Exam 6: Consumer Behavior

Well-known luxury retailers offer unique or prestigious products at price ranges slightly lower than their premium brands to attract middle-class consumers aspiring to the upper-class.

The three largest and fastest-growing U.S.ethnic subcultures are Hispanic Americans,African Americans,and Asian Americans.

The baby boomer generation is most adept at learning and using rapidly changing communications technology.

The interpersonal influences on consumer behavior include a person's _____.

Cultural differences are particularly important for:

_____ are people or institutions whose opinions are valued and to whom a person looks for guidance in his or her own behavior.

Opinion leaders rise to prominence because of their interest and expertise in certain products.

At specific mileage intervals,Capitol sends certificates to owners of their automobiles offering discounts on repair services through the dealerships.Each repair visit is overseen by a trained service representative and the completed repairs are followed up to ensure customer satisfaction.The attention given by the dealership is called _____.

Households with two wage earners are more likely than others to make joint purchasing decisions.

The introduction of a new brand into an array of familiar brands for which a consumer has previously set evaluative criteria may create the need for:

_____ is knowledge or skill that is acquired as a result of experience,which changes consumer behavior.

While cultural and family influences significantly affect consumer behavior,the influence of reference groups on consumer behavior tends to be minimal,especially for children.

Attitudes of a person toward some object or idea are highly resistant to change.

The self-image is the image to which an individual aspires and hence,it serves as a personal set of objectives.

According to Kurt Lewin's theory of human behavior,the personal factors affecting consumer behavior are one's attitudes,learning,and perception.

Consumers are most likely to exhibit routinized response behavior while purchasing low-involvement products.

Critics of Maslow pointed out that depending on the personal value system of an individual,he/she might skip the level of esteem needs and move directly toward self-actualization.

A company that manufactures frozen food items is employing the shaping process to get consumers to try its products.The free samples offered by the company along with discount coupons have been received well by the consumers.The next step in the shaping process is to:

Maslow's hierarchy of needs begins with self-actualization needs and progresses to physiological needs at the highest level.

_____ is a person's multifaceted picture of himself or herself.