Question 1

A category specialist is a type of retail store that offers a(n):

Accepted Answer

A)  broad variety of merchandise at low prices. 
B)  deep variety and narrow assortment of merchandise and sales associate expertise. 
C)  narrow variety but a deep assortment of merchandise. 
D)  broad variety and deep assortment of merchandise and customer services. 
E)  extensive assortment in many categories. 
A)  broad variety of merchandise at low prices. 
B)  deep variety and narrow assortment of merchandise and sales associate expertise. 
C)  narrow variety but a deep assortment of merchandise. 
D)  broad variety and deep assortment of merchandise and customer services. 
E)  extensive assortment in many categories. C

Question 2

Retailers provide value to both manufacturers and customers by providing:

Accepted Answer

A)  reciprocity. 
B)  discounts. 
C)  advertising consultancy. 
D)  coupons. 
E)  storage. 
A)  reciprocity. 
B)  discounts. 
C)  advertising consultancy. 
D)  coupons. 
E)  storage. E

Question 3

The firm conducts research so as to understand the characteristics of retailers while considering which of the following factors?

Accepted Answer

A)  Choosing a retail partner 
B)  Creating a retail strategy 
C)  Identifying the type of retailer 
D)  Exploring a multichannel strategy 
E)  Considering the distribution intensity 
A)  Choosing a retail partner 
B)  Creating a retail strategy 
C)  Identifying the type of retailer 
D)  Exploring a multichannel strategy 
E)  Considering the distribution intensity C

Question 4

Manufacturers choose retailers based on where their target customers expect to find their products.

Accepted Answer

A) True 
 B)False

Question 5

Apparel retailers using the electronic channel can overcome the limitations associated with trying on clothing by:

Accepted Answer

A)  displaying large images of products. 
B)  using virtual models. 
C)  providing discounts on products. 
D)  providing detailed information for items. 
E)  offering gift coupons on purchases. 
A)  displaying large images of products. 
B)  using virtual models. 
C)  providing discounts on products. 
D)  providing detailed information for items. 
E)  offering gift coupons on purchases.

Question 6

Style Icon,a clothes retailer,adds a new summer collection to its stores,keeping in mind the approaching summer season.As a keen market observer,Style Icon understands fashion trends and maintains inventory appropriately.Which of the four Ps is Style Icon using here to create value for consumers?

Accepted Answer

A)  Promotion 
B)  Product 
C)  Price 
D)  People 
E)  Process 
A)  Promotion 
B)  Product 
C)  Price 
D)  People 
E)  Process

Question 7

Which of the following offers limited sales of nonfood items and general merchandise in a self-service format?

Accepted Answer

A)  Big-box food retailers 
B)  Conventional supermarkets 
C)  Hypermarkets 
D)  Supercentres 
E)  Warehouse clubs 
A)  Big-box food retailers 
B)  Conventional supermarkets 
C)  Hypermarkets 
D)  Supercentres 
E)  Warehouse clubs

Question 8

The benefit offered by bricks-and-mortar retailers is:

Accepted Answer

A)  broader selection of items. 
B)  detailed information of products. 
C)  access to wish lists and gift registries. 
D)  payment through cash. 
E)  access to loyalty program information. 
A)  broader selection of items. 
B)  detailed information of products. 
C)  access to wish lists and gift registries. 
D)  payment through cash. 
E)  access to loyalty program information.

Question 9

Retailers that provide convenient store layouts that make shopping faster and easier for customers are concentrating on the retail mix component of:

Accepted Answer

A)  product. 
B)  place. 
C)  presentation. 
D)  price. 
E)  process. 
A)  product. 
B)  place. 
C)  presentation. 
D)  price. 
E)  process.

Question 10

Which of the following adds value to products by selling them to consumers for their personal use?

Accepted Answer

A)  Wholesaler 
B)  Manufacturer 
C)  Retailer 
D)  Reseller 
E)  Advertiser 
A)  Wholesaler 
B)  Manufacturer 
C)  Retailer 
D)  Reseller 
E)  Advertiser

Question 11

A benefit of the catalogue channel is:

Accepted Answer

A)  access to loyalty program information. 
B)  the opportunity to touch and feel while examining the product. 
C)  easy access to product information anytime and for a long period of time. 
D)  access to information regarding customers' shopping behaviour. 
E)  entertainment and social interaction. 
A)  access to loyalty program information. 
B)  the opportunity to touch and feel while examining the product. 
C)  easy access to product information anytime and for a long period of time. 
D)  access to information regarding customers' shopping behaviour. 
E)  entertainment and social interaction.

