Question 1

Identify the two dimensions of quality and describe how companies can achieve them.

Accepted Answer

Quality can be thought of in terms of re

Question 2

The use of self-managing teams

Accepted Answer

A)  is limited to only very large organizations. 
B)  requires members to coordinate their own activities and make decisions. 
C)  typically increases the need for supervisors. 
D)  all of these. 
E)  none of these. 
A)  is limited to only very large organizations. 
B)  requires members to coordinate their own activities and make decisions. 
C)  typically increases the need for supervisors. 
D)  all of these. 
E)  none of these.

Question 3

Dell Computer was one of the last computer companies to implement online selling of computers.

Accepted Answer

A) True 
 B)False

Question 4

Through efficient logistics at Gina's Grocers,the stock in the stores is automatically replenished once every week.Management at Gina's Grocers uses a just-in-time inventory system.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following statements about customer focus is false?

Accepted Answer

A)  It must start at the top of the organization. 
B)  It is a central part of TQM. 
C)  It can be facilitated by soliciting feedback from the customer. 
D)  It requires that all employees see the customer as the focus of their activity. 
E)  It can be achieved by mass customization. 
A)  It must start at the top of the organization. 
B)  It is a central part of TQM. 
C)  It can be facilitated by soliciting feedback from the customer. 
D)  It requires that all employees see the customer as the focus of their activity. 
E)  It can be achieved by mass customization.

Question 6

The Mountain Ski Lodge spent $100,000 marketing and advertising its new ski trails and on-site spa.The money used for marketing and advertising can be referred to as

Accepted Answer

A)  variable costs. 
B)  fixed costs. 
C)  ratio costs. 
D)  diseconomies of scale. 
E)  economies of scale. 
A)  variable costs. 
B)  fixed costs. 
C)  ratio costs. 
D)  diseconomies of scale. 
E)  economies of scale.

Question 7

Poor positioning strategy arises when a company introduces a potentially attractive new product but sales fail to materialize because it is poorly positioned in the marketplace.

Accepted Answer

A) True 
 B)False

Question 8

The Six Sigma name refers to the Greek letter meaning standard deviation from the mean.

Accepted Answer

A) True 
 B)False

Question 9

Learning effects tend to be more significant when a technologically complex task is performed only occasionally.

Accepted Answer

A) True 
 B)False

Question 10

Quality can best be thought of as

Accepted Answer

A)  product usefulness. 
B)  quality as reliability and quality as excellence. 
C)  product innovation. 
D)  a matter for a company's managers to decide for themselves without external input. 
E)  a matter for the marketing function of a company to decide. 
A)  product usefulness. 
B)  quality as reliability and quality as excellence. 
C)  product innovation. 
D)  a matter for a company's managers to decide for themselves without external input. 
E)  a matter for the marketing function of a company to decide.

Question 11

A computer manufacturer allows scientists and engineers a certain amount of company time to work on independent research projects.This company is trying to

Accepted Answer

A)  achieve superior innovation. 
B)  achieve superior quality. 
C)  achieve superior efficiency. 
D)  achieve superior customer responsiveness. 
E)  minimize the time to market. 
A)  achieve superior innovation. 
B)  achieve superior quality. 
C)  achieve superior efficiency. 
D)  achieve superior customer responsiveness. 
E)  minimize the time to market.

Question 12

Six Sigma encompasses the activities necessary to get inputs and components to a production facility,through the production process,and out through a distribution system to the end user.

Accepted Answer

A) True 
 B)False

Question 13

There is a negative relationship between the length of time that a customer stays with a company and profit per customer.

Accepted Answer

A) True 
 B)False

Question 14

Customer defection rates are

Accepted Answer

A)  a reflection of customer loyalty. 
B)  an indication of a company's ability to satisfy its customers. 
C)  important to consider because of their potential impact on advertising and marketing costs. 
D)  an important consideration because of their effect on sales volumes. 
E)  all of the above. 
A)  a reflection of customer loyalty. 
B)  an indication of a company's ability to satisfy its customers. 
C)  important to consider because of their potential impact on advertising and marketing costs. 
D)  an important consideration because of their effect on sales volumes. 
E)  all of the above.

Question 15

Explain the process by which increased production volume leads to lower costs.Give an example from a real or hypothetical firm.Can this process apply to a service organization as well as a manufacturing one? If so,give an example.If not,explain why not.

Accepted Answer

Students should describe economies of sc

Question 16

Which of the following is not a benefit of tight cross-functional integration among research and development (R&D),production,and marketing?

Accepted Answer

A)  New products are designed for ease of manufacture. 
B)  Development costs are kept in check. 
C)  Product development projects are driven by company innovations. 
D)  Time to market is minimized. 
E)  Customer needs are considered in the product development process. 
A)  New products are designed for ease of manufacture. 
B)  Development costs are kept in check. 
C)  Product development projects are driven by company innovations. 
D)  Time to market is minimized. 
E)  Customer needs are considered in the product development process.

Question 17

Economies of scale may be found

Accepted Answer

A)  in several of a company's departments. 
B)  only in manufacturing operations. 
C)  principally in research and development activities. 
D)  primarily in administrative areas of a company. 
E)  none of these. 
A)  in several of a company's departments. 
B)  only in manufacturing operations. 
C)  principally in research and development activities. 
D)  primarily in administrative areas of a company. 
E)  none of these.

