Exam 7: International Strategy: Creating Value in Global Markets

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A firm can establish a wholly owned subsidiary by

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Exporting is an expensive way to enter foreign markets.

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L'Oreal acquired two U.S.firms that developed and sold hair care products to African-American customers.This permitted it to build a new ethnic hair care division in Europe and Africa.This represents an advantage of international expansion using ____________.

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In reviewing the Indian Software industry and the diamond of national advantage,which of the following is a growing detractor to the national competitive advantage in this industry?

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A multidomestic strategy is the most appropriate strategy for international operations,because it drives economies of scale as far as possible and provides a middle-of-the-road product that appeal to the largest number of consumers in every market.

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A limitation of a multidomestic strategy is that it may lead to over-adaptation as conditions change.

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When firms expand into global markets,they are faced with the choice of reducing costs and/or adapting to the local market.When high pressures exist to lower costs,companies should choose a(n)__________ or __________ in order to compete in the global marketplace.

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Typically,joint ventures involve less control and risk than franchising.

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When the GE wind energy business tapped into world-wide talent,it was able to expand using a(n)_________________ strategy.

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Statistics indicate that over half of the world output now comes from emerging markets.This is leading to a(n)___________ of living standards across the globe and is changing the face of business.

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A __________ is a business in which a multinational company owns 100 percent of the stock.

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In a global strategy a firm operates all of its businesses under a single common strategy,regardless of location.

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When firms expand into global markets,they are faced with the choice of reducing costs and/or adapting to the local market.When high pressures exist to adapt locally,companies should choose a(n)__________ or __________ in order to compete in the global marketplace.

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There are risks associated with the Bottom of the Pyramid strategy.One of them is that the new low-cost products that are developed may cannibalize the sales of the core products of the company using the strategy.

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To be responsive to local pressures,companies must ____________ their offerings and strategies from country to country to reflect local consumer preferences.

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Which of these points on the Porter diamond of national advantage is the strongest indicator of global competitive success?

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Which of the following is not a risk normally associated with Bottom of the Pyramid strategies?

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In international markets,a disadvantage of licensing is that the firm granting a license incurs little risk,since it does not have to invest any significant resources into the country itself.

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Major Western hemisphere trade blocs include NAFTA,Mercosur,and ASEAN.

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The Michael Porter Diamond of National Advantage is a framework that explains why countries foster successful multinational corporations based on factor endowments and demand conditions only.

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