Question 12

Virgo Inc.offers its products at relatively low prices to its customers.Virgo's strategy of procuring goods for sale from different manufacturers or retailers has resulted in an inconsistent assortment of goods at its store.Virgo is an example of a(n):

Accepted Answer

A)  category killer. 
B)  drugstore. 
C)  hypermarket. 
D)  off-price retailer. 
E)  specialty store. 
A)  category killer. 
B)  drugstore. 
C)  hypermarket. 
D)  off-price retailer. 
E)  specialty store.

Question 13

Shannon has limited time for shopping and prefers to buy tissues,grooming products,and other household needs from the same stores where she buys her groceries at low prices.Which of the following types of retailers is best suited for Shannon?

Accepted Answer

A)  Off-price retailers 
B)  Services retailers 
C)  Discount stores 
D)  Specialty stores 
E)  Category specialists 
A)  Off-price retailers 
B)  Services retailers 
C)  Discount stores 
D)  Specialty stores 
E)  Category specialists

Question 14

Carlton,a popular denim company that manufactures denim for adults,is introducing a new line of denim exclusively for kids for the first time.Which of the following statements indicate that the firm is choosing a retail partner to market its new line of products?

Accepted Answer

A)  Carlton is conducting thorough research to find retailers that can provide maximum visibility for its new line of products. 
B)  Carlton works with its retailers to develop advertising campaigns for its new line of products. 
C)  Carlton decides to selectively place its products in stores where customers usually buy its other products so that it can use its power and reputation to leverage its position in the new product area. 
D)  Carlton decides to sell its products through its stores and kiosks,and also on the company's website to increase sales. 
E)  Since Carlton always targets high-end customers,it considers the price-quality relationship of the retailer with which it places its products. 
A)  Carlton is conducting thorough research to find retailers that can provide maximum visibility for its new line of products. 
B)  Carlton works with its retailers to develop advertising campaigns for its new line of products. 
C)  Carlton decides to selectively place its products in stores where customers usually buy its other products so that it can use its power and reputation to leverage its position in the new product area. 
D)  Carlton decides to sell its products through its stores and kiosks,and also on the company's website to increase sales. 
E)  Since Carlton always targets high-end customers,it considers the price-quality relationship of the retailer with which it places its products.

Question 15

BioCare Corp.is a new cosmetics manufacturer that produces a high-end line of natural,mineral-based skin care products.What are the different factors that are likely to influence BioCare's choice of retail partners?

Accepted Answer

Student answers will vary. • Channel str

Question 16

Brian is concerned about the security of online credit card transactions and always prefers to pay by cash.Which of the following retail channels is best suited for customers like Brian?

Accepted Answer

A)  Kiosks 
B)  Stores 
C)  Catalogues 
D)  The Internet 
E)  Mail order 
A)  Kiosks 
B)  Stores 
C)  Catalogues 
D)  The Internet 
E)  Mail order

Question 17

Which of the following retail channels is most effective to target customers who desire to look through as many products as possible and select a particular product to purchase in the future?

Accepted Answer

A)  A vending machine 
B)  A merchandise manufacturer 
C)  A kiosk 
D)  A store-based retailer 
E)  A hypermarket 
A)  A vending machine 
B)  A merchandise manufacturer 
C)  A kiosk 
D)  A store-based retailer 
E)  A hypermarket

Question 18

Which of the following offers an extensive assortment in a particular segment overwhelmingly that other retailers have difficulty competing?

Accepted Answer

A)  Discount stores 
B)  Specialty stores 
C)  Category specialists 
D)  Drugstores 
E)  Convenience stores 
A)  Discount stores 
B)  Specialty stores 
C)  Category specialists 
D)  Drugstores 
E)  Convenience stores

Question 19

What are the factors that manufacturers must consider while choosing retail partners?

Accepted Answer

When choosing retail partners,manufactur

Question 20

The use of kiosks allows retailers to overcome resource constraints.

Accepted Answer

A) True 
 B)False

A category specialist is a type of retail store that offers a(n):

Retailers provide value to both manufacturers and customers by providing:

The firm conducts research so as to understand the characteristics of retailers while considering which of the following factors?

Manufacturers choose retailers based on where their target customers expect to find their products.

Apparel retailers using the electronic channel can overcome the limitations associated with trying on clothing by:

Style Icon,a clothes retailer,adds a new summer collection to its stores,keeping in mind the approaching summer season.As a keen market observer,Style Icon understands fashion trends and maintains inventory appropriately.Which of the four Ps is Style Icon using here to create value for consumers?