Question 18

Economies of scale are

Accepted Answer

A)  unit cost reductions associated with learning effects. 
B)  unit cost reductions associated with superior customer responsiveness. 
C)  realized when output is as large as possible. 
D)  realized when the point of maximum efficient scale is reached. 
E)  unit cost reductions associated with a large-scale output. 
A)  unit cost reductions associated with learning effects. 
B)  unit cost reductions associated with superior customer responsiveness. 
C)  realized when output is as large as possible. 
D)  realized when the point of maximum efficient scale is reached. 
E)  unit cost reductions associated with a large-scale output.

Question 19

Toyota is perhaps the most well-known adopter of the Six Sigma program.

Accepted Answer

A) True 
 B)False

Question 20

Functional strategies,because they occur at a low level in the firm,play only a small role in organizational success.

Accepted Answer

A) True 
 B)False

Identify the two dimensions of quality and describe how companies can achieve them.

The use of self-managing teams

Dell Computer was one of the last computer companies to implement online selling of computers.

Through efficient logistics at Gina's Grocers,the stock in the stores is automatically replenished once every week.Management at Gina's Grocers uses a just-in-time inventory system.

Which of the following statements about customer focus is false?

The Mountain Ski Lodge spent $100,000 marketing and advertising its new ski trails and on-site spa.The money used for marketing and advertising can be referred to as

Poor positioning strategy arises when a company introduces a potentially attractive new product but sales fail to materialize because it is poorly positioned in the marketplace.

The Six Sigma name refers to the Greek letter meaning standard deviation from the mean.

Learning effects tend to be more significant when a technologically complex task is performed only occasionally.

Quality can best be thought of as

A computer manufacturer allows scientists and engineers a certain amount of company time to work on independent research projects.This company is trying to

Six Sigma encompasses the activities necessary to get inputs and components to a production facility,through the production process,and out through a distribution system to the end user.

There is a negative relationship between the length of time that a customer stays with a company and profit per customer.

Customer defection rates are

Explain the process by which increased production volume leads to lower costs.Give an example from a real or hypothetical firm.Can this process apply to a service organization as well as a manufacturing one? If so,give an example.If not,explain why not.

Which of the following is not a benefit of tight cross-functional integration among research and development (R&D),production,and marketing?

Economies of scale may be found

Economies of scale are

Toyota is perhaps the most well-known adopter of the Six Sigma program.

Functional strategies,because they occur at a low level in the firm,play only a small role in organizational success.

Strategic Leadership: Managing the Strategy-Making Process for Competitive Advantage

External Analysis: The Identification of Opportunities and Threats

Internal Analysis: Distinctive Competencies, Competitive Advantage, and Profitability

Building Competitive Advantage Through Business-Level Strategy

Business-Level Strategy and the Industry Environment

Strategy and Technology

Strategy in the Global Environment

Corporate-Level Strategy: Horizontal Integration, Vertical Integration, and Strategic Outsourcing

Corporate-Level Strategy: Related and Unrelated Diversification

Corporate Performance, Governance, and Business Ethics

Implementing Strategy in Companies That Compete in a Single Industry

Implementing Strategy in Companies That Compete Across Industries and Countries

Filters

Exam 4: Building Competitive Advantage Through Functional-Level Strategy

Identify the two dimensions of quality and describe how companies can achieve them.

The use of self-managing teams

Dell Computer was one of the last computer companies to implement online selling of computers.

Through efficient logistics at Gina's Grocers,the stock in the stores is automatically replenished once every week.Management at Gina's Grocers uses a just-in-time inventory system.

Which of the following statements about customer focus is false?

The Mountain Ski Lodge spent $100,000 marketing and advertising its new ski trails and on-site spa.The money used for marketing and advertising can be referred to as

Poor positioning strategy arises when a company introduces a potentially attractive new product but sales fail to materialize because it is poorly positioned in the marketplace.

The Six Sigma name refers to the Greek letter meaning standard deviation from the mean.

Learning effects tend to be more significant when a technologically complex task is performed only occasionally.

Quality can best be thought of as

A computer manufacturer allows scientists and engineers a certain amount of company time to work on independent research projects.This company is trying to

Six Sigma encompasses the activities necessary to get inputs and components to a production facility,through the production process,and out through a distribution system to the end user.

There is a negative relationship between the length of time that a customer stays with a company and profit per customer.

Customer defection rates are

Explain the process by which increased production volume leads to lower costs.Give an example from a real or hypothetical firm.Can this process apply to a service organization as well as a manufacturing one? If so,give an example.If not,explain why not.

Which of the following is not a benefit of tight cross-functional integration among research and development (R&D),production,and marketing?

Economies of scale may be found

Economies of scale are

Toyota is perhaps the most well-known adopter of the Six Sigma program.

Functional strategies,because they occur at a low level in the firm,play only a small role in organizational success.

Strategic Leadership: Managing the Strategy-Making Process for Competitive Advantage

External Analysis: The Identification of Opportunities and Threats

Internal Analysis: Distinctive Competencies, Competitive Advantage, and Profitability

Building Competitive Advantage Through Business-Level Strategy

Business-Level Strategy and the Industry Environment

Strategy and Technology

Strategy in the Global Environment

Corporate-Level Strategy: Horizontal Integration, Vertical Integration, and Strategic Outsourcing

Corporate-Level Strategy: Related and Unrelated Diversification

Corporate Performance, Governance, and Business Ethics

Implementing Strategy in Companies That Compete in a Single Industry

Implementing Strategy in Companies That Compete Across Industries and Countries

Filters