Question 1

In the area of self-concept theory,the real self is:

Accepted Answer

A)  the self which has achieved self-actualization. 
B)  the way the individual thinks other people see him or her. 
C)  the individual's personal set of objectives to which he or she aspires. 
D)  the objective view of the total person. 
A)  the self which has achieved self-actualization. 
B)  the way the individual thinks other people see him or her. 
C)  the individual's personal set of objectives to which he or she aspires. 
D)  the objective view of the total person.

Question 2

Over the past decade,the market for fresh spinach has increased dramatically.However,an outbreak of E.coli bacteria from certain spinach fields reduced spinach sales temporarily.The behavioral component of attitude was most likely affected by this event.

Accepted Answer

A) True 
 B)False

Question 3

What is perception? What are the factors that influence a person's perception of an object or event?

Accepted Answer

Perception is the meaning that a person

Question 4

Groups do not intentionally create formal roles,nor do they ever have expectations that roles and statuses will develop within their membership.

Accepted Answer

A) True 
 B)False

Question 5

When making purchasing decisions,consumers will most likely choose products that move them closer to their real self-images.

Accepted Answer

A) True 
 B)False

Question 6

_____ are the features a consumer considers in choosing among alternatives.

Accepted Answer

A) evoked set 
B) consumer behavior 
C) culture 
D) reference group 
E) Asch phenomenon
F)opinion leader
G)need
H)motive
I)perception
J)attitude
K)learning
L)subliminal perception
M)high-involvement purchase decision
N)closure
O)cognitive dissonance
P)routinized response behavior
Q)shaping
R)perceptual screens
S)evaluative criteria
T)self-concept 
A) evoked set 
B) consumer behavior 
C) culture 
D) reference group 
E) Asch phenomenon
F)opinion leader
G)need
H)motive
I)perception
J)attitude
K)learning
L)subliminal perception
M)high-involvement purchase decision
N)closure
O)cognitive dissonance
P)routinized response behavior
Q)shaping
R)perceptual screens
S)evaluative criteria
T)self-concept

Question 7

_____ is the meaning that a person attributes to incoming stimuli gathered through the five senses.

Accepted Answer

A) evoked set 
B) consumer behavior 
C) culture 
D) reference group 
E) Asch phenomenon
F)opinion leader
G)need
H)motive
I)perception
J)attitude
K)learning
L)subliminal perception
M)high-involvement purchase decision
N)closure
O)cognitive dissonance
P)routinized response behavior
Q)shaping
R)perceptual screens
S)evaluative criteria
T)self-concept 
A) evoked set 
B) consumer behavior 
C) culture 
D) reference group 
E) Asch phenomenon
F)opinion leader
G)need
H)motive
I)perception
J)attitude
K)learning
L)subliminal perception
M)high-involvement purchase decision
N)closure
O)cognitive dissonance
P)routinized response behavior
Q)shaping
R)perceptual screens
S)evaluative criteria
T)self-concept

Question 8

Peoples' perception of an object or event results from an interaction between their:

Accepted Answer

A)  likes and dislikes. 
B)  emotions and thoughts. 
C)  stimulus factors and individual factors. 
D)  needs and wants. 
A)  likes and dislikes. 
B)  emotions and thoughts. 
C)  stimulus factors and individual factors. 
D)  needs and wants.

Question 9

_____ are determined by occupation,income,education,family background,and residence location.

Accepted Answer

A)  Class rankings 
B)  Opinion leaders 
C)  Reference groups 
D)  Subcultures 
A)  Class rankings 
B)  Opinion leaders 
C)  Reference groups 
D)  Subcultures

Question 10

A(n)_____ is a trendsetter who purchases new products before others in a group and then influences others in their purchases.

Accepted Answer

A) evoked set 
B) consumer behavior 
C) culture 
D) reference group 
E) Asch phenomenon
F)opinion leader
G)need
H)motive
I)perception
J)attitude
K)learning
L)subliminal perception
M)high-involvement purchase decision
N)closure
O)cognitive dissonance
P)routinized response behavior
Q)shaping
R)perceptual screens
S)evaluative criteria
T)self-concept 
A) evoked set 
B) consumer behavior 
C) culture 
D) reference group 
E) Asch phenomenon
F)opinion leader
G)need
H)motive
I)perception
J)attitude
K)learning
L)subliminal perception
M)high-involvement purchase decision
N)closure
O)cognitive dissonance
P)routinized response behavior
Q)shaping
R)perceptual screens
S)evaluative criteria
T)self-concept

Question 11

Differentiate between a high-involvement purchase decision and a low-involvement purchase decision.Give an example for each.

