Question 1

The ultimate objective of any accounting system is to produce:

Accepted Answer

A)  Accurate benchmarks 
B)  Accurate income statements 
C)  Accurate tolerance ranges 
D)  Accurate quotas 
E)  Accurate trig points 
A)  Accurate benchmarks 
B)  Accurate income statements 
C)  Accurate tolerance ranges 
D)  Accurate quotas 
E)  Accurate trig points B

Question 2

A marketing audit is a comprehensive and systematic evaluation of the firm's marketing operation and the environment in which it operates.

Accepted Answer

A) True 
 B)False  True

Question 3

Which of the following statement about pricing plans is NOT true?

Accepted Answer

A)  They act as limits on marketing activities 
B)  They optimizes sales 
C)  They look at maximizing profit 
D)  They provide guidance for salespeople when responding to customer requests 
E)  They set the minimum acceptable levels of performance 
A)  They act as limits on marketing activities 
B)  They optimizes sales 
C)  They look at maximizing profit 
D)  They provide guidance for salespeople when responding to customer requests 
E)  They set the minimum acceptable levels of performance E

Question 4

Full costing allocates costs based on incremental costs along each step of the marketing process.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following is NOT a major cause of variance?

Accepted Answer

A)  Tinkering variance 
B)  Systematic change 
C)  External causes 
D)  Random variance 
E)  Data input 
A)  Tinkering variance 
B)  Systematic change 
C)  External causes 
D)  Random variance 
E)  Data input

Question 6

External causes of variance involve making changes within a process in order to make the process more productive,by either reducing defects or increasing volume.

Accepted Answer

A) True 
 B)False

Question 7

_____ can lead to incremental rather than innovative thinking.

Accepted Answer

A)  Reporting systems 
B)  Information systems 
C)  Experimentation 
D)  Statistical analysis 
E)  Case analysis 
A)  Reporting systems 
B)  Information systems 
C)  Experimentation 
D)  Statistical analysis 
E)  Case analysis

Question 8

These represent the creation of information by gathering data,assembling them in a meaningful way and then sharing them.

Accepted Answer

A)  Information systems 
B)  Reporting systems 
C)  Aggregating systems 
D)  Data systems 
E)  Input systems 
A)  Information systems 
B)  Reporting systems 
C)  Aggregating systems 
D)  Data systems 
E)  Input systems

Question 9

_____ is the statistic that is used to examine variance in performance.

Accepted Answer

A)  Skewed distribution 
B)  Mean 
C)  Standard deviation 
D)  Mode 
E)  Median 
A)  Skewed distribution 
B)  Mean 
C)  Standard deviation 
D)  Mode 
E)  Median

Question 10

A _____ is the performance level of the best organization for that particular task.

Accepted Answer

A)  Premier process 
B)  Goal 
C)  Target 
D)  Benchmark 
E)  Bulls eye 
A)  Premier process 
B)  Goal 
C)  Target 
D)  Benchmark 
E)  Bulls eye

Question 11

Which of the following attempts to narrow the existing range of variance?

Accepted Answer

A)  Systematic change 
B)  Random variance 
C)  Tinkering 
D)  External variance 
E)  Judicious variance 
A)  Systematic change 
B)  Random variance 
C)  Tinkering 
D)  External variance 
E)  Judicious variance

Question 12

A value-based approach reinforces the fundamental assumption that costs represent the best way to manage inputs.

Accepted Answer

A) True 
 B)False

Question 13

_____ is used as a method of explaining success or failure after the fact.

Accepted Answer

A)  Case analysis 
B)  Benchmarking 
C)  Statistical forecasting 
D)  Experimentation 
E)  Predictive modeling 
A)  Case analysis 
B)  Benchmarking 
C)  Statistical forecasting 
D)  Experimentation 
E)  Predictive modeling

Question 14

All of the following are four key areas for input,suggested by the balanced scorecard concept,EXCEPT:

Accepted Answer

A)  Financial 
B)  Customer 
C)  Internal business processes 
D)  External environment 
E)  Learning and growth 
A)  Financial 
B)  Customer 
C)  Internal business processes 
D)  External environment 
E)  Learning and growth

Question 15

A(n)_____ analysis is necessarily a microanalyses and can contribute that big-picture view to the marketing audit.

Accepted Answer

A)  Input 
B)  SWOT 
C)  Output 
D)  Contribution 
E)  Case 
A)  Input 
B)  SWOT 
C)  Output 
D)  Contribution 
E)  Case

Question 16

This is a customer measure used in the balanced scorecard.

Accepted Answer

A)  Data availability 
B)  Return on assets managed 
C)  New products introduced 
D)  Credit approval cycle 
E)  Intent to repurchase 
A)  Data availability 
B)  Return on assets managed 
C)  New products introduced 
D)  Credit approval cycle 
E)  Intent to repurchase

Question 17

The goal of _____ is changing existing ways of doing things and creating a new tolerance.

