Exam 4: Segmentation, Targeting, and the Marketing Mix

Harris Teeter Inc. is a chain of supermarkets in the Atlanta area. In one of its stores in a predominantly Jewish neighborhood, the store has three rabbis on staff who make sure the foods sold at the store are kosher. Every Harris Teeter store has distinct characteristics that align it with the neighborhood in which it is located. The chain is using _____ segmentation.

What are the stages in a product life cycle? Discuss each stage in brief.

Which of the following is most likely a potential target market for a manufacturer who is licensed by World Wrestling Entertainment (WWE) to make Halloween costumes based on characters seen in WWE matches?

Consumer demand for a whole product category such as DVD players, pickles, or laptop computers is called _____ demand.

Consumers are mostly immune to psychological pricing.

The North American Industry Classification System (NAICS) codes:

Intensive distribution involves limiting the number of wholesalers who can sell a product in order to gain a prestige image or maintain premium prices.

Which of the following statements about the target marketing process is true?

In the _____ stage of the product life cycle, the marketplace becomes saturated with competing products and the number of new customers dwindles and industry sales reach a plateau.

According to the research of Stephan and Tannenholz, _____ are the most brand loyal group and require the least amount of promotion.

_____ is the product's ability to satisfy both functional needs and symbolic wants.

If you look at an organically-grown tomato and one that has been chemically-enhanced, you can easily see the difference-one is perfectly formed and uniformly red and the other is not. In terms of product differentiation, this is an example of a:

Bose manufactures and markets home theater systems, surround sound stereos, and audio accessories. The company prices its products higher than most other brands on the market to make its products seem more valuable and of a higher quality. In other words, Bose uses:

What is a vertical marketing system?

Which product would most likely involve intensive distribution?

A promotion was launched to position French's as a fun line of condiments for a variety of everyday usage occasions. Its promotions showed vignettes of families, children, and older Americans enjoying foods flavored with French's Deli Style, Dijon Style, and Honey Mustard flavors as well as its Classic Yellow mustard. The fact that all of these mustards have the French's brand is an example of:

When compared to consumer markets, business markets:

The ad for Pepperidge Farm products reads, "Filling your kitchen with delicious aromas is a great way to ensure that your Thanksgiving holiday will be full of joyful anticipation." It would seem that the manufacturer of these products is using:

A challenge of market segmentation is estimating a firm's potential profits if it focuses on the whole market or only to specific segments.

Discuss the importance of product differentiation with respect to perceptible differences, hidden differences, and induced differences.