Exam 10: Product Concepts

Along with its Macintosh computer line,Apple markets its iPod,iPhone,and AppleTV products.This is an abbreviated listing of the company's:

All of the following are benefits from organizing related items into product lines EXCEPT:

Which of the following is the best example of a shopping product for most consumers?

A(n)_____ refers to brands where at least one third of the product is sold outside the home country.

Compared to the other classifications of consumer products,shopping products are:

Shane had every reason to believe the antacid he purchased would relieve his stomach problems if he followed the directions on the box. This is an example of a(n):

Alberto Culver Company The Alberto Culver Company manufactures a wide variety of products from hairspray to seasonings. A large number of these products are intended for personal use. The company is divided into three key divisions: toiletries, household, and professional. The toiletries division sells hair care brands such as Alberto VO5, Alberto, and Bold Hold. Additionally, this division handles the FDS line of feminine deodorant products. The household division sells brands such as Mrs. Dash seasonings, Papa Dash salt substitute, Baker's Joy, Sugar Twin, and Static Guard. The professional division sells brands such as Tresemme, TCB, and Indola. Each of the brands listed above contains many individual products with varying formulations, such as the Alberto styling products, which include mousse, gel, spritz, spray-in conditioner, and hairspray. -Refer to Alberto Culver Company.Based on their intended use,Alberto Culver's toiletries division products could best be classified as _____ products.

Nestle When consumers think of Nestle, they probably think of chocolate. Historically, though, Nestle's confectionary business is its weakest area. Based in Switzerland, it is the world's largest food company, with a brand arsenal of Nescafe, Jenny Craig, Perrier, Purina, and PowerBar, just to name a few of its 30 product lines. Nestle is hoping to become the "world's leading health, nutrition, and wellness firm" by spending billions of dollars on research and development of functional foods--foods that have pharmaceutical-like capabilities to enhance energy and heart, bone, gut, and other health. Nestle wants consumers to see chocolate as a pharmaceutical product rather than just a treat. Part of this new focus includes streamlining their product mix by selling underperforming items or lines that do not fit its new direction. Critics claim this new focus could hurt the company's existing brands if the new products fail. Additionally, it may be an uphill battle convincing consumers that a company known for indulgence is now a wellness company. -Refer to Nestle. Some of Nestle's products include bottled water,candy,and coffee,which would be classified as what type of consumer products?

When Proctor & Gamble removed potentially dangerous dyes and chemicals from its Tide detergent product and introduced Tide Free they were making a _____.

Hardie Siding Products James Hardie began selling fiber cement siding products in the United States in 1989 to leading builders, lumberyards, and home improvement centers. Even though ads guaranteed the product would not rot or crack for 50 years, many builders hated the product. It was heavy to install, and it showed every flaw in a bad framing job. In 1997, Hardie decided to run ads in traditional lifestyle magazines and emphasize the emotional appeal of houses made with strong, weather-resistant materials. Soon consumers began asking their builders or remodelers to use the product. Trade ads were used to explain how builders could take advantage of the interest created by the ads in lifestyle magazines. By 2000, the Hardieplank was the number one brand siding in North America. James Hardie is now the third most recognized brand of building material in the world. -Refer to Hardie Siding Products.Hardie now makes multiple types of fiber-cement siding products.There are different widths,textures,and profiles.The different types of siding the company makes are called its product:

Rock-Tenn produces cardboard cartons to be used by companies in the food industry.Rock-Tenn is selling _____ products.

Discuss the benefits for organizations by organizing related items into product lines.

Amy stopped by the grocery store to pick up a gallon of milk.As she was waiting to check out she noticed that Soap Opera Digest had an interesting story about one of her favorite characters.As Amy is a huge fan of the long running soap,she had to buy a copy.In this example,the Soap Opera Digest is an example of a(n)_____ product.

Nestle When consumers think of Nestle, they probably think of chocolate. Historically, though, Nestle's confectionary business is its weakest area. Based in Switzerland, it is the world's largest food company, with a brand arsenal of Nescafe, Jenny Craig, Perrier, Purina, and PowerBar, just to name a few of its 30 product lines. Nestle is hoping to become the "world's leading health, nutrition, and wellness firm" by spending billions of dollars on research and development of functional foods--foods that have pharmaceutical-like capabilities to enhance energy and heart, bone, gut, and other health. Nestle wants consumers to see chocolate as a pharmaceutical product rather than just a treat. Part of this new focus includes streamlining their product mix by selling underperforming items or lines that do not fit its new direction. Critics claim this new focus could hurt the company's existing brands if the new products fail. Additionally, it may be an uphill battle convincing consumers that a company known for indulgence is now a wellness company. -Refer to Nestle. Nestle's quest is to make some of its existing products more nutritious and provide a health benefit. This is an example of which type of product modification?

There are a number of toothpastes marketed under the Crest brand including Cavity-Protection Crest,Sensitive-Teeth Protection Crest,Baking Soda Crest,Tartar Protection Crest,and Crest for Kids.This is an example of Crest's:

When a company uses different brand names for different products,it is using _____ branding.

Apple Computer Inc.recently dropped the "Computer" from their name to become Apple Inc.This was a part of the company's _____ away from simply being perceived a computer company.

When deciding on distribution plans for specialty products,companies generally ensure that the items are:

The nutrition label on a package is an example of persuasive labeling.

In general,most consumers don't spend a lot of time thinking about their funeral.So some funeral home advertising tries to get them to think about their loved-ones and encourage preplanning their funeral. This is an attempt to get people to think about a product that most consumers do not actively seek.In other words,insurance is a(n)_____ product.