Exam 11: Product Management and New-Product Development

The introduction of a new flavor of Dr.Pepper is an example of a ______.

A high percentage of new-product ideas survive to the commercialization step in the new-product development process.

During the various stages of the product life cycle,the attitudes and needs of target customers do not change.

Which of the following statements does not accurately characterize new-product development?

Passage of the Consumer Product Safety Act means that ______.

Which of the following statements is true of how innovation and market changes create opportunities?

Chris Carmine manages specific products and promotion at Bright-n-Shiny Toothbrush Company.Her job responsibility sounds like that of a ______.

The market introduction stage of the product life cycle is usually marked by losses,as money is being invested in the hope of future profits.

The more narrowly we define a product-market,the shorter the product life cycle because improved product ideas come along to replace the old.

Sales growth is usually faster when the product is incompatible with the past values and experience of the target market.

When a market test for a new product is successful,the firm typically introduces the product in different regions of the U.S.in sequential stages.This process is called a ______.

Competitors that begin to see the success of a new product or product category typically ______.

The stages in the new-product development process are idea generation,screening,______.

During the sales decline stage of the product life cycle,______.

The Japanese success showed that one of the biggest costs of poor quality is lost customers.

A marketing manager might use the total quality management approach to ______.

The need for phasing out becomes most obvious in the ______ stage.

Marketing strategy planning for a product depends on where the product is in its life cycle and how fast it is moving to the next stage.

When planning new products,managers need not be too concerned about safe design because it is each consumer's responsibility to decide what products are safe to buy and use.

In general,product life cycles appear to be getting longer in recent years.