Exam 5: Consumer Behavior

The University of Ontario had obtained grants from the government to improve the facilities for students.The faculty members at the university recommended the purchase of books of some authors to be stored in the library.The faculty members are playing the role of:

The buying process of private-sector companies,such as manufacturers and resellers,differs from the buying process of governments in that private companies:

A technical firm that assembles computers decides to buy LCD monitors from a supplier that specializes in LCD monitors and batteries.The materials manager at the firm suggests to the top management to place an order for both monitors and batteries at the same time so that he can save on transportation costs and also get a discount for bulk purchase.The role played by the manager is that of a(n):

Account size is one of the criteria for segmentation of markets in business-to-business marketing.

After posting a request for proposal (RFP)for telecommunication equipment,the Department of National Defence received six proposals from qualified vendors.With reference to the B2B buying process,in the next step,the Department of National Defence will most likely:

The third digit in an NAICS code represents:

Jeans are very popular among North American teenagers.To meet the increasing demand for jeans,VogueJeans Inc.,a popular jeans manufacturer,decides to purchase more raw materials from its suppliers to manufacture its jeans.This increased demand for raw materials caused by an increased demand for jeans is referred to as:

The organizations involved in business-to-business transactions include manufacturers,producers,resellers,institutions,and governments.

The information search in the business-to-business process is more informal and less structured when compared to the business-to-consumer process.

A buying centre in which one person makes the decision alone though there may be multiple participants is known as a(n):

CAMO Inc.is a firm that assembles desktop computers and buys components from various suppliers.The firm is not happy with the quality of one of the components and decides to replace it with a component that can improve the quality of its final product.The R&D department formulates the requirements for the desired component and posts it on the firm's website.In the context of the B2B buying process,CAMO Inc.is currently in the stage of:

In the context of building business-to-business (B2B)relationships,a good white paper is one that provides information about the industry solely for promotional purposes.

In business-to-business (B2B)markets,which of the following is a buying practice arrangement where two firms agree to buy each other's products and services?

The decision taken by the design team is similar to the decision-making process of a(n):

Explain the different types of buying situations.

What is organizational culture? How does it influence purchasing decisions in business-to-business (B2B)markets?

In most B2B marketing,which of the following is an integral component of the transaction?

A group of people typically responsible for the purchasing decisions in large organizations is called a(n):

The salesperson is an integral component of all types of B2C transactions,particularly the fast-moving consumer goods.

A visitor to an ice cream parlour is interested in the choco-sundae that the parlour specializes in,which contains nuts and honey procured from the best suppliers in town.However,the visitor does not like nuts in ice cream and decides to try another ice cream.With reference to the roles in a buying centre,the visitor can be considered the: