Exam 1: Creating Customer Relationships and Value Through Marketing

Where did Hamdi Ulukaya, the creator of Chobani, Inc., want to place Chobani yogurt?

The element of the marketing mix that describes a means of getting the product to the consumer is known as

It is said that goods, services, and ideas are marketed. Define goods, services, and ideas and give at least one example of each.

Why are you, as a student, already somewhat of a marketing expert before taking this course? Provide a specific example from your own personal experience and relate it to something you just "formally" learned about marketing.

The four Ps are commonly known as

Marketing refers to

Product, price, promotion, and place are all components of

Customer relationship management refers to

The founders of StuffDOT, a social e-commerce site that seeks to reward consumers for their online shopping and sharing activity, believe that consumers deserve to share in payments from e-retailers that are generated by referring shoppers to their products. This requires consumers to understand the benefits well enough so that they

During October, kiosk or "pop-up" stores appear in many malls for the holiday season. Typically, these kiosks sell gift boxes of cheese, jewelry, and other items people think are appropriate seasonal gifts. In January, these retailers vanish. Is it possible for such a retailer to use relationship marketing? Explain your answer.

Customer value refers to

Four factors are required for marketing to occur: (1) __________; (2) a desire and ability of parties to be satisfied; (3) a way for the parties to communicate; and (4) something to exchange.

Dick's Sporting Goods carries baseballs year-round. The same is true for footballs and tennis equipment. With this strategy, Dick's Sporting Goods offers __________ utility for these products.

The element of the marketing mix that describes what is exchanged for a product is known as

All of the following statements about the overall marketing program for 3M's Post-it Flag Highlighters are true except

To attend a winter concert presented by the community chorus, every person had to donate one unwrapped toy at the concert hall door. This statement is most closely related to the __________ element of the marketing mix.

Kraft produces Lunchables, a prepackaged meal usually consisting of several crackers, small slices of meat, and small slices of cheese. Other items in the product line contain small bottles of Chiquita Strawberry Banana Fruit smoothie, Capri-Sun juice, or Kool-Aid. The box is bright yellow and the quantity of food contained within it is small. The target market for Kraft Lunchables is most likely

________________ is/are responsible for establishing the organization's mission and objectives.

The __________ element of the marketing mix is demonstrated when a company places an ad on a highway billboard.

Although an organization's marketing activity focuses on assessing and satisfying consumer needs, an organization must also _______________ the interests of countless other people, groups, and forces that interact to shape the nature of its actions.