Exam 8: Economics of Strategy: Creating and Capturing Value
Since the terrorist attacks of September 2001, the US has attempted to protect itself by instituting many security features in airports and airlines. Each of these procedures has made it more difficult to fly. The result has been an increase in travel by automobile. Using a transactions cost analysis, how can the airline industry recreate and capture value from the traveling public?
The security measures enacted after the terrorist attacks have increased the amount of time required to clear security. Since airline passengers value their time, this increases the opportunity cost of traveling by plane. Recently a number of airlines have reduced the consumer-borne transaction costs of flying by speeding up ticketing procedures. Airlines now allow customers to print boarding passes over the internet. Customers can also check in using electronic terminals, saving valuable time that would be spent waiting in line. These new conveniences increase consumers' willingness to pay for air travel. This increases the quantity of airplane tickets sold and the price of tickets. Some of the increased value created by these new conveniences is captured by the airlines as increased profits.
As opposed to corporate strategy, business strategy is focused on:
D
A company can translate its assets into value if it effectively uses them in the marketplace. The three types of assets are tangible assets, intangible assets and:
In terms of business strategy, managers will attempt to adopt business strategies that attempt to:
Dell Computer attempts to collect information about customers before purchase and assemble customized product for the customer. This process tries to:
Wal-Mart, like many companies in the new economy, uses a hub-and-spoke distribution system to:
Human resources as a source of creating value in a modern company are also referred to as:
Wal-Mart tends to have the best retailing system, the best distribution system, and the best marketing system of the modern retailers. It also dominates the marketplace for retail sales to a greater extent than any other retailer. What is the source of Wal-Mart's ability to capture value in the marketplace?
Bundling of complements to create value strategically usually leads to lower prices for the consumer:
What are the key components for creating market power in order to capture value?
Let Q be the number of printer-computer combinations sold in the market and let MC of both these products equal $0. Let the demand for both the products be given as Q = 12 - (Pp + Pc) where Pp and Pc are the prices of printers and computers. What are the profits of each firm, when they decide to cooperate, and what happens if they decide to go alone?
A firm can capture value through market power or through superior factors of production. The latter are also called:
In the area of agricultural chemicals, the Environmental Protection Agency requires detailed labeling on cans of pesticides and herbicides. Generally speaking, the industry not only doesn't oppose these labeling requirements, but even supports government sponsored education programs on how to use the these chemicals. Why?
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