Exam 9: Improving Decisions With Marketing Information

Managers at Wayzata Communications,an Internet service provider,want access to a continual flow of information about their market-available whenever they need it.Wayzata managers need a(n)

Which of the following is NOT a secondary data source?

What does the phrase "big data" refer to?

Mail surveys:

Which of the following represents the third step of the five-step approach of marketing research?

Information that has already been collected or published is called ________ data.

To avoid wasting time working on the wrong problem,marketing researchers can use a logical strategy planning framework to guide their efforts.

Sales data becomes wisdom when it provides answers to questions of "who," "what," "where," "how much," and "when."

Secondary data is often available at little or no cost by ________.

Which of the following is most consistent with the scientific method approach to marketing research discussed in the text?

Marketing information systems rely heavily on:

When focus group interviews are used in marketing,

_________ concerns the extent to which data measures what it is intended to measure.

A data warehouse is filled with file cabinets and binders where past market research is stored.

With focus group interviews,

Identify the correct sequence in the marketing research process.

What is the first step in the marketing research process?

In a sample development by random selection,the range on either side of an estimate that is likely to contain the true value for the whole population is termed ________.

Joy Rinaldo has agreed to participate in marketing research in which she will provide information about her purchases on an ongoing basis.She is probably part of a:

Which of the following is NOT an advantage of mail surveys as a method of quantitative research?