Exam 1: Creating Customer Relationships and Value Through Marketing

Whether an individual is buying for personal or household use, or an organization is buying for its own use or for resale, the individual or organization would be considered

Which of the following statements describes an environmental force?

A need refers to

All of the following constitute the four Ps of the marketing mix except

Which of the following organizations engage in marketing?

In our free enterprise society, which three specific groups benefit from effective marketing?

Which of the following conditions are necessary for marketing to occur?

Which of the following statements best describes a good?

FreshCase packaging is the first-ever vacuum package for red meat that maintains the meat's appetizing color, reducing both food and plastic waste. This is an example of creating __________ utility in the case-ready meat category.

The idea that an organization should (1) strive to satisfy the needs of consumers (2) while also trying to achieve the organization's goals reflects the

The idea that individuals and organizations are accountable to a larger society is known as

The process of turning corn into ethanol shows how BioFuel Energy, a Minnesota ethanol producer, can create __________ utility.

The trade of things of value between buyer and seller so that each is better off after the trade is referred to as __________.

What utility does UPS provide when it delivers new DVD releases to Best Buy stores before the Tuesday national release day?

Which of the following is not an environmental force?

All of the following are examples of products or services that satisfy a consumer need except

A typical marketing department both shapes and ____________ its relationship with internal and external groups.

At the BMW website, BMW.com, you can design your own BMW with the exact features you desire. If you choose to use this method to purchase a car, what type of utility(ies) has(have) been created?

A marketing program refers to

Which of the following statements about environmental forces is most accurate?