Question 1

Which of the following retail channels enables firms to provide a personalized offering and personalized customer service to consumers?

Accepted Answer

A)  Kiosks 
B)  Stores 
C)  The Internet 
D)  Catalogue 
E)  Hypermarket 
A)  Kiosks 
B)  Stores 
C)  The Internet 
D)  Catalogue 
E)  Hypermarket

Question 2

Which of the following offers a narrow variety but a deep assortment of merchandise?

Accepted Answer

A)  Discount stores 
B)  Department stores 
C)  Convenience stores 
D)  Category specialists 
E)  Drugstores 
A)  Discount stores 
B)  Department stores 
C)  Convenience stores 
D)  Category specialists 
E)  Drugstores

Question 3

Which of the following is a benefit offered by kiosks?

Accepted Answer

A)  Entertainment and social interaction 
B)  The ability to personalize the information for each customer in an economical way 
C)  The ability to touch and feel the merchandise 
D)  Expanded market presence 
E)  Access to items online that are out of stock in stores 
A)  Entertainment and social interaction 
B)  The ability to personalize the information for each customer in an economical way 
C)  The ability to touch and feel the merchandise 
D)  Expanded market presence 
E)  Access to items online that are out of stock in stores

Question 4

Maplewoods sets up interactive kiosks in malls.Which of the following statements is most indicative of this strategy?

Accepted Answer

A)  It aims to offer a narrow selection of inventories. 
B)  It aims to convince customers desiring out-of-stock products to switch to other products. 
C)  It wants customers to have a tactile experience of the merchandise. 
D)  It prefers to offer an immediate satisfaction of making a purchase. 
E)  It wishes to encourage brand preference through prizes. 
A)  It aims to offer a narrow selection of inventories. 
B)  It aims to convince customers desiring out-of-stock products to switch to other products. 
C)  It wants customers to have a tactile experience of the merchandise. 
D)  It prefers to offer an immediate satisfaction of making a purchase. 
E)  It wishes to encourage brand preference through prizes.

Question 5

Sandra,a stay-at-home mom,is busy all day looking after her two toddlers.The only opportunity she gets to interact with adults is during her visits to the supermarket,which are a change from her daily routine.Which of the following retail channels would Sandra prefer to use for her shopping?

Accepted Answer

A)  Kiosks 
B)  Catalogues 
C)  Stores 
D)  The Internet 
E)  Trade literature 
A)  Kiosks 
B)  Catalogues 
C)  Stores 
D)  The Internet 
E)  Trade literature

Question 6

Providing a multichannel offering helps retailers to build share of wallet.

Accepted Answer

A) True 
 B)False

Question 7

An agreement between a manufacturer and retailer in which the manufacturer agrees to defray some advertising costs is called:

Accepted Answer

A)  bartering. 
B)  licensing. 
C)  co-operative advertising. 
D)  share of wallet. 
E)  covert advertising. 
A)  bartering. 
B)  licensing. 
C)  co-operative advertising. 
D)  share of wallet. 
E)  covert advertising.

Question 8

Firms involved in buying,often storing,and physically handling goods in large quantities and then reselling goods to business users are called:

Accepted Answer

A)  manufacturers. 
B)  producers. 
C)  institutions. 
D)  retailers. 
E)  wholesalers. 
A)  manufacturers. 
B)  producers. 
C)  institutions. 
D)  retailers. 
E)  wholesalers.

Question 9

A food manufacturing company that has developed a new nutrition bar is working with its retailers in developing advertising and point-of-sale signs for its product.The factor that is being considered by the company in the above scenario is:

Accepted Answer

A)  exploring a multichannel strategy. 
B)  choosing a retail partner. 
C)  identifying the type of retailer. 
D)  creating a retail strategy. 
E)  deciding on the distribution intensity. 
A)  exploring a multichannel strategy. 
B)  choosing a retail partner. 
C)  identifying the type of retailer. 
D)  creating a retail strategy. 
E)  deciding on the distribution intensity.

Question 10

How do customer expectations influence the choice of retailers?

Accepted Answer

From a retailer's perspective,it is impo

Question 11

A hypermarket is a type of:

Accepted Answer

A)  big-box food retailer. 
B)  convenience store. 
C)  general merchandise retailer. 
D)  specialty store. 
E)  category specialist. 
A)  big-box food retailer. 
B)  convenience store. 
C)  general merchandise retailer. 
D)  specialty store. 
E)  category specialist.

Question 12

Crimson Corp.is a retail chain that sells a variety of products such as food,clothing,furniture,appliances,and other accessories.Since the store buys merchandise directly from vendors at very low prices,it is able to offer products at lower prices than traditional discount retailers.Crimson is an example of a(n):

Accepted Answer

A)  department store. 
B)  specialty store. 
C)  discount store. 
D)  off-price retailer. 
E)  convenience store. 
A)  department store. 
B)  specialty store. 
C)  discount store. 
D)  off-price retailer. 
E)  convenience store.

Question 13

Large retailers who sell products at wholesale prices can be regarded as wholesalers.

Accepted Answer

A) True 
 B)False

Question 14

Blossoms is a small bookstore in Ottawa with a preference for fine books and classic literature.It sells books on philosophy,art,literature,travel,and architecture and has sales associate expertise to help customers.Blossoms is an example of a:

Accepted Answer

A)  hypermarket. 
B)  specialty store. 
C)  discount store. 
D)  supermarket. 
E)  convenience store. 
A)  hypermarket. 
B)  specialty store. 
C)  discount store. 
D)  supermarket. 
E)  convenience store.

