Exam 2: Identifying Competitive Advantages

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The __________ chain consists of all parties involved,directly or indirectly,in obtaining raw materials or a product.

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Supply

A business strategy achieves a specific set of goals,which include __________.

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C

Describe Porter's Five-Forces Model and explain each of the five forces.

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Porter's Five-Forces Model analyzes the competitive forces within the environment in which a company operates,to assess the potential for profitability in an industry.Buyer power is the ability of buyers to affect the price they must pay for an item.Supplier power is the suppliers' ability to influence the prices they charge for supplies (including materials,labor,and services).Threat of substitute products or services is high when there are many alternatives to a product or service and low when there are few alternatives from which to choose.Threat of new entrants is high when it is easy for new competitors to enter a market and low when there are significant entry barriers to entering a market.Rivalry among existing competitors is high when competition is fierce in a market and low when competition is more complacent.

Two ways to reduce buyer power are through switching costs and loyalty programs.

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Apple utilized the first-mover ________ with its iPod product.

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Imagine you are creating a new product to sell in an up-and-coming market.Which of the below statements indicates that it would be easy for you,as the new entrant,to compete in this market?

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Your boss,Tom Repicci,has asked you to analyze the airline industry using Porter's three generic strategies.Which of the following companies are using a cost leadership strategy?

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Which of the following offers an example where Porter's five forces are mostly weak and competition is low?

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Which of the below represents a company in a supply chain?

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Porter has identified three _________ business strategies for entering a new market: (1)broad cost leadership,(2)broad differentiation,and (3)focused strategy.

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What includes support-value activities and primary-value activities and is used to determine how to create the greatest possible value for customers?

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Supplier power is one of Porter's five forces,and it measures the suppliers' ability to influence the prices they charge for supplies (including materials,labor,and services).

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What are costs that make customers reluctant to switch to another product or service?

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Paula Logston is the owner and operator of a high-end online custom clothing company.Paula has never heard of Porter's Five-Forces Model,and she wants to understand why she would perform an analysis using it.If you were tasked with explaining Porter's Five-Forces Model to Paula,what would be the primary reason she would want to use this type of analysis?

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When evaluating the value chain,which of the following is included in the support value activities?

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Which of the following represents a typical supply chain?

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When applying Porter's three generic strategies,Tiffany & Co.has a competitive scope and cost strategy that is a __________.

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The process of gathering information about the competitive environment,including competitors' plans,activities,and products,to improve a company's ability to succeed is the definition of ___________.

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Your boss,Tom Repicci,has asked you to analyze the airline industry using Porter's three generic strategies.Which of the following companies are using a differentiation strategy?

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Amazon.com uses a customer-profiling system whenever a customer visits its website.Using this system,Amazon can offer products tailored to that particular customer's profile and buying pattern.What is Amazon using to achieve this competitive advantage?

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