Exam 4: Recognizing a Firms Intellectual Assets: Moving Beyond a Firms Tangibleresources

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The text discusses three areas a firm must be concerned with in order to keep their best and brightest employees from leaving.These include all of the following EXCEPT:

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Creation of new knowledge typically involves the continual interaction of explicit and tacit knowledge.

(True/False)
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Mary Stinson was required to take over a project after the entire team left the company.She was able to reconstruct what the team had accomplished through reading e-mails exchanged by the members of the team.This is an example of ___________.

(Multiple Choice)
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The network of relationships that individuals have throughout the organization is known as _____.

(Multiple Choice)
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Human capital and social capital are vital for superior firm performance.If a firm has strong human capital,the firm may exploit this by building social capital.This can be accomplished by _____.

(Multiple Choice)
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Companies have found that referrals from their own employees are generally an effective approach to recruiting top talent.

(True/False)
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The text suggests that talented professionals are typically most concerned about financial rewards.Money is the top reason why such employees take and leave jobs.

(True/False)
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What is intellectual capital and what is its effect on the ratio of firm market value to book value?

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In an effort to capture key employees from competitors,firms may attract the symbolic leader of a group within a competing firm and hope others will follow.This has been termed _____________.

(Multiple Choice)
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According to the text,for most of the 20th century,managerial efforts were directed more toward the efficient allocation of labor and capital,which are the two traditional factors of production.

(True/False)
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Developing social capital is risky for an organization because social capital is specific to individuals and remains with the employee,if he or she leaves the organization.

(True/False)
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In social network analysis,the importance of ties connecting heterogeneous people that help to ensure a wide range of diversity in information and perspective is known as ___________.

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Social capital has downsides.Which of the following is a downside?

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The role of technology in the recruitment of human capital has lowered individual reliance on the use of social networks.

(True/False)
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Social capital is a source of strength to many firms.Firms leverage their social capital in an effort to create competitive advantages.The social capital of a firm is based on ___________.

(Multiple Choice)
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Social capital is found in the knowledge,skills,and abilities of individual employees.

(True/False)
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Many successful firms use internal labor markets.The most important reason for doing this is _____.

(Multiple Choice)
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Social capital is based on the network of relationships within a firm,not in the skills and abilities of an individual employee.

(True/False)
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Firms such as Apple and Google will tend to have a higher ratio of market value to book value than industrial companies such as Nucor Steel.

(True/False)
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One of the most important elements in a good employee is his or her attitude.Firms should follow the adage: hire for attitude,train for skill.

(True/False)
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