Exam 8: Cognitive Limitations and Consumer Behavior

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The Kahneman-Tversky value function shows that a gain of $100

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Suppose you have tickets to tonight's concert.Nevertheless, you are also in bed with a very high fever.In considering weather to go to the concert or not, a rational consumer should:

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According to the textbook, an efficient manager will be one who:

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The Kahneman-Tversky value function is

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Bounded rationality effects people in more ways than simply expenditure patterns.Think of ways in which your behavior is bounded so that it appears irrational at times.Be careful not to lump together concepts that are discussed in Chapter 8 under other names.Is bounded rationality a good or bad thing in your view?

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It has be said that people would never build a house if they had to go to the lumberyard and buy the framing lumber and each building material by the piece.Where did such a notion come from? Might it be true?

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A fundamental axiom of rational choice theory is

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Kahneman and Tversky have found that

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The Kahneman-Tversky value function provides a rationale for

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Weber and Fecher found

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If Kahneman and Tversky are correct, I should

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