Question 1

_____ describes the values,beliefs,preferences,and tastes handed down from one generation to the next.

Accepted Answer

A) evoked set 
B) consumer behavior 
C) culture 
D) reference group 
E) Asch phenomenon
F)opinion leader
G)need
H)motive
I)perception
J)attitude
K)learning
L)subliminal perception
M)high-involvement purchase decision
N)closure
O)cognitive dissonance
P)routinized response behavior
Q)shaping
R)perceptual screens
S)evaluative criteria
T)self-concept 
A) evoked set 
B) consumer behavior 
C) culture 
D) reference group 
E) Asch phenomenon
F)opinion leader
G)need
H)motive
I)perception
J)attitude
K)learning
L)subliminal perception
M)high-involvement purchase decision
N)closure
O)cognitive dissonance
P)routinized response behavior
Q)shaping
R)perceptual screens
S)evaluative criteria
T)self-concept

Question 2

All Hispanics speak the single universal form of Spanish.

Accepted Answer

A) True 
 B)False

Question 3

When groups establish values and behaviors they deem appropriate for their members,those values and behaviors are called group _____.

Accepted Answer

A)  cliques 
B)  norms 
C)  dyads 
D)  shifts 
A)  cliques 
B)  norms 
C)  dyads 
D)  shifts

Question 4

A life insurance salesperson explaining the benefits of a policy to both husband and wife in a two-income family is perceiving the adoption of the policy to be a syncratic purchase decision.

Accepted Answer

A) True 
 B)False

Question 5

At which stage of the consumer decision-making process is cognitive dissonance most likely to occur?

Accepted Answer

A)  Search 
B)  Evaluation 
C)  Purchase decision and purchase act 
D)  Post purchase evaluation 
A)  Search 
B)  Evaluation 
C)  Purchase decision and purchase act 
D)  Post purchase evaluation

Question 6

Motives are inner states that direct a person toward the goal of satisfying a need.

Accepted Answer

A) True 
 B)False

Question 7

The number of brands included in the evoked set may vary according to the situation and the person.

Accepted Answer

A) True 
 B)False

Question 8

A shift in cultural values away from accumulating material possessions to spending time with family and friends benefit those who market:

Accepted Answer

A)  expensive automobiles. 
B)  luxury cars. 
C)  amusement parks and picnic areas. 
D)  children's designer clothes. 
A)  expensive automobiles. 
B)  luxury cars. 
C)  amusement parks and picnic areas. 
D)  children's designer clothes.

Question 9

The process of applying a series of rewards and reinforcements to permit more complex behavior to evolve is called _____.

Accepted Answer

A) evoked set 
B) consumer behavior 
C) culture 
D) reference group 
E) Asch phenomenon
F)opinion leader
G)need
H)motive
I)perception
J)attitude
K)learning
L)subliminal perception
M)high-involvement purchase decision
N)closure
O)cognitive dissonance
P)routinized response behavior
Q)shaping
R)perceptual screens
S)evaluative criteria
T)self-concept 
A) evoked set 
B) consumer behavior 
C) culture 
D) reference group 
E) Asch phenomenon
F)opinion leader
G)need
H)motive
I)perception
J)attitude
K)learning
L)subliminal perception
M)high-involvement purchase decision
N)closure
O)cognitive dissonance
P)routinized response behavior
Q)shaping
R)perceptual screens
S)evaluative criteria
T)self-concept

Question 10

Rachel,an advertising executive,shops for clothing at a trendy store in town.The sales clerk shows her the latest styles in bright prints and bold colors.Although these are the styles worn at her office,she rejects them and purchases traditionally formal clothes in neutrals and black.Rachel's decision is most likely driven by _____ factors.

Accepted Answer

A)  impersonal 
B)  interpersonal 
C)  personal 
D)  institutional 
A)  impersonal 
B)  interpersonal 
C)  personal 
D)  institutional

Question 11

The degree of external search increases as purchasing behavior moves from routine to limited to extended problem solving.

Accepted Answer

A) True 
 B)False

Question 12

What are the interpersonal determinants of consumer behavior? Describe the influence of culture on consumer behavior.

Accepted Answer

Cultural,social,and family influences ar

Question 13

Group membership influences an individual's purchase decisions and behavior in both overt and subtle ways.