Accepted Answer

Purchases with high levels of potential

Question 12

Culture refers to the values,beliefs,preferences,and tastes that are handed down from one generation to the next.

Accepted Answer

A) True 
 B)False

Question 13

Majority of the Hispanic population in the United States originate from _____.

Accepted Answer

A)  Brazil 
B)  Peru 
C)  Cuba 
D)  Mexico 
A)  Brazil 
B)  Peru 
C)  Cuba 
D)  Mexico

Question 14

The post purchase evaluation of the consumer decision process attempts to measure the:

Accepted Answer

A)  selling success experienced by the vendor. 
B)  follow-up effectiveness of the firm. 
C)  consumer satisfaction with the purchase. 
D)  advertising influence on the purchase. 
A)  selling success experienced by the vendor. 
B)  follow-up effectiveness of the firm. 
C)  consumer satisfaction with the purchase. 
D)  advertising influence on the purchase.

Question 15

In Maslow's hierarchy of needs,_____ needs refer to the desire of a person to be accepted by people and groups important to that individual.

Accepted Answer

A)  self-actualization 
B)  safety 
C)  belongingness 
D)  physiological 
A)  self-actualization 
B)  safety 
C)  belongingness 
D)  physiological

Question 16

Define cognitive dissonance.How can marketers manage a consumer's cognitive dissonance?

Accepted Answer

Cognitive dissonance is the anxiety that

Question 17

Which of the following products is typically a wife-dominant purchase?

Accepted Answer

A)  Apartment 
B)  Auto Insurance 
C)  Food Processor 
D)  Furniture 
A)  Apartment 
B)  Auto Insurance 
C)  Food Processor 
D)  Furniture

Question 18

Social class is determined by the sole criterion of income.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following is a low-involvement product?

Accepted Answer

A)  Cars 
B)  Laptops 
C)  Stationery 
D)  Jewelry 
A)  Cars 
B)  Laptops 
C)  Stationery 
D)  Jewelry

Question 20

_____ is a psychological concept that refers to the human tendency to perceive a complete picture from an incomplete stimulus.

Accepted Answer

A) evoked set 
B) consumer behavior 
C) culture 
D) reference group 
E) Asch phenomenon
F)opinion leader
G)need
H)motive
I)perception
J)attitude
K)learning
L)subliminal perception
M)high-involvement purchase decision
N)closure
O)cognitive dissonance
P)routinized response behavior
Q)shaping
R)perceptual screens
S)evaluative criteria
T)self-concept 
A) evoked set 
B) consumer behavior 
C) culture 
D) reference group 
E) Asch phenomenon
F)opinion leader
G)need
H)motive
I)perception
J)attitude
K)learning
L)subliminal perception
M)high-involvement purchase decision
N)closure
O)cognitive dissonance
P)routinized response behavior
Q)shaping
R)perceptual screens
S)evaluative criteria
T)self-concept

Exam 6: Consumer Behavior

In the area of self-concept theory,the real self is:

Over the past decade,the market for fresh spinach has increased dramatically.However,an outbreak of E.coli bacteria from certain spinach fields reduced spinach sales temporarily.The behavioral component of attitude was most likely affected by this event.

What is perception? What are the factors that influence a person's perception of an object or event?

Groups do not intentionally create formal roles,nor do they ever have expectations that roles and statuses will develop within their membership.

When making purchasing decisions,consumers will most likely choose products that move them closer to their real self-images.

_____ are the features a consumer considers in choosing among alternatives.

_____ is the meaning that a person attributes to incoming stimuli gathered through the five senses.

Peoples' perception of an object or event results from an interaction between their:

_____ are determined by occupation,income,education,family background,and residence location.

A(n)_____ is a trendsetter who purchases new products before others in a group and then influences others in their purchases.

Differentiate between a high-involvement purchase decision and a low-involvement purchase decision.Give an example for each.

Culture refers to the values,beliefs,preferences,and tastes that are handed down from one generation to the next.

Majority of the Hispanic population in the United States originate from _____.

The post purchase evaluation of the consumer decision process attempts to measure the:

In Maslow's hierarchy of needs,_____ needs refer to the desire of a person to be accepted by people and groups important to that individual.

Define cognitive dissonance.How can marketers manage a consumer's cognitive dissonance?

Which of the following products is typically a wife-dominant purchase?

Social class is determined by the sole criterion of income.

Which of the following is a low-involvement product?

_____ is a psychological concept that refers to the human tendency to perceive a complete picture from an incomplete stimulus.

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