Question 1

What does supply chain management involve?

Accepted Answer

A)  The management of production material flows between and among stages in a supply chain to maximize total supply chain efficiency. 
B)  The management of information flows between and among stages in a supply chain to maximize total supply chain costs. 
C)  The management of information flows between and among stages in a supply chain to maximize total supply chain effectiveness and profitability. 
D)  None of these. 
A)  The management of production material flows between and among stages in a supply chain to maximize total supply chain efficiency. 
B)  The management of information flows between and among stages in a supply chain to maximize total supply chain costs. 
C)  The management of information flows between and among stages in a supply chain to maximize total supply chain effectiveness and profitability. 
D)  None of these. C

Question 2

What is CRM?

Accepted Answer

A)  A strategy. 
B)  A technology. 
C)  Both a technology and a strategy. 
D)  Neither a technology nor a strategy. 
A)  A strategy. 
B)  A technology. 
C)  Both a technology and a strategy. 
D)  Neither a technology nor a strategy. C

Question 3

In terms of Porter's Five Forces Model,explain the benefits an organization can receive from implementing an efficient and effective SCM system.

Accepted Answer

Decrease the power of its buyers,increase its own supplier power,increase switching costs to reduce the threat of substitute products or services,create entry barriers thereby reducing the threat of new entrants,and increase efficiencies while seeking a competitive advantage through cost leadership.

Question 4

Which of the following is not a valid way that a CRM system can collect information?

Accepted Answer

A)  Accounting system. 
B)  Order fulfillment system. 
C)  Inventory system. 
D)  Customer's personal computer. 
A)  Accounting system. 
B)  Order fulfillment system. 
C)  Inventory system. 
D)  Customer's personal computer.

Question 5

Which of the following is not one of the questions asked during the reporting phase of CRM?

Accepted Answer

A)  What is the total revenue by customer? 
B)  How many units did we manufacture? 
C)  Where did we sell the most products? 
D)  Who are our customers? 
A)  What is the total revenue by customer? 
B)  How many units did we manufacture? 
C)  Where did we sell the most products? 
D)  Who are our customers?

Question 6

Supply chain _________ is the schedule for production activities,including testing,packaging,and preparation for delivery.

Accepted Answer

The answer of Supply chain _________ is the schedule for...

Question 7

What is the purpose of business process reengineering?

Accepted Answer

A)  To make all business processes the best-in-class. 
B)  To make all employees the best-in-class. 
C)  To make all business partners the best-in-class. 
D)  All of these. 
A)  To make all business processes the best-in-class. 
B)  To make all employees the best-in-class. 
C)  To make all business partners the best-in-class. 
D)  All of these.

Question 8

What is another term that represents CRM analysis technologies that help organizations segment their customers into categories such as best and worst customers?

Accepted Answer

A)  Customer identification 
B)  Customer segmentation 
C)  Customer predicting 
D)  All of these 
A)  Customer identification 
B)  Customer segmentation 
C)  Customer predicting 
D)  All of these

Question 9

What is the term that defines how recently a customer purchased items?

Accepted Answer

A)  Recency 
B)  Frequency 
C)  Monetary value 
D)  Reporting 
A)  Recency 
B)  Frequency 
C)  Monetary value 
D)  Reporting

Question 10

What is the formula that an organization can use to find its most valuable customers?

Accepted Answer

A)  RFM - reporting, features, monetary value. 
B)  RFM - reporting, frequency, market share. 
C)  RFM - recency, frequency, monetary value. 
D)  RFM - recency, features, market share. 
A)  RFM - reporting, features, monetary value. 
B)  RFM - reporting, frequency, market share. 
C)  RFM - recency, frequency, monetary value. 
D)  RFM - recency, features, market share.

Question 11

Customer relationship management involves ______________ all aspects of a customer's relationship with an organization to increase customer loyalty and retention and an organization's profitability.

Accepted Answer

The answer of Customer relationship management involves ______________ all aspects...

Question 12

What type of system did Kaiser Permanente implement in order to improve and prolong the lives of diabetics?

Accepted Answer

A)  Supply chain management. 
B)  Customer relationship management. 
C)  Enterprise resource planning. 
D)  All of these. 
A)  Supply chain management. 
B)  Customer relationship management. 
C)  Enterprise resource planning. 
D)  All of these.

