Exam 6: Marketing Strategy

Industries are typically defined by their:

Profits are the economic rewards to a business for providing value to customers better than the rest and running an efficient operation.

In terms of SWOT analysis,strengths include:

Something that consistently creates and refines its capabilities by connecting new information and skills to known and remembered requisites for future success is:

A business strategy can exhibit different levels of detail and analysis and can focus on horizons 8 to 25 years out.

Analyzers:

A new entrant to the business copier field will have to find and motivate dealers to add another model to their assortment or develop their own distribution and sales system.This is a barrier to entry derived from:

The strategy that aims to serve new markets with new products is:

Patent protection is a barrier to entry derived from:

Define SWOT analysis.Briefly describe its characteristics with examples?

Typically,the firm's purpose and the justification for its existence are contained in its:

Essentially,the mission statement justifies the organization's existence.

In terms of organizational types,stability is MOST important to:

Defenders are inclined to define and disrupt the competitive arena to their advantage.

Synergy implies:

Which of the following organizational type likes being the first mover?

One of the action plans implicated by competitive analysis is a firm will want to choose its competitive battlegrounds judiciously.If it is a low-cost producer:

According to the strategy of _____,a true innovation can virtually destroy the previous business format.

Define a conceptual map.What are its advantages?

Successful strategies must be based on a solid understanding of the organization's mission.