Accepted Answer

A) True 
 B)False

Question 14

During the search step of the consumer decision process,the consumer:

Accepted Answer

A)  realizes that it is time to make a change from the present situation. 
B)  develops a set of evaluative criteria to guide the purchase decision. 
C)  begins to notice favorable word-of-mouth communication about the product. 
D)  gathers information about the attainment of a desired state of affairs. 
A)  realizes that it is time to make a change from the present situation. 
B)  develops a set of evaluative criteria to guide the purchase decision. 
C)  begins to notice favorable word-of-mouth communication about the product. 
D)  gathers information about the attainment of a desired state of affairs.

Question 15

An advertisement that creates warm feelings of goodwill toward the advertiser and his products is altering the _____ component of attitude.

Accepted Answer

A)  tangible 
B)  behavioral 
C)  traditional 
D)  affective 
A)  tangible 
B)  behavioral 
C)  traditional 
D)  affective

Question 16

A(n)_____ role is seen when the partners independently make equal numbers of decisions regarding household purchases.

Accepted Answer

A)  syncratic 
B)  husband-dominant 
C)  autonomic 
D)  wife-dominant 
A)  syncratic 
B)  husband-dominant 
C)  autonomic 
D)  wife-dominant

Question 17

Syncratic role is seen when partners independently make an equal number of purchase decisions.

Accepted Answer

A) True 
 B)False

Question 18

The purchase decisions for high-involvement products differ from those of low-involvement products as high-involvement purchase decisions:

Accepted Answer

A)  pose little risk to the consumer. 
B)  require less time and less research on information. 
C)  require limited problem solving and limited efforts for external searches. 
D)  pose greater economic and social consequences. 
A)  pose little risk to the consumer. 
B)  require less time and less research on information. 
C)  require limited problem solving and limited efforts for external searches. 
D)  pose greater economic and social consequences.

Question 19

Which of the following is most likely to break through a person's perceptual screen?

Accepted Answer

A)  Unique packaging 
B)  Black-and-white classified ad 
C)  Simple message, simple background 
D)  Fewer colors used in an ad 
A)  Unique packaging 
B)  Black-and-white classified ad 
C)  Simple message, simple background 
D)  Fewer colors used in an ad

Question 20

A newly married couple is looking to rent an apartment.This decision is most likely to be:

Accepted Answer

A)  syncratic. 
B)  made by the husband. 
C)  made by the wife as she will manage the household. 
D)  autocratic. 
A)  syncratic. 
B)  made by the husband. 
C)  made by the wife as she will manage the household. 
D)  autocratic.

Exam 6: Consumer Behavior

_____ describes the values,beliefs,preferences,and tastes handed down from one generation to the next.

All Hispanics speak the single universal form of Spanish.

When groups establish values and behaviors they deem appropriate for their members,those values and behaviors are called group _____.

A life insurance salesperson explaining the benefits of a policy to both husband and wife in a two-income family is perceiving the adoption of the policy to be a syncratic purchase decision.

At which stage of the consumer decision-making process is cognitive dissonance most likely to occur?

Motives are inner states that direct a person toward the goal of satisfying a need.

The number of brands included in the evoked set may vary according to the situation and the person.

A shift in cultural values away from accumulating material possessions to spending time with family and friends benefit those who market:

The process of applying a series of rewards and reinforcements to permit more complex behavior to evolve is called _____.

The degree of external search increases as purchasing behavior moves from routine to limited to extended problem solving.

What are the interpersonal determinants of consumer behavior? Describe the influence of culture on consumer behavior.

Group membership influences an individual's purchase decisions and behavior in both overt and subtle ways.

During the search step of the consumer decision process,the consumer:

An advertisement that creates warm feelings of goodwill toward the advertiser and his products is altering the _____ component of attitude.

A(n)_____ role is seen when the partners independently make equal numbers of decisions regarding household purchases.

Syncratic role is seen when partners independently make an equal number of purchase decisions.

The purchase decisions for high-involvement products differ from those of low-involvement products as high-involvement purchase decisions:

Which of the following is most likely to break through a person's perceptual screen?

A newly married couple is looking to rent an apartment.This decision is most likely to be:

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