Exam 5: Electronic Commerce: Strategies for the New Economy

_____ encourages users of a product or service to ask their friends to use the product or service as well.

Which scrambling technique provides you with two keys: one key that everyone in an organization can have to scramble the contents of a file and another key for the intended recipient to unscramble the file?

_____ is the set of marketing tools that your organization will use to pursue its marketing objectives in reaching and attracting potential customers.

Which computer tool creates a secure and private connection between a Web client's computer and a Web server's computer,so that files sent from one to another are kept confidential?

_____ is the set of marketing tools that the firm uses to pursue its marketing objectives in the target market.

Which type of e-commerce occurs when a business sells products or services to customers who are primarily other businesses?

Which type e-commerce occurs when an individual sells products and services to a business?

The conversion rate is the count of the number of people who visit one site,click on an ad,and are taken to the site of the advertiser.

BMW is currently creating interactive Web sites that allow one to build and purchase their own unique car.This type of Web site creates what type of business opportunity?

_____ is a count of the number of people who visit one site,click on an ad,and are taken to the site of the advertiser.

A(n)_____ is an electronic mechanism for sending money from your checking or savings account to another person or organization.

If you were to purchase a song from iTunes with your cell phone,what type of technology would you be using?

eBay is a hybrid of both:

Which type of digital wallet maintains your e-commerce information on the seller's Web site?

_____ is commerce,but it is commerce accelerated and enhanced by IT.

_____ is the percentage of customers who visit the site who actually buy something.

Which type of business environment is used within the B2B e-commerce model for the payment of purchases?

An affiliate program between two e-commerce sites directs viewers from one site to the other.

What type of Internet-based company makes it easy for one person to pay another person or organization over the Internet?

_____ is a formal business plan that maps out your customer base and your strategy for reaching them.