Exam 1: Creating Customer Relationships and Value Through Marketing

To avoid new-product failure, new-product expert Robert M. McMath suggests

Explain the marketing program 3M used to reach the office worker segment with its Post-it Flag Pen.

Which of the following products failed in the marketplace because of perceived limited usefulness for consumers?

Four factors are required for marketing to occur: (1) two or more parties (individuals or organizations) with unsatisfied needs; (2) __________; (3) a way for the parties to communicate; and (4) something to exchange.

Mark Zuckerberg is a co-founder of the social networking website called

Publix Supermarkets and The Little Clinic signed an exclusive agreement, placing small walk-in health clinics inside selected stores. Publix customers can have simple medical needs addressed in a convenient and familiar environment seven days a week and pick up their prescriptions from the pharmacy without leaving the store. This is an example of

Customer experience refers to

Which of the following most directly explains why pharmaceutical giant Pfizer offered low-income senior citizens many of its most widely used prescriptions for $15 each per month?

The relatively homogenous groups of prospective buyers that have common needs and will respond similarly to a marketing action is referred to as

All of the following are aspects of Trader Joe's customer experience except

All of the following are current or prospective distribution channels for Chobani yogurt except

Add your own personal experience and creativity to what you have learned about marketing. Formulate a plan to assess the needs of either (1) students who have too many textbooks to carry to and from class or (2) executives who are too busy to keep up with the latest information in their field.

Which element of the marketing mix is demonstrated when Mars, Inc., has a sale on M&M brand candies?

Redbox places vending machines at local convenience and grocery stores that allow customers to rent and return popular DVDs 24 hours a day. This creates both __________ and __________ utilities.

The __________ concept means that an organization strives to satisfy consumer needs while achieving its goals.

All of the following are factors required for marketing to occur except

What four factors are required for marketing to occur?

In marketing, the idea of exchange refers to

For a company that offers products such as the Cool Mint Chocolate Clif bar, a market refers to

The Apple iPhone is rated by Consumer Reports as being one of the best smartphones in the industry. Define customer value. In what ways do you think the Apple iPhone provides value for its customers?