Exam 13: Creating Innovative Organizations

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Which term describes the WWW during its first few years of operation between 1991 and 2003?

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Which of the below would not be considered a company operating in the long tail of a typical sales curve?

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A(n)___________ technology produces an improved product customers are eager to buy.

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What refers to the creation of new kinds of intermediaries that simply could not have existed before the advent of ebusiness,including comparison-shopping sites such as Froogle and bank account aggregation services such as Citibank?

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The WWW provides access to Internet information,including text,graphics,audio,and video files,through documents that use a special formatting language called ________ markup language.

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Which of the following is an example of a clickstream data metric?

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Information __________ measures the number of people a firm can communicate with all over the world.

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What is the difference between ecommerce and ebusiness?

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What is the best way to measure a company's ebusiness success?

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Several companies that launched new businesses by capitalizing on disruptive technology were outlined in the book.One example is _______________,which launched such revolutionary products as the iPod and the iPhone.

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Which of the following produces an improved product customers are eager to buy,such as a faster car or larger hard drive?

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What is the ability of an organization to tailor its products or services to the customers' specifications?

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What is information reach?

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Bonnie Flat is a real estate agent who specializes in the luxury home market in the Seattle,Washington,area.Bonnie is highly technical and uses many online marketing techniques to increase business.One of most successful online marketing techniques is to place a box along the top of real estate websites and luxury custom furniture websites.What type of marketing technique is Bonnie using?

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Disruptive technology tends to provide us with better,faster,and cheaper products.

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Which of the following terms implies that organizations that cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction?

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A __________ technology is a new way of doing things that initially does not meet the needs of existing customers.

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Examples of ebusiness advantages include opening new markets,reducing costs,and expanding global reach.

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Which of the below statements is correct?

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What are agents,software,or businesses that provide a trading infrastructure to bring buyers and sellers together?

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