of the decentralization of the international marketing research function?

Accepted Answer

Advantages of decentralization: In terms

Question 20

Marketing research is a general noneconomic review of conditions affecting the marketing division's business.

Accepted Answer

A) True 
 B)False

Write a short note highlighting the key features of quantitative research.

Ben Grissom has decided to use information collected by the U.S. government in his upcoming research project on cultural trends. This is an example of using a _____ data source.

In the decentering method of translation for questionnaires, more than two translators are used for the back translation; the results are compared, differences discussed, and the most appropriate translation is selected.

Write a short note on the expert opinion method of demand forecasting.

The most often used form of qualitative questioning is the survey questionnaire that contains questions with a set of choices from which respondents select their response.

In international marketing, the greatest problem in sampling stems from the lack of adequate demographic data and available lists from which to draw meaningful samples.

Systematic monitoring of chat rooms, blogs, and personal websites to assess consumers' opinions about products and services is known as serigraphy.

Easy accessibility of volumes of up-to-date secondary data is the biggest advantage that Internet now provides to international marketing researchers.

Which of the following countries has hierarchical, relationship-based corporate culture?

The public, face-saving truth is known as honne in Japan.

The text describes four kinds of company-agency-customer relationships that might be used to bridge the cultural barrier that is present in most international marketing research. Which of the following is deemed to be best suited for managing the cultural barrier across the chain of communication?

With reference to international marketing research, list the various problems that are associated with gathering primary data.

Which of the following questions should a marketing researcher ask when trying to establish the reliability of secondary data sources in the international arena?

Due to the greater uncertainties and data limitations associated with foreign markets, two methods of forecasting demand are particularly suitable for international marketers: probabilistic forecasting and reference class forecasting.

What are the various advantages and disadvantages of the decentralization of the international marketing research function?

Marketing research is a general noneconomic review of conditions affecting the marketing division's business.

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: a Critical Concern

The International Legal Environment: Playing by the Rules

Economic Development and the Americas

Europe, Africa, and the Middle East

Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

Products and Services for Businesses

International Marketing Channels

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Negotiating With International Customers, Partners, and Regulators

Filters

Exam 8: Developing a Global Vision Through Marketing Research

Write a short note highlighting the key features of quantitative research.

Ben Grissom has decided to use information collected by the U.S. government in his upcoming research project on cultural trends. This is an example of using a _____ data source.

In the decentering method of translation for questionnaires, more than two translators are used for the back translation; the results are compared, differences discussed, and the most appropriate translation is selected.

Write a short note on the expert opinion method of demand forecasting.

The most often used form of qualitative questioning is the survey questionnaire that contains questions with a set of choices from which respondents select their response.

In international marketing, the greatest problem in sampling stems from the lack of adequate demographic data and available lists from which to draw meaningful samples.

Systematic monitoring of chat rooms, blogs, and personal websites to assess consumers' opinions about products and services is known as serigraphy.

Easy accessibility of volumes of up-to-date secondary data is the biggest advantage that Internet now provides to international marketing researchers.

Which of the following countries has hierarchical, relationship-based corporate culture?

The public, face-saving truth is known as honne in Japan.

The text describes four kinds of company-agency-customer relationships that might be used to bridge the cultural barrier that is present in most international marketing research. Which of the following is deemed to be best suited for managing the cultural barrier across the chain of communication?

With reference to international marketing research, list the various problems that are associated with gathering primary data.

Which of the following questions should a marketing researcher ask when trying to establish the reliability of secondary data sources in the international arena?

Due to the greater uncertainties and data limitations associated with foreign markets, two methods of forecasting demand are particularly suitable for international marketers: probabilistic forecasting and reference class forecasting.

What are the various advantages and disadvantages of the decentralization of the international marketing research function?

Marketing research is a general noneconomic review of conditions affecting the marketing division's business.

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: a Critical Concern

The International Legal Environment: Playing by the Rules

Economic Development and the Americas

Europe, Africa, and the Middle East

Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

Products and Services for Businesses

International Marketing Channels

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Negotiating With International Customers, Partners, and Regulators

Filters