Exam 13: Pricing Concepts for Establishing Value

A shoe manufacturer producing sports shoes decides to sell its products in department stores located near sports universities and stadiums.The element of the marketing mix being used to create the retail strategy in this example is:

Which of the following retail channels offers sellers an opportunity to collect information about the shopping behaviour of customers?

Draper is a clothing retail that offers a deep assortment but exclusively in menswear.It uses a self-service approach.Draper is an example of a:

The key factor that distinguishes retailers from other members of the supply chain is that it sells products to:

Peach Inc.,a retailer of food products,promotes olive oil packaged with its own brand name.Customers find the olive oil sold at Peach cost-effective and of good quality and continue to make repeat purchases since it cannot be found at other retailers.Which of the following elements of the marketing mix is being used by the retailer in this scenario?

Drugstores have high profit margins on pharmaceutical products.

Which of the following products has high return rates and is difficult to sell through the electronic channel on account of the lack of touch-and-feel information?

How can multichannel retailers use the electronic channel to increase their share of wallet?

Which of the following is positioned at the end of the supply chain?

The element of the marketing mix being used by the boutique in creating the retail strategy is:

Joyce is not comfortable going online but likes to get detailed information about a product before buying it.She also prefers to order from home rather than going out to a store.Which of the following channels would Joyce find most suitable for obtaining product information?

A cosmetics manufacturer helps its retailers to co-ordinate promotional activities for its products and has formed an agreement with retailers to share the advertising production and media costs.This agreement between manufacturers and retailers is known as:

Woody's is a retail chain that offers a broad variety of products,organized into separate departments for the convenience of customers.It also offers a wide variety in each category and employs sales associates to assist customers.Woody's is an example of a:

The type of retailer selected by Michaels is a:

Retailers can distinguish themselves from their competitors by developing and marketing which brands?

Retail stores that concentrate on health and personal grooming merchandise and sell prescription drugs are known as:

Home Depot is an example of a discount store that offers limited service and lower prices.

Which of the following types of stores receives 55 percent of its annual sales from selling gasoline?

Category specialists offer a narrow variety but a deep assortment of merchandise.

A set of business activities that add value to products and services sold to consumers for their personal use is called: