Exam 13: Creating Innovative Organizations

The Innovator's Dilemma, a book by Clayton Christensen, discusses how established companies can take advantage of disruptive technologies without hindering existing relationships with customers, partners, and stakeholders.

Bonnie Flat is a real estate agent who specializes in the luxury home market in the Seattle, WA, area.Bonnie is highly technical and uses many types of online marketing techniques to increase business.One of most successful online marketing techniques is to place a box along the top of real estate websites and luxury custom furniture websites.What type of marketing technique is Bonnie using?

M&Ms offers people the opportunity to order the candy in special colors or with customized sayings.How would you classify M&M's ebusiness strategy?

What measures the number of people a firm can communicate with all over the world?

At a local marketing firm, Steve is the lead web developer and is responsible for working with customers on their web designs, development, and graphics.Which of the following would be a critical skill Steve must have to be able to perform his job?

Ecommerce is the buying and selling of goods and services over the Internet.Ecommerce refers only to online transactions.

What is the exact pattern of a consumer's navigation through a site?

What is the depth and breadth of details contained in a piece of textual, graphic, audio, or video?

What is a type of mediation that refers to the creation of new kinds of intermediaries that simply could not have existed before the advent of ebusiness?

What is the difference between ecommerce and ebusiness?

Describe Web 1.0 along with ebusiness and its associated advantages.

Which type of ebusiness marketing technique induces websites or users to pass on a marketing message to other websites or users, creating exponential growth in the message's visibility and effect?

Which of the following terms implies that organizations that cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction?

Which of the following is a type of web browser?

Which of the following represents a form of disruptive technology?

Information richness refers to the depth and breadth of details contained in a piece of textual, graphic, audio, or video information.

Information reach refers to the number of people a business can communicate with on a global basis.

In terms of disruptive technology, what is best for an organization's current business could ruin it in the long-term.

Which of the following terms could you use synonymously when referring to the web?

Ebusiness is the buying and selling of goods and services over the Internet.