Exam 1: What Is Strategy and Why Is It Important

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A new entrant in a market uses copycat products at its rival at budget prices.What can you say about this company's long-term success?

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Managers must be prepared to modify their strategy in response to all of the following EXCEPT:

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It is normal for a company's strategy to end up being:

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Which of the following is NOT a frequently used strategic approach to set a company apart from rivals and achieve a sustainable competitive advantage?

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A company's strategy consists of the action plan management is taking to:

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Which of the following is NOT a frequently used strategic approach to set a company apart from rivals and achieve a sustainable competitive advantage?

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FaberRoad,a respected courier brand,is fast losing its market share to competitors who do overnight deliveries of packages or offer lower prices.The company's research department has found that many customers care more about knowing exactly when a package will arrive than getting it the next day.Which strategy would best address the current state of FaberRoad and help it regain its market?

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Which of the following questions tests the merits of the firm's strategy and distinguishes it as a winning strategy?

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Winning a sustainable competitive edge over competitors does NOT hinge on which of the following?

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Powerful execution of a powerful strategy is a proven recipe for winning in the marketplace.True or false? Explain your answer.

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Which of the following airlines does NOT employ a low-cost provider strategy?

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To which of the following firms is the term "repeatedly evolving strategy" MOST applicable?

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Which of the following is NOT one of the managerial considerations in determining how to compete successfully?

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A company's realized strategy evolves from one version to the next due to:

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A creative and distinctive strategy that sets a company apart from rivals and that gives it a sustainable competitive advantage:

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Why is a company's strategy partly proactive and partly reactive?

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A company's strategy and its quest for competitive advantage are tightly connected because:

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A new entrant in a market dominated by established players introduces itself with copycat products of another competitor.Would this strategy work in the long term for the firm? Justify your answer.

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A beauty products giant that manufactures quality makeup products observes a lot of its hits by college students on its makeup tutorials.It opens another sub-brand that provides low-priced makeup services to college partygoers.Which of the five generic strategies has the company used?

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Telsteer Mobil,a smartphone manufacturer,is working on developing its next-generation products.It has decided on a strategy of focusing on a narrow buyer segment and outcompeting rivals by offering buyers customized product features for specialized needs and tastes.What basic strategic approach has Telsteer decided upon?

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