Which of the following offers limited sales of nonfood items and general merchandise in a self-service format?

The benefit offered by bricks-and-mortar retailers is:

Retailers that provide convenient store layouts that make shopping faster and easier for customers are concentrating on the retail mix component of:

Which of the following adds value to products by selling them to consumers for their personal use?

A benefit of the catalogue channel is:

Virgo Inc.offers its products at relatively low prices to its customers.Virgo's strategy of procuring goods for sale from different manufacturers or retailers has resulted in an inconsistent assortment of goods at its store.Virgo is an example of a(n):

Shannon has limited time for shopping and prefers to buy tissues,grooming products,and other household needs from the same stores where she buys her groceries at low prices.Which of the following types of retailers is best suited for Shannon?

Carlton,a popular denim company that manufactures denim for adults,is introducing a new line of denim exclusively for kids for the first time.Which of the following statements indicate that the firm is choosing a retail partner to market its new line of products?

BioCare Corp.is a new cosmetics manufacturer that produces a high-end line of natural,mineral-based skin care products.What are the different factors that are likely to influence BioCare's choice of retail partners?

Brian is concerned about the security of online credit card transactions and always prefers to pay by cash.Which of the following retail channels is best suited for customers like Brian?

Which of the following retail channels is most effective to target customers who desire to look through as many products as possible and select a particular product to purchase in the future?

Which of the following offers an extensive assortment in a particular segment overwhelmingly that other retailers have difficulty competing?

What are the factors that manufacturers must consider while choosing retail partners?

The use of kiosks allows retailers to overcome resource constraints.

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Marketing Ethics

Analyzing the Market Environment

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Product, Branding, and Packaging Decisions

Developing New Products

Services: The Intangible Product

Strategic Pricing Methods

Supply Chain and Channel Management

Retailing and Multichannel Marketing

Integrated Marketing Communications

Advertising, Public Relations, and Sales Promotions

Filters

Exam 13: Pricing Concepts for Establishing Value

A category specialist is a type of retail store that offers a(n):

Retailers provide value to both manufacturers and customers by providing:

The firm conducts research so as to understand the characteristics of retailers while considering which of the following factors?

Manufacturers choose retailers based on where their target customers expect to find their products.

Apparel retailers using the electronic channel can overcome the limitations associated with trying on clothing by:

Style Icon,a clothes retailer,adds a new summer collection to its stores,keeping in mind the approaching summer season.As a keen market observer,Style Icon understands fashion trends and maintains inventory appropriately.Which of the four Ps is Style Icon using here to create value for consumers?

Which of the following offers limited sales of nonfood items and general merchandise in a self-service format?

The benefit offered by bricks-and-mortar retailers is:

Retailers that provide convenient store layouts that make shopping faster and easier for customers are concentrating on the retail mix component of:

Which of the following adds value to products by selling them to consumers for their personal use?

A benefit of the catalogue channel is:

Virgo Inc.offers its products at relatively low prices to its customers.Virgo's strategy of procuring goods for sale from different manufacturers or retailers has resulted in an inconsistent assortment of goods at its store.Virgo is an example of a(n):

Shannon has limited time for shopping and prefers to buy tissues,grooming products,and other household needs from the same stores where she buys her groceries at low prices.Which of the following types of retailers is best suited for Shannon?

Carlton,a popular denim company that manufactures denim for adults,is introducing a new line of denim exclusively for kids for the first time.Which of the following statements indicate that the firm is choosing a retail partner to market its new line of products?

BioCare Corp.is a new cosmetics manufacturer that produces a high-end line of natural,mineral-based skin care products.What are the different factors that are likely to influence BioCare's choice of retail partners?

Brian is concerned about the security of online credit card transactions and always prefers to pay by cash.Which of the following retail channels is best suited for customers like Brian?

Which of the following retail channels is most effective to target customers who desire to look through as many products as possible and select a particular product to purchase in the future?

Which of the following offers an extensive assortment in a particular segment overwhelmingly that other retailers have difficulty competing?

What are the factors that manufacturers must consider while choosing retail partners?

The use of kiosks allows retailers to overcome resource constraints.

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Marketing Ethics

Analyzing the Market Environment

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Product, Branding, and Packaging Decisions

Developing New Products

Services: The Intangible Product

Strategic Pricing Methods

Supply Chain and Channel Management

Retailing and Multichannel Marketing

Integrated Marketing Communications

Advertising, Public Relations, and Sales Promotions

Filters