Exam 8: Segmenting and Targeting Markets

An individualized marketing method that utilizes customer information to build long-term,personalized,and profitable relationships with each customer is referred to as:

Which target marketing strategy views the market as one big market with no individual segments and thus uses a single marketing mix?

Elaine perceives Cadillac automobiles to be for older men,not for young professional women such as herself. Elaine's perception represents Cadillac's _____ in her mind.

When a firm uses a concentrated targeting strategy,it can:

The closer together two brands are on a perceptual map the:

_____ divides individuals into groups according to the way they spend their time,the importance of items in their surroundings,their beliefs,and socioeconomic characteristics.

Turkey Hunting Equipment Around the beginning of fall each year, about 2.7 million turkey hunters all over the United States start looking at catalogs for the perfect item to guarantee that this year they will kill a wild turkey, the most elusive game bird on the North American continent. The devoted turkey stalker can stock up on everything from camouflaged turkey hunting socks, turkey license plate holders, vests with huge pockets for toting dead birds, and hunting videos to turkey decoys, turkey earrings, and turkey callers. Neil Cost is considered the best manufacturer of turkey callers in the world. It is his only product, and each is highly prized by turkey hunters. It is not unusual for a turkey hunter to pay $5,000 for one of Cost's callers. -Refer to Turkey Hunting Equipment.What kind of strategy does Neil Cost use to select his target market?

A series of stages determined by a combination of age,marital status,and the presence or absence of children is known as the:

Heavenly Ham is a ham and sandwich store that stresses in its advertisements that customers should choose them "when taste matters." Heavenly Ham uses _____ segmentation.

Define multisegment targeting and discuss the advantages and disadvantages of this targeting strategy.

H&R Block launched a $100 million marketing campaign to parlay the company's intimate knowledge of 20 million customers' finances into other services like mortgages and investment advice.Block has great brand recognition,but consumers only care about it four months out of the year.H&R Block is attempting to _____ itself to make people think of it as a company offering services year-round.

E&V Bridal Studios,a wedding consulting business,only works with Eastern Asian customers who want to use their cultural heritage in their wedding ceremonies.What type of segmentation strategy does the wedding consultant use?

When Henry Ford first made the model T,he said consumers "can have any color they want as long as it is black." This was a case of _____.

Magazines like Martha Stewart Living,Better Homes & Gardens,and other magazines targeted to people who are interested in improving their personal spaces rely on _____ segmentation.

When asked to name a brand of sports drink,most people will answer Gatorade,and some will respond with Powerade also.But people with diabetes who still need to replenish electrolytes lost during activity or illness cannot drink these sports drinks because they are high in sugar and thus cannot be drunk by diabetics.As a result,a manufacturer has developed Champion Lyte,which contains no sugar.The manufacturer of Champion Lyte has used _____ segmentation to identify its market.

Which of the following businesses would be most likely to use family life-cycle segmentation?

With multisegment targeting,a company could benefit from all of the following EXCEPT:

After selecting a market for study and choosing bases for segmenting that market,the next step is to:

Geodemographic segmentation combines geographic,demographic,and lifestyle segmentations.

The marketing researcher for Pooch Party,a manufacturer of toys for dogs,has noticed an increased trend in pet owners dressing their dogs in clothing. The researcher thinks there is a market for designer clothing for small and medium-sized dogs,but he's not sure if the segment is substantial. In this case,substantiality means the segment: