Exam 1: What Is Strategy and Why Is It Important

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In the course of crafting a strategy,which of the following is NOT a common management function?

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What is strategy and why is it important?

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A luxury bathtub manufacturer offered scented bubble bath foams and massage coupons as a gimmick when their bathtubs did not sell.Their bubble foam became famous among some women and led to a line of exclusive bath products for women.They established shops in various regional locations and roped in celebrities to market their products to enhance sales.Now its products are sold through retail outlets and online sites throughout the world.Which of the following is accurate?

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The competitive moves and business approaches a company's management is using to grow the business,stake out a market position,attract and please customers,compete successfully,conduct operations,and achieve organizational objectives is referred to as its:

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What are the three tests of a winning strategy?

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Consider the following three companies and their strategies. · Company A is an established database management company that acquires a well-reputed but small publishing house to enter the booming publishing industry. · Company B,a sports management house,declared bankruptcy during a recent recession but now has created a television network that airs regional sports events. · Company C,a package delivery business,is a startup based on delivery efficiency models created by a few students,and delivers almost all kinds of packages. Which of the following describes the use of strategies by these companies accurately?

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An established company in a market decides to donate a part of its profits to a children's charity to improve its market image.Soon after it launched a website that offers new clothes,accessories,and books that could be donated to various children's charities by interested parties.The company gained positive publicity and its sales went up.What would you say about this strategy?

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Which of the following questions can be used to distinguish a winning strategy from a mediocre or losing strategy?

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Briefly define each of the following terms. a.Sustainable competitive advantage b.Deliberate strategy c.Emergent strategy d.Realized strategy e.Abandoned strategy

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A well-establisher retail house offers lower-priced commodities to powerful buyers at widespread locations and has loyal suppliers that supply mass goods to the retailer.With fewer ways to achieve differentiation in the market,most other rivals offer similar products but lack sufficient funding to compete against the retail house.Which strategy has the house employed? Explain your answer.

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A company's strategy in toto that tends to be a combination of proactive and reactive elements is known as its:

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A multinational company enters a new geographical location,considered an emerging market,with its established product line: laptops and tablets.Which of the following would NOT serve as a good strategic move to enhance profits?

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Which of the following firms uses a deliberate strategy?

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The pattern of actions and business approaches that would NOT define a company's strategy include actions to:

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Explain in detail what a company's business model entails.

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A fashion magazine plans to cuts down on its fashion-related content and provides the space for high-priced advertisements,but fails to convince giant fashion brands to advertise in the magazine.What do we understand from this failure?

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A company's strategy is a "work in progress" and evolves over time because of:

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Why is it appropriate to argue that good strategy-making combined with good strategy execution are valid signs of good management?

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BloomsJay Resorts Inc.has multiple tropical resorts in various locations.In a crowded market that caters to all kinds of consumers,this resort caters mainly to gays with guaranteed hassle-free holiday experience at a premium price.What strategy is BloomsJay using to gain competitive advantage?

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A company achieves a competitive advantage when it:

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