Accepted Answer

A)  Systematic change 
B)  Tinkering 
C)  External variance 
D)  Random variance 
E)  Cyclic variance 
A)  Systematic change 
B)  Tinkering 
C)  External variance 
D)  Random variance 
E)  Cyclic variance

Question 18

Experimentation is research to measure causality by changing one or more variables in order to observe the effects on another variable.

Accepted Answer

A) True 
 B)False

Question 19

If shared resources are involved,the best accounting method to use would be:

Accepted Answer

A)  Benchmarking 
B)  Full-costing 
C)  Activity-based accounting 
D)  Contribution analysis 
E)  Direct costing 
A)  Benchmarking 
B)  Full-costing 
C)  Activity-based accounting 
D)  Contribution analysis 
E)  Direct costing

Question 20

_____ are mechanisms for sharing information across work groups.

Accepted Answer

A)  Experimentations 
B)  Case analysis 
C)  Reporting systems 
D)  Information systems 
E)  CRM systems 
A)  Experimentations 
B)  Case analysis 
C)  Reporting systems 
D)  Information systems 
E)  CRM systems

The ultimate objective of any accounting system is to produce:

A marketing audit is a comprehensive and systematic evaluation of the firm's marketing operation and the environment in which it operates.

Which of the following statement about pricing plans is NOT true?

Full costing allocates costs based on incremental costs along each step of the marketing process.

Which of the following is NOT a major cause of variance?

External causes of variance involve making changes within a process in order to make the process more productive,by either reducing defects or increasing volume.

_____ can lead to incremental rather than innovative thinking.

These represent the creation of information by gathering data,assembling them in a meaningful way and then sharing them.

_____ is the statistic that is used to examine variance in performance.

A _____ is the performance level of the best organization for that particular task.

Which of the following attempts to narrow the existing range of variance?

A value-based approach reinforces the fundamental assumption that costs represent the best way to manage inputs.

_____ is used as a method of explaining success or failure after the fact.

All of the following are four key areas for input,suggested by the balanced scorecard concept,EXCEPT:

A(n)_____ analysis is necessarily a microanalyses and can contribute that big-picture view to the marketing audit.

This is a customer measure used in the balanced scorecard.

The goal of _____ is changing existing ways of doing things and creating a new tolerance.

Experimentation is research to measure causality by changing one or more variables in order to observe the effects on another variable.

If shared resources are involved,the best accounting method to use would be:

_____ are mechanisms for sharing information across work groups.

Introduction to Business Marketing

The Character of Business Marketing

The Purchasing Function

Organizational Buyer Behavior

Market Opportunities: Current and Potential

Marketing Strategy

Weaving Marketing Into the Fabric of the Firm

Developing and Managing Offerings: What Do Customers

Business Marketing Channels: Partnerships for...

Creating Customer Dialogue

Communicating Via Advertising, trade Shows and PR

The One to One Media

Sales and Sales Management

Pricing and Negotiating for Value

Customer Retention and Maximization

Filters

Exam 15: Evaluating Marketing Efforts

The ultimate objective of any accounting system is to produce:

A marketing audit is a comprehensive and systematic evaluation of the firm's marketing operation and the environment in which it operates.

Which of the following statement about pricing plans is NOT true?

Full costing allocates costs based on incremental costs along each step of the marketing process.

Which of the following is NOT a major cause of variance?

External causes of variance involve making changes within a process in order to make the process more productive,by either reducing defects or increasing volume.

_____ can lead to incremental rather than innovative thinking.

These represent the creation of information by gathering data,assembling them in a meaningful way and then sharing them.

_____ is the statistic that is used to examine variance in performance.

A _____ is the performance level of the best organization for that particular task.

Which of the following attempts to narrow the existing range of variance?

A value-based approach reinforces the fundamental assumption that costs represent the best way to manage inputs.

_____ is used as a method of explaining success or failure after the fact.

All of the following are four key areas for input,suggested by the balanced scorecard concept,EXCEPT:

A(n)_____ analysis is necessarily a microanalyses and can contribute that big-picture view to the marketing audit.

This is a customer measure used in the balanced scorecard.

The goal of _____ is changing existing ways of doing things and creating a new tolerance.

Experimentation is research to measure causality by changing one or more variables in order to observe the effects on another variable.

If shared resources are involved,the best accounting method to use would be:

_____ are mechanisms for sharing information across work groups.

Introduction to Business Marketing

The Character of Business Marketing

The Purchasing Function

Organizational Buyer Behavior

Market Opportunities: Current and Potential

Marketing Strategy

Weaving Marketing Into the Fabric of the Firm

Developing and Managing Offerings: What Do Customers

Business Marketing Channels: Partnerships for...

Creating Customer Dialogue

Communicating Via Advertising, trade Shows and PR

The One to One Media

Sales and Sales Management

Pricing and Negotiating for Value

Customer Retention and Maximization

Filters