Question 15

Leo Corp.,a hardware retailer,sells products at low prices that appeal to the working class.Leo has flyer inserts that advertise current sales and special pricing delivered with a popular newspaper.Which of the following elements of the marketing mix is Leo using to create its retail strategy?

Accepted Answer

A)  Process 
B)  Product 
C)  People 
D)  Price 
E)  Place 
A)  Process 
B)  Product 
C)  People 
D)  Price 
E)  Place

Question 16

Which of the following offers a broad variety of merchandise,limited service,and low prices?

Accepted Answer

A)  Specialty stores 
B)  Convenience stores 
C)  Category specialists 
D)  Drugstores 
E)  Discount stores 
A)  Specialty stores 
B)  Convenience stores 
C)  Category specialists 
D)  Drugstores 
E)  Discount stores

Question 17

The catalogue channel provides a unique opportunity for sellers to collect information about how consumers shop.

Accepted Answer

A) True 
 B)False

Question 18

Off-price retailers provide an extensive assortment of merchandise in a particular category.

Accepted Answer

A) True 
 B)False

Question 19

Explain the Wheel of Retailing with an example.

Accepted Answer

Student answers will vary. The Wheel of

Question 20

Define the term "retailing."

Accepted Answer

Retailing is defined as the set of busin

Which of the following retail channels enables firms to provide a personalized offering and personalized customer service to consumers?

Which of the following offers a narrow variety but a deep assortment of merchandise?

Which of the following is a benefit offered by kiosks?

Maplewoods sets up interactive kiosks in malls.Which of the following statements is most indicative of this strategy?

Sandra,a stay-at-home mom,is busy all day looking after her two toddlers.The only opportunity she gets to interact with adults is during her visits to the supermarket,which are a change from her daily routine.Which of the following retail channels would Sandra prefer to use for her shopping?

Providing a multichannel offering helps retailers to build share of wallet.

An agreement between a manufacturer and retailer in which the manufacturer agrees to defray some advertising costs is called:

Firms involved in buying,often storing,and physically handling goods in large quantities and then reselling goods to business users are called:

A food manufacturing company that has developed a new nutrition bar is working with its retailers in developing advertising and point-of-sale signs for its product.The factor that is being considered by the company in the above scenario is:

How do customer expectations influence the choice of retailers?

A hypermarket is a type of:

Large retailers who sell products at wholesale prices can be regarded as wholesalers.

Blossoms is a small bookstore in Ottawa with a preference for fine books and classic literature.It sells books on philosophy,art,literature,travel,and architecture and has sales associate expertise to help customers.Blossoms is an example of a:

Leo Corp.,a hardware retailer,sells products at low prices that appeal to the working class.Leo has flyer inserts that advertise current sales and special pricing delivered with a popular newspaper.Which of the following elements of the marketing mix is Leo using to create its retail strategy?

Which of the following offers a broad variety of merchandise,limited service,and low prices?

The catalogue channel provides a unique opportunity for sellers to collect information about how consumers shop.

Off-price retailers provide an extensive assortment of merchandise in a particular category.

Explain the Wheel of Retailing with an example.

Define the term "retailing."

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Marketing Ethics

Analyzing the Market Environment

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Product, Branding, and Packaging Decisions

Developing New Products

Services: The Intangible Product

Strategic Pricing Methods

Supply Chain and Channel Management

Retailing and Multichannel Marketing

Integrated Marketing Communications

Advertising, Public Relations, and Sales Promotions

Filters

Exam 13: Pricing Concepts for Establishing Value

Which of the following retail channels enables firms to provide a personalized offering and personalized customer service to consumers?

Which of the following offers a narrow variety but a deep assortment of merchandise?

Which of the following is a benefit offered by kiosks?

Maplewoods sets up interactive kiosks in malls.Which of the following statements is most indicative of this strategy?

Sandra,a stay-at-home mom,is busy all day looking after her two toddlers.The only opportunity she gets to interact with adults is during her visits to the supermarket,which are a change from her daily routine.Which of the following retail channels would Sandra prefer to use for her shopping?

Providing a multichannel offering helps retailers to build share of wallet.

An agreement between a manufacturer and retailer in which the manufacturer agrees to defray some advertising costs is called:

Firms involved in buying,often storing,and physically handling goods in large quantities and then reselling goods to business users are called:

A food manufacturing company that has developed a new nutrition bar is working with its retailers in developing advertising and point-of-sale signs for its product.The factor that is being considered by the company in the above scenario is:

How do customer expectations influence the choice of retailers?

A hypermarket is a type of:

Large retailers who sell products at wholesale prices can be regarded as wholesalers.

Blossoms is a small bookstore in Ottawa with a preference for fine books and classic literature.It sells books on philosophy,art,literature,travel,and architecture and has sales associate expertise to help customers.Blossoms is an example of a:

Leo Corp.,a hardware retailer,sells products at low prices that appeal to the working class.Leo has flyer inserts that advertise current sales and special pricing delivered with a popular newspaper.Which of the following elements of the marketing mix is Leo using to create its retail strategy?

Which of the following offers a broad variety of merchandise,limited service,and low prices?

The catalogue channel provides a unique opportunity for sellers to collect information about how consumers shop.

Off-price retailers provide an extensive assortment of merchandise in a particular category.

Explain the Wheel of Retailing with an example.

Define the term "retailing."

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Marketing Ethics

Analyzing the Market Environment

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Product, Branding, and Packaging Decisions

Developing New Products

Services: The Intangible Product

Strategic Pricing Methods

Supply Chain and Channel Management

Retailing and Multichannel Marketing

Integrated Marketing Communications

Advertising, Public Relations, and Sales Promotions

Filters