Exam 1: Creating Customer Relationships and Value Through Marketing

The value to consumers that comes from having the offering available when they need it constitutes __________ utility.

Showstoppers refer to

The __________ element of the marketing mix is demonstrated when a newspaper carrier throws a paper on the customer's front porch.

The owners of Old School Brand Authentic Antique Foods researched Civil War records to come up with recipes for the old-fashioned products they market. Concern about the __________ element of the marketing mix would make them eager to be featured in an upcoming edition of Taste of Home magazine.

What is the marketing term for people, whether they are 80 years or 8 months old, who use products and services purchased for a household?

At the 2014 Clinton Global Initiative, PepsiCo and Coca-Cola announced an agreement to reduce the calorie content of their products by 20 percent before 2025. The new cola from Pepsi-Cola is sweetened with a combination of sugar and stevia leaf extract, resulting in a soft drink with the same flavor of Pepsi but only 60 calories. A potential showstopper for this product is likely to be

An organization that focuses its efforts on continuously collecting information about customers' needs, sharing this information across departments, and using it to create customer value is said to have a(n)

If you followed the suggestions of Robert M. McMath, which of the following provides the best advice for a marketer, such as Colgate, when launching a new consumer product, such as toothpaste?

The uncontrollable forces in a marketing decision involving social, economic, technological, competitive, and regulatory forces are referred to as

The benefits or customer value received by users of a product is called

All of the following are marketing mix strategies that Chobani has used to sell its yogurt except

The process of taking wool off sheep and using it to make soft sweaters shows how manufacturing can create __________ utility.

Environmental forces refer to

Innovators at 3M developed Scotchbrite Greener Clean scrub sponges from agave leaves. Customers appreciate this superior product (they don't rust or scratch) and like the fact that their purchase is environmentally responsible, making this an example of

A church put advertisements in its weekly bulletins to encourage its members to participate in the services by telling a brief, positive story about how fellow members have helped them during times of need. Jack volunteered and shared his story during a service. Afterward, he felt joyous. Was this an exchange in a marketing sense?

Market segments refer to

After an assessment of needs, a marketing manager must translate ideas from consumers into concepts for products that a firm may develop. The concepts must then be converted into a tangible

Define needs and wants. Can marketing shape a person's wants? Explain your answer.

The 3M Post-it Flag Highlighter and Pen marketing programs were designed for what primary objective?

Which of the following statements about relationship marketing is most accurate?