Exam 2: External Analysis: The Identification of Opportunities and Threats

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Switching costs may arise when

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Eventually most industries enter a decline stage where

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In Porter's framework,the stronger the five forces,the more limited the ability of established companies to raise prices and earn greater profits.

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Due to a recent relaxation in pollution standards,Ford Motors is withdrawing its electric-powered cars from sales in the U.S.market.Ford is responding to a change in which of the following macroenvironmental forces?

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Leslie is the owner of Crafts and Things,a local craft store that sells homemade gifts such as jewelry and quilts.Recently,there has been an increase in the price of the items that Leslie uses to make her crafts,such as beads and yarn.The rising cost of these items represent a(n)_____ to Leslie's business.

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Strategic groups within an industry compete amongst themselves even though their business models may vary greatly.

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Starbucks and an independent local café both sell coffee and therefore belong to the same strategic group.

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Rivalry refers to

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A market segment is a group of

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United Airlines,Amtrak,and Greyhound are all companies in the transportation

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Even when entry barriers are very high,new firms may still enter an industry if they perceive that the benefits outweigh the costs of entry.

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Which of the following is not a barrier to entry?

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An industry's buyers have high bargaining power when

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Consider the macroenvironment facing a large,international airline headquartered in the United States (such as American or United).Give at least three examples of important trends or events from each of the five segments of the airline's macroenvironment (macroeconomic,technological,demographic,social,political,and legal),and explain whether each represents a threat or an opportunity for the firm.

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Unfortunately,successful innovation cannot transform the nature of industry competition.

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Cosmetics makers focus on the unique needs of customers of different ages.The cosmetics makers recognize the importance of

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Beverage makers are finding that water sales are increasing due to consumers' preferences for healthy drinks.Which part of the macroenvironment does this represent?

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Historically,government reputation has

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Interest rates have an impact on the sale of autos,appliances,and capital equipment and thus represent a macoeconomic force.

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In general,the more that an industry's product is like a commodity,the lower the intensity of any price war that may develop.

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