Exam 17: Divisional Performance Evaluation
Transfer prices or charge-back prices are ________ of most businesses.
B
Always Round Tire's new division, Start-up Batteries, finds they have a Total Cost curve: TC = 300 + 2Q + 2Q2 and a Demand curve: P = 130 - 2Q.
If the division is operated as an independent Profit Center, what will be the price and quantity sold each day? Will the division make a profit?
If the division is operated purely a Revenue Center, how many batteries will they sell each day?
If the division is operated as a Cost Center and told to produce 20 batteries per day, what would be the cost per battery?
Using a calculus approach, marginal cost is the first derivative of TC: MC = 2 + 4Q. From the demand curve, we know that MR = 130 - 4Q. Setting MR=MC and solving for Q yields the profit maximizing output of Q= 16 batteries per day. To sell this quantity of batteries the price should be $98 per battery. The resulting total cost will be $844 per day and total revenue $1,568, yielding a profit.
If the division operates as a Revenue Center, it will maximize total revenue. Assuming it has pricing authority, the division will choose a price and output accordingly. Maximum total revenue occurs at an output where MR = 0, or 130-4Q = 0, or Q=32.5 batteries. If the division operates as a cost center with a target of Q=20, TC = 300 + 2(20) + 2(20)2 = $1,140. The cost per battery is $1,140/20 = $57.
Which one of the following is not a method to set transfer prices?
Many firms have to transfer partially-produced products among its divisions, often across national borders. One the key issues in establishing a reliable performance system for each subunit or division is the:
The accounting department had a plumbing problem and they called the maintenance department to fix this. After the job was done, the maintenance department sent the accounting department a bill for services rendered. Does this make sense? After all they are all a part of the same company?
You can manufacture a product in the US and transfer it to Europe. In the MC = $3 per unit, and the market price in Europe is $5 per unit. Should you manufacture the unit or not?
MC transfer prices creates incentives for manufacturing to distort MC:
If there exists an external market for an intermediate good produced by a company, then an easy way to set the set a transfer price would be to use:
You can manufacture a product in the US and transfer it to Europe. In the MC = $3 per unit, and the market price in Europe is $5 per unit. Should you manufacture the unit or not?
If each division of a company with a monopoly niche is allowed to set its transfer price at the profit-maximizing level for the next division as the product flows toward the consumer (assuming no external market for the product), then prices will:
A manager in an Investment Center is offered a potential investment that would have an ROA of 15 percent. After the investment, it would make up 20 percent of his total portfolio. Currently, he makes 20 percent on his portfolio, though the company requires only 12 percent. Which of the following is true?
What are the measures of performance for investment centers? How do they work?
A cost center can be asked to achieve one of two typical objectives. A cost center can either minimize costs for a given output or it can:
Which one of the following is not a method to set transfer prices?
If a company adds up all the costs of producing an intermediate product - direct labor, materials, and overhead - to establish a transfer price, then it is using:
Clearly, an economist would like to see a profit center implement a system that most closely approximates the rule of profit maximization, MR = MC, in building a system of prices for other divisions. What are the pluses and minuses of allowing a division to engage in this type of activity?
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