Question 13

Budget forecasting is a __________-facing process.

Accepted Answer

The answer of Budget forecasting is a __________-facing process....

Question 14

What are the three phases in the evolution of CRM?

Accepted Answer

A)  Recency, analyzing, predicting 
B)  Reporting, analyzing, predicting 
C)  Recency, analytical, processes 
D)  Reporting, analytical, predicting 
A)  Recency, analyzing, predicting 
B)  Reporting, analyzing, predicting 
C)  Recency, analytical, processes 
D)  Reporting, analytical, predicting

Question 15

Supply chain management involves the management of ___________ flows between and among stages in a supply chain to maximize total supply chain effectiveness and profitability.

Accepted Answer

The answer of Supply chain management involves the management of...

Question 16

Differentiate between customer-facing processes and business-facing processes.

Accepted Answer

Customer-facing processes result in a pr

Question 17

What is the term that defines how much a customer spends on each purchase?

Accepted Answer

A)  Recency 
B)  Frequency 
C)  Monetary value 
D)  Reporting 
A)  Recency 
B)  Frequency 
C)  Monetary value 
D)  Reporting

Question 18

Customer relationship management involves managing all aspects of a customer's relationship with an organization.

Accepted Answer

A) True 
 B)False

Question 19

Summarize why CRM is more than just technology and must be embraced on an enterprise-wide level,along with the types of things an organization can determine when using a CRM system.

Accepted Answer

CRM is not just technology,but a strateg

Question 20

What can effective and efficient supply chain management systems enable an organization to accomplish?

Accepted Answer

A)  Increase the power of its buyers. 
B)  Increase its supplier power. 
C)  Increase switching costs to increase the threat of substitute products or services. 
D)  All of these. 
A)  Increase the power of its buyers. 
B)  Increase its supplier power. 
C)  Increase switching costs to increase the threat of substitute products or services. 
D)  All of these.

Exam 3: Strategic Initiatives for Implementing Competitive Advantages

What does supply chain management involve?

What is CRM?

In terms of Porter's Five Forces Model,explain the benefits an organization can receive from implementing an efficient and effective SCM system.

Which of the following is not a valid way that a CRM system can collect information?

Which of the following is not one of the questions asked during the reporting phase of CRM?

Supply chain _________ is the schedule for production activities,including testing,packaging,and preparation for delivery.

What is the purpose of business process reengineering?

What is another term that represents CRM analysis technologies that help organizations segment their customers into categories such as best and worst customers?

What is the term that defines how recently a customer purchased items?

What is the formula that an organization can use to find its most valuable customers?

Customer relationship management involves ______________ all aspects of a customer's relationship with an organization to increase customer loyalty and retention and an organization's profitability.

What type of system did Kaiser Permanente implement in order to improve and prolong the lives of diabetics?

Budget forecasting is a __________-facing process.

What are the three phases in the evolution of CRM?

Supply chain management involves the management of ___________ flows between and among stages in a supply chain to maximize total supply chain effectiveness and profitability.

Differentiate between customer-facing processes and business-facing processes.

What is the term that defines how much a customer spends on each purchase?

Customer relationship management involves managing all aspects of a customer's relationship with an organization.

Summarize why CRM is more than just technology and must be embraced on an enterprise-wide level,along with the types of things an organization can determine when using a CRM system.

What can effective and efficient supply chain management systems enable an organization to accomplish?

Business Driven Technology

Identifying Competitive Advantages

Measuring the Success of Strategic Initiatives

Organizational Structures That Support Strategic Initiatives

Valuing Organizational Information

Storing Organizational Information-Databases

Accessing Organizational Information-Data Warehouse

Enabling the Organization-Decision Making

Extending the Organization-Supply Chain Management

Building a Customer-Centric Organization-Customer Relationship Management

Integrating the Organization From End to End-Enterprise Resource Planning

Creating Innovative Organizations

Ebusiness

Creating Collaborative Partnerships

Integrating Wireless Technology in Business

Developing Software to Streamline Operations

Methodologies for Supporting Agile Organizations

Managing Organizational Projects

Developing a 21st-Century Organization

Business Basics

Business Process

Hardware and Software Basics

Mis Infrastructures

Networks and Telecommunications

Information Security

Ethics

Operations Management

Sustainable Mis Infrastructures

Business Intelligence

Global Information Systems

Global Trends

Filters