Exam 5: Electronic Commerce: Strategies for the New Economy

_____ describes electronic commerce conducted over a wireless device.

Encryption scrambles the contents of a file so that no unauthorized person can read it.

For consumers,specialty merchandise are higher-priced than convenience merchandise items and are typically ordered on a less-frequent basis.

Path-to-profitability (P2P)is an informal marketing plan that outlines key marketing issues.

Which of the following types of products purchased on the Internet are typically high priced items because they are purchased infrequently and often require some sort of customization?

_____ are materials that are used in production in a manufacturing company or are placed on the shelf for sale in a retail environment.

_____ refers to the combining of purchase requests from multiple buyers into a single large order,which justifies a discount from the business.

A(n)_____ is a formal business plan that outlines key business issues.

Affiliate programs are good examples of which type of e-commerce?

_____ e-commerce occurs when a business sell products and services to customers who are primarily individuals.

_____ occurs when an individual sells products and services to a government entity.

Which of the following is an electronic marketplace that connects buyers and sellers in a given industry?

_____ combines purchase requests from multiple buyers into a single large order,which justifies a discount from the business.

Affiliate programs are excellent examples of a C2B e-commerce business model.

_____ is a credit-card like device that contains an embedded chip on which digital information can be stored and updated?

What is a "sticky" Web site?

_____ occurs when a government entity sells products and services to businesses.

What is the percentage of potential customers who visit your site who actually buy something?

A virtual good is a physical object that is sold over the internet.

In the B2C e-commerce business model,the consumer drives supply and the business drives demand.