Exam 10: Product Concepts

Name and describe the two labeling forms.

_____ products are products that are not known about or not actively searched for by consumers.These products require aggressive personal selling and highly persuasive advertising.

Janet will only purchase Williams and Sonoma products for her kitchen.The products are expensive but Janet feels they have the highest quality and will last a very long time.These products represent _____ products.

The two types of package labeling in common usage today are:

_____ products are seen by consumers to differ in quality,style,suitability,and lifestyle compatibility.Comparisons between these products are often quite difficult because they may have unique features and different levels of quality and price.

Which of the following statements about planned obsolescence is true?

Rolex watches are very expensive,can only be purchased in high-end jewelry stores located in large metropolitan areas,and most buyers will accept no substitutes. Roles watches are an example of a shopping product.

A _____ is a name,term,symbol,design,or combination thereof that identifies a seller's products and differentiates them from competitors' products.

The most important functions of packaging are to contain and protect products,promote products,facilitate product storage,and facilitate recycling.

A Boston diamond distributor has developed the first branded diamond called Hearts on Fire to help smaller retailers counter the volume jewelers' aggressive price discounting.This move is meant to:

The label on Darwin's new blazer that reads "Will Not Shrink" is an example of a(n)_____ warranty.

Butterball,a well-known brand of turkey,advertised Ocean Spray cranberry sauce in it's magazine ads and depicted suggested usage with its turkey. This is an example of which type of cobranding?

Most people recognize Campbell's as a brand of soup,but Campbell's also manufactures Pace Picante Sauce,Pepperidge Farms products,Prego Sauce,Swanson Broth,and V8 juice. All these products are part of Campbell's:

Proctor & Gamble (P&G)is a well-known producer of home and beauty products.Along with home and beauty products,P&G also markets pet products,prescription drugs,and small appliances.This range of products provides the company with product _____.

Alberto Culver Company The Alberto Culver Company manufactures a wide variety of products from hairspray to seasonings. A large number of these products are intended for personal use. The company is divided into three key divisions: toiletries, household, and professional. The toiletries division sells hair care brands such as Alberto VO5, Alberto, and Bold Hold. Additionally, this division handles the FDS line of feminine deodorant products. The household division sells brands such as Mrs. Dash seasonings, Papa Dash salt substitute, Baker's Joy, Sugar Twin, and Static Guard. The professional division sells brands such as Tresemme, TCB, and Indola. Each of the brands listed above contains many individual products with varying formulations, such as the Alberto styling products, which include mousse, gel, spritz, spray-in conditioner, and hairspray. -Refer to Alberto Culver Company.The moisturizing version of Alberto mousse could be called a:

Which type of private label brand carries no evidence of a retailer's affiliation,is manufactured by a third party,and is sold exclusively at the retailer?

Three aspects of packaging that are especially important in international marketing are labeling,aesthetics,and:

_____ products are purchased with little shopping effort.These products typically are purchased regularly,usually with little planning,and require wide distribution.

Changing one or more of a product's characteristics is called:

Inez believes makeup is the most important part of her wardrobe.She spends considerable time comparing the prices,skin tones,and color options available at various cosmetics counters in department stores.For Inez,makeup is a convenience product.