Exam 13: Creating Innovative Organizations

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Which type of ebusiness marketing technique induces websites or users to pass on a marketing message to other websites or users,creating exponential growth in the message's visibility and effect?

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What is the exact pattern of a consumer's navigation through a site?

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Both individuals and organizations have embraced ebusiness to do which of the following:

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A company can reduce its costs by using ebusiness to change its business processes.Which of the following does not represent an example of how a company can reduce its costs through ebusiness?

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Through ____________ data,companies can observe the exact pattern of a consumer's navigation through a site.

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Which of the following terms could you use synonymously when referring to the web?

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When evaluating the business value of disintermediation,the more ____________ that are cut from the distribution chain,the lower the product price.

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Nike offers people the opportunity to visit its website to create running shoes in the style and color they choose.How would you classify Nike's ebusiness strategy?

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Ebusiness is the buying and selling of goods and services over the Internet.

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Compare disruptive and sustaining technologies,and explain how the Internet and WWW caused business disruption.

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What is the Internet protocol web browsers use to request and display web pages using universal resource locators?

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Which of the following is not one of the Internet's impacts on information?

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What caused Polaroid to go bankrupt?

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M&M's offers people the opportunity to order the candy in special colors or with customized sayings.How would you classify M&M's ebusiness strategy?

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Intermediaries occur when a customer sells directly to another customer online,cutting out the intermediary.

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According to Christensen,companies may have placed too great an emphasis on satisfying customer's ______ needs,while forgetting to adopt new disruptive technology that will meet customer's future needs.

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Which company is expecting to gain the majority of its returns on existing investments?

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Which of the following began as an essential emergency military communications system operated by the U.S.Department of Defense (DARPA)?

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Computers connected through the __________ can send and receive information,including text,graphics,voice,video,and software.

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Netflix creates a unique recommendation listing for each customer that revisits its website.How would you classify Netflix's ebusiness strategy?

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